17 Best Shampoos Brands For Every Hair Type And Texture – 2023

These shampoo brands are toxin-free, nourishing, and dermatologically tested.

Reviewed by Alexandro VasquezAlexandro Vasquez, Hairdresser
By Vaishnavi KothuriVaishnavi Kothuri, Certified Skin Care Coach  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

When you are particular about your hair care routine, you must make sure to use the best shampoo brands to wash and cleanse your hair. While there are many options available in the market, it is only a few brands that are dermatologically tested, toxin-free, hypoallergenic, and nourishing as well. A good shampoo not only cleanses your scalp of excess sweat and debris buildup but also strengthens your hair follicles and stimulates further hair growth.

Knowing your hair type and choosing the right shampoo that helps improve your hair concerns, is key to getting your hands on the right shampoo. Fine hair, dry and damaged hair, color-treated hair, hair fall prone hair, dandruff striken locks, and stubborn hair that grows slow— there’s a shampoo for every hair issue. Just make sure that the brand you choose is free of harmful chemicals and irritants, and is made up of nourishing natural ingredients, oils, and extracts. Since cleansing your hair is essential for your haircare routine, it’s better to stick to one of the best shampoo brands listed below to help keep your tresses healthy, long, and strong.

Top PicksCheck Price
Best Overall: PURA D'OR Original Gold Label Anti-Thinning ShampooPrice on Amazon
Best For Blonde Hair: MATRIX Total Results So Silver Color Obsessed ShampooPrice on Amazon
Best For Color-Treated Hair: Biolage Colorlast ShampooPrice on Amazon
Best Moisturizing Formula: Pureology Hydrate Moisturizing ShampooPrice on Amazon
Best Clarifying: Aveeno Apple Cider Vinegar Blend ShampooPrice on Amazon
Best For Daily Use: Moroccanoil Hydrating ShampooPrice on Amazon
Best For Frizzy Hair: John Frieda Frizz Ease Daily Nourishment ShampooPrice on Amazon
Best For Scalp Health: Honey Dew Hair Loss Shampoo For Thinning HairPrice on Amazon
Best For Dandruff And Itchy Scalp: Head and Shoulders ShampooPrice on Amazon
Best For Rough Hair Textures: GIOVANNI 2 Chic Frizz Be Gone ShampooPrice on Amazon

17 Best Shampoo Brands For All Hair Types In 2023

1. Best Overall: PURA D’OR Original Gold Label Anti-Thinning Shampoo

Pura D’or Anti-Hair Thinning Shampoo Image: Pura D'or

Pura D’OR shampoo is especially formulated for hair thinning issues. Hair thinning is a condition wherein there is loss of hair resulting in less volume or thickness. This anti-thinning shampoo, with over 22,800 reviews on Amazon, has a herbal blend of 17 ingredients like nettle leaf, argan oil, and amla oil that nourish the scalp and help stop hair loss. The herbal formulation stimulates hair follicles and encourages healthy hair growth. The shampoo even works on hair breakage and lets you get away with bad hair days. It is easy-to-apply and works for both men and women. This video will give you a better insight into the product.


  • Herbal blend
  • No SLS formula
  • Gluten-free formula
  • No-chemical formula


  • Smells organic and not flowery
Why It’s Worth Buying: With 23,138 positive reviews on Amazon, this product has become a bestseller.
Price at the time of publication: $29.99

2. Best For Blonde Hair: MATRIX Total Results So Silver Color Obsessed Shampoo

Matrix Total Results So Silver Color Blessed Image: Matrix

Matrix So Silver purple shampoo is formulated exclusively for taking care of blonde or gray hair. Keeping away yellow tones or brassiness is easier with the regular use of this shampoo. This shampoo for color-treated hair cleanses hair, retains color, and adds shine to your hair. Formulated especially for platinum, blonde, silver hair, the shampoo tames frizzy hair. As the name suggests, people who are obsessed with colored hair are more likely to love this shampoo. This shampoo has over 37,600 reviews on Amazon, while professionals use this brand worldwide and so it can be considered reliable.  Watch this video for a thorough understanding of the product.


  • Illuminates blonde
  • Works fast
  • Works for gray hair
  • High quality


  • Might dry out hair
Why It’s Worth Buying: This product has garnered over 37,683 positive reviews on Amazon, and the number continues to grow.
Price at the time of publication: $20

3. Best For Color-Treated Hair: Biolage Colorlast Shampoo

Best Environment-Friendly: BIOLAGE Color Last Shampoo Image: Pureology

 Biolage is a famous hair products brand and offers some of the best shampoo ranges. When looking for a low pH shampoo for your colored hair, this one from Biolage scores the most. The formula is nourishing and keeps your colored tresses beautifully vibrant. It gently cleanses the scalp without stripping off the color from your hair. Formulated with orchid extracts, this shampoo is gentle on your hair and maintains the color depth, tone, and shine of your hair. Click here to check out a detailed personal review of this product which has more than 20,300 reviews on Amazon.


  • Cleanses gently
  • Iconic fragrance
  • Free from animal-derived extracts
  • Formulated especially for color-treated hair


  • Might not counter brassiness
Why It’s Worth Buying: There are more than 29,051 Amazon reviews attesting to the quality of the product and endorsing its value.
Price at the time of publication: $37

 4. Best Moisturizing Formula: Pureology Hydrate Moisturizing Shampoo

Pureology Hydrate Shampoo Image: Pureology

Dry hair is a common problem and a good moisturizing shampoo can be really helpful. With over 11,000 reviews on Amazon, this super moisturizing shampoo from Pureology can be the ultimate rescue from dryness and damage. The key ingredients of this shampoo are jojoba, green tea, sage, vitamin E, and a great blend of lavender, patchouli, and bergamot. This unique formula is super mild for hair and scalp as it is loaded with the goodness of herbs. It makes your hair soft along with lending long-lasting shine. Here’s a review video to help you get a better understanding of the product.


  • Suitable for dry hair
  • Creamy formula
  • Vegan formulation
  • Suits color-treated hair


  • Poor pump quality
Why It’s Worth Buying: Almost 11,858 happy users have mentioned the value and quality of this product.
Price at the time of publication: $9

5. Best Clarifying: Aveeno Apple Cider Vinegar Blend Shampoo

Aveeno Apple Cider Vinegar Blend Shampoo Image: Aveeno

Aveeno Apple Cider Vinegar Blend Shampoo is the ultimate scalp-clarifying shampoo that cleanses the scalp in a gentle manner. The formula is super mild and takes care of the scalp. With ingredients like apple cider vinegar and oats, the shampoo is great for people with irritations or itchiness. The product clears off the oily buildups which ultimately makes the scalp healthy and hair shinier. You can expect your hair to be softer and bouncier with daily use of this shampoo which has over 9,800 reviews on Amazon.


  • Dye-free formula
  • No-sulfate formula
  • No-paraben formula
  • Good for oily hair


  • Might not suit people with sensitive scalp

protip_icon Trivia
Aveeno uses moisturizing oats as the key ingredient in all its hair care products, including this shampoo.

Why It’s Worth Buying: More than 10,061 customers have given the product positive reviews on Amazon.
Price at the time of publication: $7.89

6. Best For Daily Use: Moroccanoil Hydrating Shampoo

Moroccanoil Hydrating Shampoo Image: Moroccanoil

Moroccanoil is a high-end shampoo brand that has promising products. With the goodness of Moroccan argan oil this shampoo is a true champ for people with dry hair. Though shampoo is suitable for all hair types, it is generally preferred for its intense hydrating qualities. The bonus points go to its color-protecting abilities. Infused with vitamin A and E, the shampoo is an ideal daily shampoo. It makes your hair soft and moisturized, thus, bidding goodbye to coarse ends.


  • Gentle formula
  • Smells good
  • Makes hair soft
  • Great for both men and women


  • Might make hair greasy when overused

protip_icon Pro Tip
Apply a hydrating conditioner after using this shampoo to moisturize the tresses and strengthen the follicles.

Why It’s Worth Buying: This product has received 12,669 reviews from customers on Amazon, indicating its popularity and reliability.
Price at the time of publication: $26

7. Best For Frizzy Hair: John Frieda Frizz Ease Daily Nourishment Shampoo

John Frieda Frizz Ease Daily Nourishment Shampoo Image: John Frieda

Want to ease your frizzes and get manageable hair? Then this shampoo will work great for you. It is loaded with the nourishment of green tea extract, vitamins, and other nutrients that revive damaged and broken hair. For people who find it hard to manage their curls and wavy hair, this surely is the best daily cleansing shampoo. The shampoo retains moisture in the hair and deals with roughness and dryness. It gently cleans the scalp and makes your hair easy for styling. 


  • Fairly priced product
  • Can be used regularly
  • Great for curls
  • Color-safe shampoo


  • Scent might not be pleasing for all
Why It’s Worth Buying: It has received 10,772 reviews on Amazon and is a popular choice among shoppers.
Price at the time of publication: $13.99

8. Best For Scalp Health: Honey Dew Hair Loss Shampoo For Thinning Hair

Honey Dew hair loss shampoo is probably one of the best hair rejuvenators. It tackles hair thinning and makes hair luscious and strong. The shampoo is composed of herbal extracts like biotin, green tea, rosemary, and olive oil. With multiple essential oils and herbal extracts, this shampoo is good for people who want to make their hair clean and thick with every use. The product can even be helpful in gaining hair and improving scalp health. People who wish to target hair thinning and poor scalp health can also benefit from this shampoo. 


  • Has sustainable ingredients
  • Cruelty-free product
  • Affordable product
  • Works on all hair types


  • Doesn’t make hair soft
Price at the time of publication: $13.95

9. Best For Dandruff And Itchy Scalp: Head and Shoulders Shampoo

Head & Shoulders Royal Oils Moisture Boost Shampoo Image: Head And Shoulders

This unique range from Head and Shoulders shampoo is expertly formulated for scalp issues. People who tend to experience itchiness, flaky and kinky scalp will find this shampoo a life savior. The shampoo is applied just like any other shampoo but results in rich creamy lather that gently cleanses the scalp without being too harsh. The shampoo is designed for regular use so that you can keep your scalp free from odor and dryness. Infused with coconut oil, the product smells coconutty and feels great. Total hair care can be expected with the regular use of this shampoo.


  • No-sulfate formula
  • Vegan formulation
  • Paraben-free
  • Cruelty-free


  • Smell might not be liked by all

protip_icon Pro Tip
Shake this shampoo well to activate the product before using it. Wash your hair with this product twice weekly to gain super smooth and lustrous hair.

Why It’s Worth Buying: This product has made it to our top favorite list with more than 11,197 rave reviews on Amazon.
Price at the time of publication: $10.32

10. Best For Rough Hair Textures: GIOVANNI 2 Chic Frizz Be Gone Shampoo


Giovanni 2 Chic shampoo is one of the best shampoos for dealing with those stubborn frizzy ends. It is a smooth formula to make your tresses smooth, strong, and clean at the same time. Loaded with shea butter, sweet almond oil, macadamia and coconut, the formula is naturally soft on hair. It would not be wrong to call it a color-safe cleanser since it is not harsh on your color-treated hair. Most importantly it is sulfate-free and has the power of oils that make your rough hair smooth and lend a soft shine. 


  • For all hair types
  • Vegan shampoo
  • Cruelty-free product
  • With dual smoothing complex

protip_icon Trivia
Giovanni is the first salon-inspired hair care brand to sell products in natural hair care stores. It is the highest-selling hair care brand in the United Nations Natural Products Industry.

Price at the time of publication: $19.99

11. Amika Perk Up Dry Shampoo

Amika Perk Up Dry Shampoo Image: Love Amika

Amika Perk Up is a luxury shampoo brand that is loved by all. Amika Perk Up Dry Shampoo is a shampoo that needs no wetting of the hair. The cleansing process is simple with this dry shampoo. Just spray it on your hair and brush it out to remove excess oils, greasiness, and dirt from your scalp. Since it is a dry shampoo, it is travel-friendly and can be used during any time of the day without having to spend time in the shower. The product has extracts of sea buckthorn berry which is enriched with vitamins and omegas. It also contains rice starch known for absorbing oils. Hair care is super simple with this dry shampoo. It is not just a great cleanser but also a great hair care product. 


  • Mineral oil
  • Paraben-free
  • Gluten-free
  • sulfate-free


  • Slightly expensive
Why It’s Worth Buying: It has gained over 9,384 positive reviews on Amazon, making it an all-time best-seller.
Price at the time of publication: $26.0

12. OGX Biotin & Collagen Shampoo


OGX Biotin and Collagen shampoo is a hair volumizing shampoo. It is formulated with biotin, collagen, bamboo fiber extract, and hydrolyzed wheat protein. It is very light-weight but is great at cleansing hair. When you need a shampoo that can help you make your hair look thick and healthy, this is the one to opt for. The product works even better when accompanied by its conditioner. This shampoo suits hair with flat to medium volume and is suitable for all types of texture. The fragrance used in this product are jasmine and coconut scents which are really pleasant.


  • Lathers really well
  • Does not make hair greasy
  • Smells amazing
  • Lasts long


  • Might not be budget-friendly for all
Price at the time of publication: $9.39

13. REDKEN Extreme Shampoo

REDKEN Extreme Shampoo Image: Redken

Redken Extreme Shampoo range is formulated for distressed hair. The formula is loaded with proteins, biotin, and castor oil that keeps hair damages at bay. It restores strength and repairs damaged hair in case your hair is really unruly. Those who find their hair really hard to manage must use this shampoo on a regular basis to see amazing results. In case you wish to grow your hair along with repairing them, then this shampoo will be helpful. For people who wish to try hair salon shampoo brands, this one is perfect.


  • Good for bleached hair
  • Nourishing formula
  • Comes with protein complex
  • Might help in reducing breakage


  • Hair might get oily faster after being washed
Why It’s Worth Buying: More than 10,154 rave reviews on Amazon prove why we are so in awe of this product.
Price at the time of publication: $7

14. Garnier Fructis Grow Strong Shampoo

Garnier Fructis Grow Strong Shampoo Image: Garnier

The Grow Strong Shampoo from Garnier Fructis will make your hair healthier, shinier, and stronger. It is enriched with active plant-derived proteins and vitamins that are great for hair growth. The product is inspired by nature and has herbal key ingredients. You can use this shampoo to cleanse, moisturize, and repair damaged hair. For people who wish to get color-care can also use this shampoo and enjoy healthy color-treated hair. Garnier is one of the most popular shampoo brands and can be relied on. 


  • Vegan formula
  • Comes in a recyclable packaging
  • Induced with plant extracts
  • Paraben-free formula


  • Poor quality of pump
Price at the time of publication: $7.97

15. Nexxus Therappe Ultimate Moisture Shampoo


It is a huge task to find the right shampoo for people who have dry hair. This moisturizing shampoo from Nexxus serves dry hair the best. It is mild on hair and does not prolong hair dryness. It is creamy in texture and restores hair quality. The key ingredients of this shampoo are elastin protein and caviar complex. The formula doesn’t let your hair weigh down and adds shine to hair. 


  • Provides deep hydration
  • No silicons
  • Good for all hair types
  • Light-weight formula


  • Coconut smell might not be liked by all
Why It’s Worth Buying: This product is so liked by shoppers that it has gained over 6,387 great reviews on Amazon.
Price at the time of publication: $21.42

16. Dove Nutritive Solutions Intensive Repair Dry Hair Shampoo


This intensive repair shampoo from Dove is one of the best shampoos for dry hair. It is highly nourishing in nature and makes your hair super healthy and damage-free. The shampoo cleanses your hair and makes them strong enough to deal with breakage effectively. It is suitable for everyday use and improves hair strength over time. You can manage your frizzy hair with this shampoo and improve the quality of your hair. 


  • Cruelty-free
  • Good for daily use
  • Protects from damage
  • Safe for color-treated hair


  • Might not work for people with itchy scalp
Price at the time of publication: $13.99

17. Kerastase Discipline Bain Fluidealiste Smooth-In-Motion Shampoo

KERASTASE, Discipline Bain Fluidealiste SmoothInMotion Shampoo For Unruly OverProcessed Hair New Packaging 250mloz, 8.5 Fl Oz Image: Kerastase

The Smooth-In-Motion Shampoo from Keratase is the ideal shampoo to cleanse your hair in a mild manner. As the name says, it is super smooth and makes your coarse hair manageable. Infused with cationic polymer and research ceramide, the shampoo makes hair soft, smooth, and easy to de-tangle. It even protects hair against humidity and restores inner flexibility. 


  • Weightless effect
  • Gentle cleansing
  • Tames frizzy hair


  • Might weigh down fine hair
Price at the time of publication: $33.83

Shampoo is a necessity in every hair care routine. However, finding the right shampoo can be a challenging task. This is because many different shampoo brands are on the market, with different formulations. So, here is a buying guide for you to know about the things you should consider while buying the best shampoo for your hair.

Things To Consider While Buying Shampoos Brands For Every Hair Type And Texture

  • Hair Type

To get the best results, you should understand your hair type. For example, look for clarifying shampoo for an oily and greasy scalp. A volumizing shampoo with proteins is recommended for fine and limp hair, which swells the cuticles and volumizes hair. Hydrating shampoo works well for dry and frizzy hair. Shampoos with natural and nourishing oils can be of great help. If you have color-treated or damaged hair, look for a shampoo with simple ingredients like soy and wheat extracts.

  • Ingredients To Avoid

The ingredients of shampoo are a vital factor to consider. The ingredients present in a shampoo should be safe to use. Make sure to read the label carefully, as it tells you what to expect from the shampoo. For example, if the shampoo is labeled as “natural,” it should be free of toxic chemicals and synthetics. Also, avoid products that contain derivatives from petroleum and artificial fragrances.

  • Price

The price of shampoo is also essential. Always make sure to pick a good-quality shampoo that is within your budget. Sometimes, you may find shampoo available at a great deal. Also, look for discounts, as this can save money to buy a few more products in the same brand.

  • Quality

The quality of shampoo is not something up for compromise. It is vital to consider the quality for effective results. Make sure to opt for a reputed brand that offers quality and reliable products. A good quality shampoo will improve your hair’s condition and increase its strength and volume.

How To Find The Best Shampoo For Your Hair Type?

Finding the best shampoo for your hair type can be a long process. After all, without giving a try to at least a handful of shampoos you just cannot determine what’s best for you. Given below are some tips that can help you choose the best shampoo for your hair type without spending a lot of time.

Dry hair

  • Dry hair usually needs hydration so look for a shampoo that has moisture locking or hydrating quality.
  • Shampoos enriched with natural oils can be helpful.
  • Opt for no-sulfate and paraben-free formulas.
  • Avoid, volumizing hair shampoos.

Thin hair

  • Thin hair needs volume and bounce. So a shampoo that boosts thickness will be good.
  • Shampoos enriched with protein might help.
  • Go for gentle formulas that are non-creamy yet volumizing.

Color-treated hair

  • Look for a sulfate-free shampoo.
  • Shampoos that are color-safe and made exclusively for dyed hair must be opted.
  • Choose products with soy extracts or wheat extracts to nourish hair.

Damaged hair

  • Opt for mild hair cleansers.
  • Keep away sulfate loaded shampoos.
  • Try co-washing products like shampoos and conditioners with similar ingredients or the same brand.
  • Choose creamy or moisturizing shampoos.

Frizzy hair

  • Choose shampoos that have conditioning ingredients like natural oils.
  • Moisturizing shampoos work the best on frizzy hair.
  • Choose a similar conditioner.

Shampooing is an essential part of your hair care routine as it removes dirt and product buildup from the scalp and hair. If you are particularly sensitive about your hair care routine, you need the best shampoos that will cleanse your scalp and intensely hydrate and moisturize your hair. Nowadays, many brands have come up with dermatologist-tested, hypoallergenic, and toxin-free formulas that are safe for your hair. There are plenty of options available to address individual hair concerns. Consider your hair type and go through the ingredients list before choosing the best shampoo for your hair.

Alexandro Vasquez, a hairdresser, says, “We all love a good shampoo, but as a hairdresser, I always recommend two or three types of shampoo. One good tip is try to use sulfate-free shampoo for the coloured hairs and not so acid for oily scalp, always paying attention in balancing the pH of the products you are using.”

Why Trust StyleCraze?

The author, Vaishnavi Kothuri, is a hair care enthusiast who stays updated on the latest hair care and styling products. She has curated this list of the best shampoo brands after carefully checking the most popular options on the market. She checked the brand websites and evaluated online user reviews and feedback to shortlist the products.

Frequently Asked Questions

What is the number one selling shampoo?

The number one selling shampoo is PURA D’OR Original Gold Label Anti-Thinning Shampoo. Its formula helps in volumizing, maintaining your hair’s texture, and improving your scalp’s condition.

Which company shampoo is the best for all hair types?

Some of Matrix’s shampoos are suitable for all hair types. These shampoos, especially the MATRIX Total Results So Silver Color Obsessed Shampoo cleanse your tresses and retain their shine.

Which shampoo brand do celebrities use?

Different celebrities have different brand preferences when it comes to hair care and skin care. However, the PURA D’OR and Matrix are some of the shampoo brands that celebrities may prefer given they are non-toxic, offer volume boost, and make your tresses stronger than ever.

Does expensive shampoo really make a difference?

No, a shampoo’s cost cannot determine its usefulness. Luxurious brands often create expensive shampoos, but that does not mean the drugstore ones are not good enough. The only thing that can make a difference is the shampoo’s formula. Hypoallergenic shampoos with skin-friendly ingredients are much more beneficial than the ones with harmful chemical additives.

Is salon shampoo really worth it?

Yes, salon shampoos often contain enriching formulas that keep your tresses soft and shiny for a longer period of time. Salon shampoos are often devoid of harmful chemicals and allergic ingredients that encourage healthy hair growth.

Is it okay to use cheap shampoo?

Yes. If the cheap or inexpensive shampoo comprises a nourishing formula, then it would be alright to use a cheap shampoo. But slightly expensive shampoos from well-known brands are often made with high-quality ingredients which help in maintaining your tresses better.

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