9 Best Sulfate-Free Purple Shampoos For Blonde Hair, Hairdresser-Approved – 2024

Get these purple shampoos to bring back the natural tone of your blonde locks!

Reviewed by Alexandro Vasquez, Hairdresser Alexandro Vasquez Alexandro VasquezHairdresser facebook_iconyoutube_iconinsta_icon
Written by , MA (Journalism & Mass Communication) Kirtana Divakar MA (Journalism & Mass Communication) linkedin_icon Experience: 3 years
Edited by , MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach linkedin_icon Experience: 4 years
Fact-checked by , MA (Journalism & Mass Communication) Monomita Chakraborty MA (Journalism & Mass Communication) linkedin_icon Experience: 4 years
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People with blonde hair should ideally look for sulfate-free shampoos as this helps maintain your natural hair color. Formulated with unique pigments, these shampoos are different from regular ones and help prevent discoloration of your blonde hair. Alexandro Vasquez, Hairdresser, says, “It is essential for any blond lady to have purple shampoo in their arsenal to combat yellow tomes. I recommend using it a few days a week combined with a good conditioner and a serum.” We have put together a list of the best sulfate-free shampoos you can choose from to care for your gorgeous blonde hair.

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Best In UV Filters:Bold Uniq Purple Shampoo
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Best Unisex Option: L’Oreal Paris Ever Pure Shampoo
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Best Built-In Optical Brighteners:Pravana The Perfect Blonde Purple Toning Shampoo
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Best Cruelty-Free Option: Moroccanoil Blonde Perfecting Sulfate-Free Purple Shampoo
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Best Organic Formula: artnaturals Purple Shampoo for Blonde Hair
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Best For Keratin-Treated Hair: Maple Holistics Purple Shampoo For Blonde Hair
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Best Chemical-Free Formula: Luseta Color Brightening Purple Shampoo
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Best For Color Treated Hair:Verb Purple Shampoo
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Best Antioxidant Benefits:Marc Daniels Professional Lush Luminous Blonde Powerful Purple Shampoo
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9 Best Sulfate-Free Purple Shampoos Of 2024 For Blonde Hair

1. Best In UV Filters:Bold Unique Purple Shampoo

A high-quality liquid purple shampoo that enhances your blonde hair — what’s not to love about this hair care product? Recommended by hairdressers, this pigmented shampoo negates the appearance of yellow or brassy tones in natural blonde, silver, platinum shaded, and bleached hair. It intensifies your blonde hair color with its deep purple toning tint effortlessly. This vegan purple shampoo contains coconut oil and pro-vitamin B5 to smoothen and boost the shine of your color-treated hair. Plus, several reviewers love that it gives the desired results in a shorter time span of 6-8 washes! This video of a tester’s experience will provide you with added insights about the product.


  • PETA-approved product
  • Reduces fading and discoloration
  • Free from sulfates and parabens
  • Offers UV protection against hair damage
  • Includes disposable gloves to avoid color transfer


  • Some people may not like the strong fragrance.

Why We Think It's Worth Buying

It has received 15,886 reviews on Amazon and is a popular choice among shoppers.

2. Best Unisex Option:L’Oreal Paris Ever Pure Shampoo


Do you feel that your colored hair is brittle and damaged? Then, you may want to try out this sulfate-free purple shampoo by L’Oreal Paris. It not only hydrates and nourishes your hair, but the purple iris extracts in it will eliminate yellow brassiness and balance the tone of your blonde strands. This blonde-correcting shampoo helps thoroughly clean the hair and enhance hair strength. With its gentle formulation, it protects over-processed hair from damage, breakage, fading, and discoloration. Reviewers are impressed by this liquid solution’s easy application and pleasant odor. Watch this video of a tester’s experience for a thorough understanding of the product.


  • Unisex
  • No parabens
  • No harsh salts
  • Restores shine
  • Offers salon-quality finish


  • Might create slight tangles
  • Might not be suitable for oily scalp

Why We Think It's Worth Buying

With over 1,445 Amazon acclaimed reviews, this product is sure to find a place in everyone’s shopping bag.

3. Best Built-In Optical Brighteners:Pravana The Perfect Blonde Purple Toning Shampoo

Pravana The Perfect Blonde Purple Toning Hair Shampoo 10.1 Oz Sulfate Free Image: Pravana

Pravana The Perfect Blonde Purple Toning Shampoo is an excellent product for people looking for a color-protection shampoo to treat their dull tresses. It is highly suitable for silver, blonde, and highlighted hair as it eliminates brassy undertones with its dual ultra-violet dye system. By clearing unnecessary yellow shades and warm tones, it enriches the white/gray color in the hair. It leaves a botanical and fruity smell after the wash, which isn’t overwhelming to the nose. Several reviewers love this product to tone the hair between salon appointments. Check out this video of a tester’s experience for a detailed review of this shine-enhancing product.


  • Unisex
  • Cleanses thoroughly
  • Adds shine and strength
  • Includes built-in optical brighteners
  • Has hydrolyzed keratin, wheat, and silk amino acids to improve hair elasticity


  • Might not be suitable for sensitive scalp

protip_icon Quick Tip
To avoid purple blotches and evenly distribute the shampoo on your hair, use a comb.

Bold Unique Purple Shampoo
Best In UV Filters
L’Oreal Paris Ever Pure Shampoo
Best Unisex Option
Pravana The Perfect Blonde Purple Toning Shampoo
Best Built-In Optical Brighteners
Hair Type Color Treated,All Blonde Blonde regimen
Dimensions 2.17 x 2.17 x 6.69 inches 1.89 x 2.97 x 8.43 inches 2.6 x 2.5 x 8.7 inches
Weight 11.5 Ounces 9.88 Ounces 12.8 Ounces

4. Best Cruelty-Free Option:Moroccanoil Blonde Perfecting Sulfate-Free Purple Shampoo


Are you worried about discoloration? Well, you do not have to anymore with this Blonde Perfecting Sulfate-Free Purple Shampoo by Moroccanoil! This color-treating blonde shampoo is crafted with vibrant violet pigments to rectify brassy or yellow and orange hues. There are high chances for over-treated hair to turn brittle but this gentle solution cleanses, hydrates, and nourishes your hair without leaving any stain or residue on gray or lightened hair. What we love the most is the ArganID technology, which helps seal the cuticles and provide enhanced shine. The product’s ability to tone the hair while making it manageable has garnered several positive reviews.


  • Prevents dryness
  • 100% cruelty-free
  • Free of parabens and sulfates
  • Intensifies depth of the hair color
  • Has a pleasant smell of Moroccan oil


  • Might not help with frizz control

Why We Think It's Worth Buying

Almost 6,384 happy users have mentioned the value and quality of this product.

5. Best Organic Formula:artnaturals Purple Shampoo for Blonde Hair

artnaturals Purple Shampoo for Blonde Hair Image: Art Naturals

The ArtNaturals Purple Shampoo is designed to preserve, balance, and tone bleached blonde and silver hair. The potent blonde enhancer toning shampoo contains colors that combat the unappealing yellow and enhance the purple hair color. Organic and natural ingredients restore and protect hair from the harmful effects of heat and excessive style. Hydrating minerals and oils make the hair and scalp smooth and energized. The coconut extract in the restorative formula moisturizes the scalp and assists in moisture retention in dry, brittle hair, healing split ends and adding bounce and volume. Vitamin E helps in strengthening your hair strands and healing damaged hair follicles. Purple pigments brighten silver tones, lightening and removing brassy blonde tones. The moisture-rich fluid keeps your hair hydrated, improves the hair texture, and protects color-treated hair from heat styling, making it an ideal product for frizzy and dry hair.


  • Repairs brassy hair
  • Sulfate-free
  • Paraben-free
  • Cruelty-free
  • Non-toxin
  • Non-drying
  • Vegan
  • Affordable
  • Color protection factor
  • Natural and botanical ingredients


  • None

protip_icon Quick Tip
Always use lukewarm water to open up the pores before using the shampoo and use cool water to rinse it off to shrink the pores.

6. Best For Keratin-Treated Hair:Maple Holistics Purple Shampoo For Blonde Hair

Purple Shampoo Blonde Hair Toner - Sulfate Free Shampoo for Color Treated Hair plus Blonde Shampoo for Brassiness and Yellow Tones - Hair Toner for Bleached Hair Made with Cleansing Natural Oils 16oz 16 Fl Oz (Pack of 1) Image: Maple Holistics

Looking for a purple shampoo that is suitable for all color-processed hair types? Well, say hello to this organic purple shampoo by Maple Holistics! Acting as a white/blonde hair toner, it helps get rid of undesirable brassy, yellow, and orange undertones. All while, this liquid color-correcting shampoo infused with botanical keratin and jojoba oil brightens your blonde, treats discoloration and fading, and prevents dryness and brittleness. Besides, this is a sulfate and paraben-free formulation that can be used by both men and women.


  • Hydrates the scalp
  • Promotes hair growth
  • Cruelty-free and vegan
  • Helps in hair color correction
  • Repairs damaged follicles
  • Safe for keratin-treated hair
  • Clears product build-up and flakes


  • Might have a strong odor

7. Best Chemical-Free Formula:Luseta Color Brightening Purple Shampoo

Here is a protein-rich color brightening purple shampoo without sulfates by Luseta that will nourish your hair! It nullifies brassy or yellow tones in blonde and dull yellow hues in gray hair. As it is formulated with coconut oil, it acts as a deep moisturizing agent, repairing brittle and damaged hair strands. The nourishing formula also helps maintain overall hair health. Plus, this is a 100% vegan and cruelty-free formula, which can be used by both men and women.


  • Provides luminous shine
  • Anti-yellowing
  • Eliminates split ends
  • No harsh chemicals
  • Gentle on color and keratin-treated hair
  • Includes vitamin E to promote healthy hair growth


  • Might not suit people who are sensitive towards strong fragrance

Why We Think It's Worth Buying

The product has more than 1,040 reviews and is a top choice all around the world.

8. Best For All Hair Types:By The Way, Your Hair Looks Fabulous! Purple Shampoo

It is one of the best sulfate-free purple shampoos for natural and color-treated hair! The best part about this product is its organic deep cleansing formula, which removes all the grime and impurities from your hair. In addition to this, it hydrates and locks in moisture in your hair follicles, preventing dryness. It provides excellent color protection to your blonde, silver, and white hair. Since this color safe shampoo is crafted with a natural blend of argan, sunflower, and avocado oils, it leaves a mild and pleasant fragrance after every wash.


  • Cruelty-free
  • Eliminates brassiness
  • Suitable for all hair types
  • Enhances shine and color
  • Removes product build-up


  • Slightly expensive

protip_icon Trivia
The brand, By The Way, was created by a woman who started to see gray hair in her mid 20s. Her aim was to build hair color products that give your brilliant and vibrant color mess-free and with ease.

9. Best For Color Treated Hair:Verb Purple Shampoo

Verb Purple Shampoo Image: Verb Products

The Verb Purple Shampoo cleans and brightens blonde hair to bring it back to life. This color-safe shampoo is created using professional-grade violet pigment and açaí extract. The violet pigment helps wipe out yellow, brassy tones, while açaí extract is highly antioxidant and aids moisture retention. The product is scientifically proven in lab, to reduce 24% brassiness in just one use. The coconut fatty acids in the formula are easily absorbed by hair and assist in moisturizing and nourishing it, while frankincense oil adds shine and moisture, leaving you with silky, tangle-free, and smooth hair.


  • Sulfate-free
  • Paraben-free
  • Pleasant fragrance
  • Cruelty-free
  • Color-safe
  • Suitable for all hair types
  • Safe for color-treated hair


  • Expensive
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

When it comes to choosing a good sulfate-free purple shampoo for your blonde hair, there are a few important points to consider.

How To Choose The Best Sulfate-Free Purple Shampoo

Choosing an improper purple shampoo may end up changing your desired hair shade, and thus, opting for the right one is essential depending on certain factors like:

1. Color and consistency

Purple shampoos come in a deep-violet or purple color. This pigment decides the neutralization process. For example, violet nullifies yellow tone, blue-violet a golden copper tone, and blue a brassy copper tone.

Purple shampoos tend to have a thicker consistency compared to the regular ones. Also, they are dark and opaque. If it appears to be lighter and translucent, there is a chance that you’ve chosen a faux product.

2. Choose according to your hair color

Generally, purple shampoos are suitable for white, gray, silver, and light blonde hair shades. You must understand your hair color before choosing a purple shampoo. In some cases, shampoos made for silver hair wouldn’t work for dark blonde color.

3. Desired color tone

Decide on your desired color tone — whether you want a lighter or darker tone or simply retain the existing one. Various purple shampoos specialize in different functions — neutralizing brassiness, brightening color, and toning down the shade. Choose as per your need.

4. Duration of the anticipated result

Some purple shampoos work only after 3-4 washes, while others give a strong effect in a single wash. Decide on whether you’re expecting a short or long-term result and choose the product accordingly.

Infographic: Tips To Choose The Right Sulfate-Free Purple Shampoo

If you cherish your blonde hair, selecting the ideal shampoo is crucial to preserving the color’s natural undertone. Sulfate-free purple shampoos not only aid in color preservation but also keep your locks healthy and bouncy. In the infographic below, there are some tips on how you can choose the right sulfate-free purple shampoo for your hair. Check it out!

Tips To Choose The Right Sulfate-Free Purple Shampoo

Illustration: StyleCraze Design Team

The Bottom Line

Blonde hair looks stylish and sassy but requires special treatment and care. That is why you need to get your hands on the best sulfate-free purple shampoos with multiple nourishing ingredients that will prevent your much desired blonde hair from losing its shine. A sulfate-free purple shampoo is enriched with purple pigments that help neutralize unwanted yellow or brassy tones.

For those looking to reduce the appearance of brassiness, the Bold Unique Purple Shampoo stands out. The Pravana The Perfect Blonde Purple Toning Shampoo excels in shine and strength. The Moroccanoil Blonde Perfecting Sulfate-Free Purple Shampoo nourishes and intensifies hair color depth. In addition, these shampoos are highly efficient and specially developed to control discoloration. On trying these shampoos, you will get desired results within weeks. While choosing a color-safe shampoo, consider your hair color, desired color tone, consistency of the shampoo, and the duration of time to see visible results. Opt for products with multiple positive reviews and conduct a patch test to check for skin sensitivity.

Why Trust Stylecraze?

Kirtana Divakar, the author of this article, is a hair care enthusiast and likes researching various hair care products. She has curated this list of the best sulfate-free purple shampoos after conducting thorough research. She checked user feedback of the products and the brand websites to pick only the top-rated and most effective product for her readers. These shampoos help prevent brassiness and maintain the blonde hue.

Frequently Asked Questions

Does purple shampoo ruin keratin treatment?

Most purple shampoos are free of harsh sulfates, parabens, silicones, and phthalates, and thus, they are completely keratin-safe. Moreover, they are gluten and cruelty-free, which is an added benefit.

Can sulfate-free shampoo cause baldness?

Since sulfate-free shampoos are free of harmful SLS (sodium lauryl sulfate), they do not cause hair fall, shedding, and baldness. Instead, they add shine and volume to your hair, promoting healthy hair growth. Plus, they also help in keeping your hair hydrated.

How often should you use purple shampoo?

Unlike regular shampoos, purple shampoos must be applied to wet hair only once or twice a week, depending on your hair length, to avoid problems of stain and residue. You can also follow up with a moisturizing conditioner for best results.

Why should you choose only sulfate-free shampoos?

Due to the absence of toxic chemicals, sulfate-free violet shampoos are gentle on the hair and will not strip the color of the hair with consistent usage. They hydrate your scalp and strands, retaining softness, moisture, and shine.

What happens when you use a sulfate shampoo on hair that’s undergone keratin treatment?

Using a sulfate shampoo on keratin-treated hair may lead to hair loss, breakage, and damage as they are formulated with harsh chemicals like sodium lauryl sulfate and sodium laureth sulfate. Plus, if you have a sensitive scalp, sulfate shampoos can turn out to be a real curse!

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Alexandro Vasquez

Alexandro VasquezHairdresser

Alexandro Vasquez has been a hairdresser since 1997 and has worked in various countries, including Brazil, Spain, Ireland, Indonesia, Singapore, and UAE. His experience spans salon brands such as Toni&Guy, Aveda, and Leekaja
Read full bio of Alexandro Vasquez