9 Best Sulfate-Free Purple Shampoos Of 2022 For Blonde Hair

Get these purple shampoos to bring back the natural tone of your blonde locks!

By Kirtana Divakar
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People with blonde hair should ideally look for sulfate-free shampoos as this helps maintain your natural hair color. Formulated with unique pigments, these shampoos are different from regular ones and help prevent discoloration of your blonde hair. We have put together a list of the best sulfate-free shampoos you can choose from to care for your gorgeous blonde hair.

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Best In UV Filters: Bold Uniq Purple Shampoo
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Best Unisex Option: L’Oreal Paris Ever Pure Shampoo
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Best Built-In Optical Brighteners: Pravana The Perfect Blonde Purple Toning Shampoo
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Best Cruelty-Free Option: Moroccanoil Blonde Perfecting Sulfate-Free Purple Shampoo
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Best Anti-Fade Formula: Pureology Strength Cure Best Blonde Shampoo
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Best For Keratin-Treated Hair: Maple Holistics Purple Shampoo For Blonde Hair
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Best Chemical-Free Formula: Luseta Color Brightening Purple Shampoo
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Best For All Hair Types: By The Way, Your Hair Looks Fabulous! Purple Shampoo
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Best Antioxidant Benefits: Marc Daniels Professional Lush Luminous Blonde Powerful Purple Shampoo
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Top 9 Best Sulfate-Free Purple Shampoos For Blonde Hair

1. Best In UV Filters: Bold Uniq Purple Shampoo

Bold Uniq Purple Shampoo Courtesy of BOLD UNIQ

A high-quality liquid purple shampoo that enhances your blonde hair — what’s not to love about this hair care product? Recommended by hairdressers, this pigmented shampoo negates the appearance of yellow or brassy tones in blonde, silver, and platinum shaded hair. This vegan purple shampoo contains pro-vitamin B5 to smoothen and boost the shine of your color-treated hair. Plus, It gives the desired results in a shorter time span of 6-8 washes! This video will provide you with added insights about the product.


  • PETA-approved product
  • Reduces fading and discoloration
  • Free from sulfates and parabens
  • Has UV filters for protection against damage
  • Includes disposable gloves to avoid color transfer


  • Some people may not like the strong fragrance.

2. Best Unisex Option: L’Oreal Paris Ever Pure Shampoo

Do you feel that your colored hair is brittle and damaged? Then, you may want to try out this sulfate-free purple shampoo by L’Oreal Paris. It not only hydrates and nourishes your hair, but the purple iris extracts in it will eliminate yellow brassiness and balance the tone of your blonde strands. With its gentle formulation, it protects over-processed hair from damage, breakage, fading, and discoloration. This liquid solution is easy to apply and comes with a pleasant odor. Watch this video for a thorough understanding of the product.


  • Unisex
  • No parabens
  • No harsh salts
  • Restores shine
  • Offers salon-like finish


  • Might create slight tangles
  • Might not be suitable for oily scalp

3. Best Built-In Optical Brighteners: Pravana The Perfect Blonde Purple Toning Shampoo

Pravana The Perfect Blonde Purple Toning Shampoo is an excellent product for people looking for a color-protection shampoo to treat their dull tresses. It is highly suitable for silver, blonde, and highlighted hair as it eliminates brassy undertones with its dual ultra-violet dye system. By clearing unnecessary yellow shades, it enriches the white/gray color in the hair. It leaves a botanical and fruity smell after the wash, which isn’t overwhelming to the nose. Check out this video for a detailed review of the product.


  • Unisex
  • Cleanses thoroughly
  • Adds shine and strength
  • Includes built-in optical brighteners
  • Has hydrolyzed keratin, wheat, and silk amino acids to improve hair elasticity


  • Might not be suitable for sensitive scalp

4. Best Cruelty-Free Option: Moroccanoil Blonde Perfecting Sulfate-Free Purple Shampoo

Are you worried about discoloration? Well, you do not have to anymore with this Blonde Perfecting Sulfate-Free Purple Shampoo by Moroccanoil! This color-treating shampoo is crafted with vibrant violet pigments to rectify brassy or yellow and orange hues. This gentle solution cleanses, hydrates, and nourishes your hair without leaving any stain or residue on gray or lightened hair. What we love the most is the ArganID technology, which helps seal the cuticles and provide enhanced shine.


  • Prevents dryness
  • 100% cruelty-free
  • Free of parabens and sulfates
  • Intensifies depth of the hair color
  • Has a pleasant smell of Moroccan oil


  • Might create slight frizz

5. Best Anti-Fade Formula: Pureology Strength Cure Best Blonde Shampoo

Don’t miss out on this purple shampoo, which comes with a bunch of benefits! It cleanses, moisturizes, and rejuvenates your color-processed hair with its deep purple toning tint. There are high chances for over-treated hair to turn brittle and flimsy, leading to breakage. To combat this, you could use this blonde correcting shampoo to enhance the color, shine, and volume of your hair.


  • 100% vegan
  • Anti-fade formula
  • Repairs brassy hair
  • Color protection factor
  • Sulfate and paraben-free


  • Slightly expensive

6. Best For Keratin-Treated Hair: Maple Holistics Purple Shampoo For Blonde Hair

Looking for a purple shampoo that is suitable for all color-processed hair types? Well, say hello to this organic purple shampoo by Maple Holistics! Acting as a white/blonde hair toner, it helps get rid of undesirable brassy, yellow, and orange undertones. All while, this liquid color-correcting shampoo infused with botanical keratin and jojoba oil brightens your blonde, treats discoloration and fading, and prevents dryness and brittleness. Besides, this is a sulfate and paraben-free formulation that can be used by both men and women.


  • Hydrates the scalp
  • Promotes hair growth
  • Cruelty-free and vegan
  • Repairs damaged follicles
  • Safe for keratin-treated hair
  • Clears product build-up and flakes


  • Might have a strong odor

7. Best Chemical-Free Formula: Luseta Color Brightening Purple Shampoo

Here is a protein-rich color brightening purple shampoo without sulfates by Luseta that will nourish your hair! It nullifies brassy or yellow tones in blonde and dull yellow hues in gray hair. As it is formulated with coconut extracts, it acts as a deep moisturizing agent, repairing brittle and damaged hair strands. Plus, this is a 100% vegan and cruelty-free formula, which can be used by both men and women.


  • Boosts shine
  • Eliminates split ends
  • No harsh chemicals
  • Gentle on color and keratin-treated hair
  • Includes vitamin E to promote healthy hair growth


  • Might not suit people who are sensitive towards strong fragrance

8. Best For All Hair Types: By The Way, Your Hair Looks Fabulous! Purple Shampoo

It is one of the best sulfate-free purple shampoos for natural and color-treated hair! The best part about this product is its organic cleansing formula, which removes all the grime and impurities from your hair. In addition to this, it hydrates and locks in moisture in your hair follicles, preventing dryness. It provides excellent color protection to your blonde, silver, and white hair. Since this shampoo is crafted with a natural blend of argan, sunflower, and avocado oils, it leaves a mild and pleasant fragrance after every wash.


  • Cruelty-free
  • Eliminates brassiness
  • Suitable for all hair types
  • Enhances shine and color
  • Removes product build-up


  • Slightly expensive

9. Best Antioxidant Benefits: Marc Daniels Professional Lush Luminous Blonde Powerful Purple Shampoo

Looking for a pleasant-smelling purple shampoo for your colored hair? Then, this one by Marc Daniels Professional may be the right choice! Formulated with natural blue cypress oil, it neutralizes yellow or brassy hues in bleached, blonde, highlighted, and color-processed hair. All the while, the pro-vitamin B5 enhances the hair strength, restores shine, and repairs damaged cuticles, leaving your hair healthy. Besides, this vegan purple shampoo offers UV protection from harmful rays of the sun.


  • Tames frizz
  • Retains moisture
  • Contains antioxidants
  • No harmful chemicals
  • Gentle on sensitive scalp
  • Has rosemary leaf extracts to promote hair growth


  • Might stain a little

When it comes to choosing a good sulfate-free purple shampoo for your blonde hair, there are a few important points to consider.

How To Choose The Best Sulfate-Free Purple Shampoo

Choosing an improper purple shampoo may end up changing your desired hair shade, and thus, opting for the right one is essential depending on certain factors like:

1. Color and consistency

Purple shampoos come in a deep-violet or purple color. This pigment decides the neutralization process. For example, violet nullifies yellow tone, blue-violet a golden copper tone, and blue a brassy copper tone.

Purple shampoos tend to have a thicker consistency compared to the regular ones. Also, they are dark and opaque. If it appears to be lighter and translucent, there is a chance that you’ve chosen a faux product.

2. Choose according to your hair color

Generally, purple shampoos are suitable for white, gray, silver, and light blonde hair shades. You must understand your hair color before choosing a purple shampoo. In some cases, shampoos made for silver hair wouldn’t work for dark blonde color.

3. Desired color tone

Decide on your desired color tone — whether you want a lighter or darker tone or simply retain the existing one. Various purple shampoos specialize in different functions — neutralizing brassiness, brightening color, and toning down the shade. Choose as per your need.

4. Duration of the anticipated result

Some purple shampoos work only after 3-4 washes, while others give a strong effect in a single wash. Decide on whether you’re expecting a short or long-term result and choose the product accordingly.

Blonde hair looks stylish and sassy but requires special treatment and care. That is why you need to get your hands on the best sulfate-free purple shampoos that will prevent your much desired blonde hair from losing its shine. A sulfate-free purple shampoo is enriched with purple pigments that help neutralize unwanted yellow or brassy tones. In addition, these shampoos are highly efficient and specially developed to control discoloration. On trying these shampoos, you will get desired results within weeks. While choosing the shampoo, consider your hair color, desired color tone, consistency of the shampoo, and the duration of time to see visible results.

Why Trust Stylecraze?

Kirtana Divakar, the author of this article, is a hair care enthusiast and likes researching various hair care products. She has curated this list of the best sulfate-free purple shampoos aftre conducting thorough research. She checked user feedback of the products and the brand websites to pick only the top-rated and most effective product for her readers. These shampoos help prevent brassiness and maintain the blonde hue.

Frequently Asked Questions

Does purple shampoo ruin keratin treatment?

Most purple shampoos are free of harsh sulfates, parabens, silicones, and phthalates, and thus, they are completely keratin-safe. Moreover, they are gluten and cruelty-free, which is an added benefit.

Can sulfate-free shampoo cause baldness?

Since sulfate-free shampoos are free of harmful SLS (sodium lauryl sulfate), they do not cause hair fall, shedding, and baldness. Instead, they add shine and volume to your hair, promoting healthy hair growth. Plus, they also help in keeping your hair hydrated.

How often should you use purple shampoo?

Unlike regular shampoos, purple shampoos must be applied to wet hair only once or twice a week, depending on your hair length, to avoid problems of stain and residue. You can also follow up with a moisturizing conditioner for best results.

Why should you choose only sulfate-free shampoos?

Due to the absence of toxic chemicals, sulfate-free violet shampoos are gentle on the hair and will not strip the color of the hair with consistent usage. They hydrate your scalp and strands, retaining softness, moisture, and shine.

What happens when you use a sulfate shampoo on hair that’s undergone keratin treatment?

Using a sulfate shampoo on keratin-treated hair may lead to hair loss, breakage, and damage as they are formulated with harsh chemicals like sodium lauryl sulfate and sodium laureth sulfate. Plus, if you have a sensitive scalp, sulfate shampoos can turn out to be a real curse!

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Kirtana has a postgraduate degree in mass communication and journalism from St. Joseph’s College, Bengaluru. She developed a deep passion... more