13 Best Purple Shampoos To Keep Your Gray Hair Healthy

Correct, boost, and enhance your gray-dyed hair with these specific formulations

Reviewed by Alicia Igess JonesAlicia Igess Jones, Hairstylist
By Vaishnavi KothuriVaishnavi Kothuri, Certified Skin Care Coach  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

If your gray hair looks dull and has lost its shine, then it is time for you to try the best purple shampoos for gray hair. As the name goes, purple shampoos are purple in color and are suitable for all types of hair colors. Whether you have blonde hair or gray, purple shampoo can do wonders for your hair. It contains purple pigments that strip off the brassy, yellow tones from the hair, restoring its original health and shine. Instead of making multiple visits to the salon, use a purple shampoo to nourish and preserve the hair color. While there are several brands that make purple shampoos in the market, choosing the right one for your hair may seem overwhelming. Hence, we have listed the 13 best purple shampoos for you that you can safely use to have Insta-ready hair at all times!

Top Picks
Bold Uniq Purple Shampoo For Blonde, Platinum, gray/silver Hair
Price on Amazon
MATRIX Total Results So Silver Color Obsessed Shampoo
Price on Amazon
GBG Purple Shampoo
Price on Amazon
Joico Color Balance Purple Shampoo
Price on Amazon
KERASTASE Blond Absolu Anti-brass Purple Shampoo
Price on Amazon
Redken Color Extend Graydiant Purple Shampoo
Price on Amazon
Luseta Color Brightening Purple Shampoo
Price on Amazon
Tec Italy - Lumina Purple Shampoo
Price on Amazon
Cocohoney VR Color Enhancing Purple Shampoo
Price on Amazon
ArtNaturals Purple Shampoo For Bleached Hair
Price on Amazon

Top 13 Purple Shampoo For Gray Hair in 2020

1. Bold Uniq Purple Shampoo For Blonde, Platinum, gray/silver Hair

Bold Uniq Purple Shampoo is exclusively for taking care of blonde, gray, platinum, and silver hair. This purple shampoo is good at protecting your hair color against fading due to damaging ultraviolet radiation caused by too much sun exposure. It is made for easy hair care at home. The purple shampoo contains no harmful chemicals or additives. With this one, you can keep your hair vibrant and the hair follicles healthy without ripping your pockets at salons. This video helps you know more about the product.


  • PETA-approved
  • Cruelty-free
  • SLS-free
  • Paraben-free


  • Might not work that well on dark hair
Why It’s Worth Buying: It has gained over 47,726 positive reviews on Amazon, making it an all-time best-seller.
Price at the time of publication: $29.95

2.  MATRIX Total Results So Silver Color Obsessed Shampoo

When you want to take great care of your colored hair or your highlights, it is time to try out the Matrix Total Results So Silver Color Obsessed Shampoo. This purple shampoo for gray colored hair cleanses well and has amazing toning effects. If you are dealing with yellow undertones spoiling your great hair color, then this is the perfect shampoo. The shampoo is suitable for light blonde, ashy, gray, and silver hair colors. It lends your hair mesmerizing brightness and ensures moisturizing of every hair strand. Check out this video to know more about this product.


  • Doesn’t dry hair
  • Good for sensitive skin
  • Good for color-treated hair
  • Removes yellow tones from hair


  • Slight expensive
Why It’s Worth Buying: This product is so liked by shoppers that it has gained over 37,780 great reviews on Amazon.
Price at the time of publication: $20.0

3. GBG Purple Shampoo

Purple Shampoo for Blonde Hair by GBG ? Blonde Shampoo Instantly Eliminate Brassiness & Yellows - Brighten Blonde, Silver & Grey w/Celebrity Stylist Created Purple Toning Shampoo ? 8oz Image: Get Back Gorgeous

Get Back Gorgeous aka GBG purple shampoo is a celebrity-approved shampoo which keeps away the brassiness and yellow undertones from your gorgeously colored hair. It is the perfect rescue to all hair troubles including sun damage. Formulated with organic compounds like coconut oil, GBG purple shampoo gently cleanses the scalp and keeps the dirt and gimmick at bay. After shampooing your hair, you can feel the silky, smooth hair.


  • Protects hair color
  • Maintains full control
  • Quick use
  • Safe and effective


  • Might tangle hair after wash
Why It’s Worth Buying: The product has more than 7,115 reviews and is a top choice all around the world.
Price at the time of publication: $19.95

4. Joico Color Balance Purple Shampoo

The Joico Color Balance Purple Shampoo has a color-correcting formula that eliminates warm and yellow undertones in gray hair. It keeps cool blondes, and silver grays intact while enhancing their true vibrancy. It cleanses hair well and removes buildup while strengthening hair, repairing damage, and protecting it against harsh elements. It also has green tree extract and powerful UV absorbers to prevent color fading from sun exposure. Use 2-3 times a week for best results. Before buying, have a look at this video for more details.


  • Repairs hair
  • Lasts up to 12 washes
  • Protects color-treated hair
  • Paraben-free
  • Pleasant scent


  • Might be a little drying for hair

protip_icon Pro Tip
Use a comb to avoid purple blotches, evenly distribute the shampoo on your hair, and wash it with cold water. Use this shampoo along with the Joico Color Purple Conditioner for the best results.

Price at the time of publication: $42.5

5. KERASTASE Blond Absolu Anti-brass Purple Shampoo

KERASTASE Blond Absolu Bain Ultra Violet Anti-brass Purple Shampoo, 8.5 Fl Oz Image: Kerastase

Keratase paris purple shampoo is ideal for cool-faux blonde and gray hair. This purple shampoo for gray hair is loaded with mallow flower extract, hyaluronic acid, and edelweiss flower which neutralizes brassiness. It instantly enhances the hair luminosity and protects hair from regular oxidation. The formula not only nourishes hair strands but also cleanses the hair well.


  • No-frizz shampoo
  • Makes hair shiny
  • Keeps hair moisturized
  • Removes yellow undertones


  • Might not smell good

protip_icon Caution
Avoid using purple shampoo more than twice a week, as overuse of the product can sometimes over eliminate tones.

Price at the time of publication: $31.9

6. Redken Color Extend Graydiant Purple Shampoo

Do you want to make your hair color last, avoid the yellow undertones and keep your curly hair healthy, all at the same time? Then, this purple shampoo for curly gray hair has to be the one for you. It has the dual action system to strengthen your hair and protect your hair from being faded away. Formulated with customized violet pigments, this purple shampoo brightens and nourishes gray hair.


  • Strengthens hair
  • Adds shine
  • Adds softness
  • Good quality


  • Runny consistency

protip_icon Quick Tip
Wash your hair with lukewarm water to help the shampoo to absorb better, and then rinse with cold water to allow the cuticles to close and lock in the pigments.

Price at the time of publication: $46.0

7. Luseta Color Brightening Purple Shampoo

Luseta Color Brightening Purple Shampoo has a protein-enriched formula that removes yellow build-up and neutralizes brassy tones, thereby enhancing the shine of blonde and gray hair. It is infused with coconut oil and extracts that deeply hydrate the hair; vitamin E repairs split ends and hair follicles, revealing healthy hair. It is formulated with 5.5 – 6.5 pH level and is free from sulfates, making it perfect for all hair types, including color-treated and keratin-treated hair.


  • Sulfate-free
  • Color-safe
  • Cruelty-free
  • pH-balanced


Smell might not be great

Why It’s Worth Buying: With over 1,040 reviews, this product has become a fan favorite among users.
Price at the time of publication: $18.99

8. Tec Italy – Lumina Purple Shampoo

Tec Italy Lumina Purple Shampoo is a hair-dye shampoo for gray hair that cleanses effectively. It is the ideal anti-yellowing shampoo for bleached hair, gray hair, or naturally blonde hair. You can expect this top-rated purple shampoo to lighten your grays, neutralize the yellow tones, and cleanse your hair at the same time. Enriched with Bota Jc complexes, the shampoo nourishes and strengthens hair. Follow the directions on the product and you are all set to have beautiful long lasting gray color.


  • Works for colored hair
  • Removes unwanted yellow pigments
  • Makes silver hair brighter
  • Easy-to-use


  • Might not work for all hair types
Price at the time of publication: $19.7

9. Cocohoney VR Color Enhancing Purple Shampoo

Cocohoney VR Color Enhancing Purple Shampoo Image: Coco-honey

The Cocohoney VR Color Enhancing Purple Shampoo neutralizes yellow and brassy tones, highlighting your blondes and grays like never before. It renews your  hair vitality and boosts volume, adding life to your dull and damaged hair. Free from sulfates and parabens, it has a pH level of 5.5-6.5, making it safe for color-treated hair. Use this regularly to get lustrous and healthy hair.


  • Color-safe
  • Cruelty-free
  • Sulfate-free
  • Paraben-free


  • Might be drying
Price at the time of publication: $26.99

10. ArtNaturals Purple Shampoo For Bleached Hair


 For people who want to protect, nourish, and preserve their bleached hair, this purple shampoo from ArtNaturals is the apt choice. It is especially designed for balancing tones and protecting bleached or color-treated hair. The natural formula of this product is restorative in nature and helps fight damage. Loaded with coconut extract, it hydrates the scalp and helps treat dry hair. Infused with Vitamin E, this purple shampoo for bleached and blonde hair stimulates blood circulation in the scalp and encourages hair growth. 


  • Natural ingredients
  • Sulfate-free formula
  • Repairs hair damage
  • Doesn’t make hair dry


  • A generous amount of product is required.
Price at the time of publication: $11.95

11. Dr. Fischer’s Platinum Gray Silver Shades Shampoo


This special, scientifically-formulated purple shampoo is a must-use product to cleanse blonde, silver, gray, platinum, bleached, and color-treated hair. You can use the shampoo to remove the brassy yellow tones from your hair. Infused with vitamin E, vitamin B5, and chamomile, this purple shampoo is great for hair growth, restoring moisture and reviving the shine of your grays. 


  • For all hair types
  • Enriched with vitamins
  • Makes hair soft
  • Makes hair manageable


  • Strong scent
Price at the time of publication: $14.4

12. Scruples Platinum Shine Toning Shampoo

This toning shampoo for yellow and gray hair tones keeps out any unwanted shades and leaves you with great hair color. Other than removing the brassy tones, it lends a platinum shine to hair and maintains the softness of your hair. The best part about this purple shampoo is that it can be used for any hair tone from dark blonde to platinum. Using this toning shampoo is really simple. Just apply it to wet hair, lather it well, let it stay for 5 minutes, and then rinse. Try using a detangler conditioner after using the shampoo. With this shampoo, you can rinse away the brassiness and extend the hair color. 


  • No-sulfate formula
  • Enhances color
  • Works quick
  • Simple to use


  • Watery consistency
Price at the time of publication: $23.27

13. Pantene Pro V Color Adapt Silver Expressions Brightening Shampoo

Pantene Silver Expressions Brightening Purple Shampoo, for Gray/Silver Dyed and Color Treated Hair, with Biotin and Vitamin E, 9.6 Fl Oz Image: Pantene

This anti-brassy purple shampoo is especially designed for women with gray, white and silver hair. The shampoo is strong enough to cleanse your scalp yet gentle enough to not rip off your color treated hair. This paraben-free shampoo from Pantene is loaded with adaptive Pro-V lend technology to nourish every inch of your gray strands. It works well on reducing dullness, neutralizing yellow tones and brightening hair strands. Thus, doing the job of the best purple shampoo for gray hair. 


  • Good for color-treated hair
  • Nourishing formula
  • Silicon-free
  • Mineral-oil free


  • Might not suit people with sensitive scalp
Price at the time of publication: $18

Whether your hair is naturally gray, or you have undergone a color treatment to create gorgeous green locks, it is ideal to pick out a proper purple shampoo to keep your hair color looking slick. From the type of hair to targeting the needs of your hair and the ingredients of your shampoo, there are several aspects to look into before picking out the right purple shampoo for any hair. Here are a few things to consider before choosing the best purple shampoo to keep your gray hair healthy.

How To Choose The Best Purple Shampoos To Keep Your Gray Hair Healthy

  • UV Protection

UV rays from the sun fade hair color faster by degrading the natural pigments or the dye bonds, and make the hair dull and lifeless. Opt for a shampoo that is formulated with UV protection to help maintain the vibrancy of your hair and hair color.

  • Moisturization

Coloring your hair also comes with consequences. It strips off the moisture from your hair and leaves it dull and lifeless. You may also experience split ends, hair fall, hair thinning, hair breakage, and a lot of other side effects. It is crucial that you keep your hair hydrated after bleach treatments. Choose a shampoo that is super hydrating as well as color safe.

  • Ingredients To Avoid

It is mandatory that you always look at the label and check the ingredients in your shampoo. Toxic chemicals like silicones, for example, flatten out your hair cuticle, thus reducing the definition of your hair. It can further cause buildup and can damage your hair. If you have a sensitive scalp it can cause painful irritation too. Colored hair is already introduced to a lot of harsh chemicals. So, make sure to stay away from harsh ingredients like parabens, sulfates, phthalates, silicones, and alcohols.

  • Hair Type

Most products come with instructions for the type of hair. Choose the shampoo which best suits your type of hair. Choosing the wrong hair type can be problematic.

For Example:

  • If you have an oily scalp, avoid an oil-rich, greasy shampoo.Cchoosing a shampoo which is loaded with essential oils can make your hair heavy and greasy.
  • If you have thin or fine hair, avoid shampoos that weigh your hair down, making it look flat and limp. So, opt for a non-greasy, lightweight formula that also volumizes the hair.

How To Use Purple Shampoo For Gray Hair?

  • The first step of using a purple shampoo for gray hair begins with choosing the right shampoo for your hair.
  • Look for a shampoo that is thick in consistency.
  • Get a dark purple shampoo in case you have gray, silver, or platinum hair.
  • The right way to use a purple shampoo for gray hair is to apply it with slightly warm water.
  • Take some purple shampoo in your palm
  • Rub the shampoo in your hair
  • Let it sit for 2-3 minutes
  • Rinse your hair thoroughly
  • Apply the conditioner for deep conditioning

Benefits Of Purple Shampoo For Gray Hair

Given below are the benefits of purple shampoo for gray hair:

  1. Neutralizes the yellow tones
  2. Leaves hair looking dimensional
  3. Makes hair look shiny and vibrant
  4. Effective for daily use
  5. Keeps your hair color fresh

Infographic: Key Ingredients In Purple Shampoos

Regular salon visits to tone your hair are no longer required. Purple shampoos are here to save the day. They neutralize the brassy and yellow tones and make your hair color last longer. However, choosing the right purple shampoo can be a task. Check out the infographic below to learn which ingredients to look out for.

Key Ingredients In Purple Shampoos (infographic)

Illustration: StyleCraze Design Team

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Download Infographic in PDF version Download Infographic
Download Infographic in PDF version

Long gone are the days when gray hair was associated with aging. It is now a crowd-favorite dye among young people too. Gray hair looks attractive and beautiful. Your gray hair needs shine and some life to look extravagant, and a purple shampoo does the job beautifully. The purple shampoos neutralize the yellow tones and brassy hair by restoring the natural shine. In addition, some purple shampoos can nourish the hair follicles, moisturizing hair strands. So, consider purple shampoos that preserve your hair color and keep the hair healthy. And, stay away from the shampoos that alter your color. So, go gray and look beautiful with these shampoos!

Why Trust StyleCraze?

The author of this article, Vaishnavi Kothuri, loves all things hair care. She conducted hours of research on a plethora of purple shampoos and sifted hundreds of user reviews on trusted online forums to compile this list of the best purple shampoos to keep your gray hair healthy. These products can keep your hair color fresh and make your hair shiny.

Frequently Asked Questions

Is purple shampoo good for gray hair?

Yes, purple shampoo is good for gray hair to keep away the yellow tones.

Does purple shampoo work on natural gray hair?

Yes, purple shampoo works on natural gray hair.

How do you keep gray hair moisturized?

Try using a leave-in-conditioner to keep your hair moisturized for longer durations. You can also use a hair serum for moisturizing hair.

How can I make my gray hair look better?

You can make your gray hair look better by using transition colors. In case you don’t want to opt for transitions, then make sure you make your gray hair shinier by using the right purple shampoo. You can even keep a clean look by getting a modern cut. Also, you can try makeup and clothing that flatters your gray hair.

How often should you wash grey hair with purple shampoo?

Use a purple shampoo to wash your grey hair 2-3 times a week. However, every hair is different and you can make your own schedule to suit your hair needs.

Does purple shampoo make gray/white hair look more vibrant?

Purple shampoos contain violet pigments that help neutralize the brassy and yellow tones and make your blond hair look more vibrant and flattering.

Should I complement my purple shampoo with a purple conditioner?

Yes. You can complement purple shampoo with purple conditioner to enhance your blonde shade and add shine.

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