13 Best Purple Shampoos For Gray Hair (2024), Hairstylist’s Picks

Correct, boost, and enhance your gray-dyed hair with these specific formulations

Reviewed by Alicia Igess, Hairstylist Alicia Igess Alicia IgessHairstylist facebook_iconinsta_icon
Written by , Integrated MA Medha Deb Integrated MA linkedin_icon Experience: 5 years
Edited by , MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach linkedin_icon Experience: 4 years
Fact-checked by , MA (English Literature) Ramona Sinha MA (English Literature) linkedin_icon Experience: 11 years
Last Updated on
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If your gray hair looks dull and has lost its shine, then it is time for you to try the best purple shampoos for gray hair. Unlike darker hair colors, gray or blonde hair requires extra care. As the name goes, purple shampoos are purple in color and are suitable for all types of hair colors. Whether you have blonde hair or gray, purple shampoo can do wonders for your hair. It contains purple color pigments that strip off the brassy, yellow tones from the hair, restoring its original health and shine. Purple color is opposite to yellow on the color wheel and has the power to neutralize the yellow or brassy undertone. Instead of making multiple visits to the salon, use a pigmented shampoo to nourish and preserve the hair color. While there are several brands that make purple shampoos in the market, choosing the right color care product for your hair may seem overwhelming. Hence, we have listed the 13 best purple shampoos for you that you can safely use to have Insta-ready hair at all times!

Top Picks
Best For Gray Hair:Bold Uniq Purple Shampoo For Blonde, Platinum, gray/silver Hair
Price on Amazon
Price on Walmart
MATRIX Total Results So Silver Color Obsessed Shampoo
Price on Amazon
Price on Walmart
Best Celebrity-Approved Color:GBG Purple Shampoo
Price on Amazon
Best Color-Correcting Formula:Joico Color Balance Purple Shampoo
Price on Amazon
Price on Walmart
Best For Use Once Per Week:KERASTASE Blond Absolu Anti-brass Purple Shampoo
Price on Amazon
Price on Walmart
Best For Curly Hair:Redken Color Extend Graydiant Purple Shampoo
Price on Amazon
Price on Walmart
Best Protein-Enriched Formula:Luseta Color Brightening Purple Shampoo
Price on Amazon
Price on Walmart
Best For Naturally Blonde Hair:Tec Italy - Lumina Purple Shampoo
Price on Amazon
Price on Walmart
Best Ph-Balanced Formula:Cocohoney VR Color Enhancing Purple Shampoo
Price on Amazon
Best Color-Treated Hair:ArtNaturals Purple Shampoo For Bleached Hair
Price on Amazon
Price on Walmart

Top 13 Purple Shampoo For Gray Hair in 2020

1.Best For Gray Hair:Bold Uniq Purple Shampoo For Blonde, Platinum, gray/silver Hair

Bold Uniq Purple Shampoo is exclusively for taking care of blonde, gray, platinum, and silver hair. This purple shampoo is good at protecting your hair color against fading due to damaging ultraviolet radiation caused by too much sun exposure. It is made for easy gray hair maintenance at home. The purple shampoo contains no harmful chemicals or additives. With this one, you can keep your hair bright and vibrant and keep the hair follicles healthy. Thiis video of the tester’s experience helps you know more about the product and its benefits.


  • PETA-approved
  • Cruelty-free
  • SLS-free
  • Paraben-free


  • Might not work that well on dark hair

Why We Think It's Worth Buying

It has received 15,886 reviews on Amazon and is a popular choice among shoppers.

2.  MATRIX Total Results So Silver Color Obsessed Shampoo

When you want to take great care of your colored hair or your silver highlights, it is time to try out the Matrix Total Results So Silver Color Obsessed Shampoo. This purple shampoo for gray colored hair cleanses well and has amazing toning and neutralizing effects. If you are dealing with yellow undertones spoiling your great hair color, then this is the perfect shampoo to keep your hair gray without fading. The shampoo is suitable for light blonde, ashy, gray, and silver hair colors. It hydrates the dry scalp and hair and is effective for high-porosity hair types. It lends your hair mesmerizing brightness and ensures moisturizing of every hair strand. Check out this video of the tester’s experience to know more about this product.


  • Doesn’t dry hair
  • Good for sensitive skin
  • Good for color-treated hair
  • Removes yellow tones from hair


  • Slight expensive

Why We Think It's Worth Buying

This product has garnered over 2,558 positive reviews on Amazon, and the number continues to grow.

3.Best Celebrity-Approved Color:GBG Purple Shampoo

Purple Shampoo for Blonde Hair by GBG ? Blonde Shampoo Instantly Eliminate Brassiness & Yellows - Brighten Blonde, Silver & Grey w/Celebrity Stylist Created Purple Toning Shampoo ? 8oz Image: Get Back Gorgeous

Get Back Gorgeous aka GBG purple shampoo is a celebrity-approved color correction shampoo which keeps away the brassiness and yellow undertones from your gorgeously colored hair. It is the perfect rescue for all hair troubles, including sun exposure and environmental damage. Formulated with nourishing ingredients and organic compounds like coconut oil, GBG purple shampoo is a mild cleansing agent that gently cleanses the scalp and keeps the dirt and gimmick at bay. After shampooing your hair, you can feel the silky, smooth hair.


  • Protects hair color
  • Maintains full control
  • Quick use
  • Safe and effective


  • Might tangle hair after wash

Why We Think It's Worth Buying

It has received over 4,200 rave reviews on Amazon, proving it is a mass favorite.

Bold Uniq Purple Shampoo For Blonde Platinum gray/silver Hair
MATRIX Total Results So Silver Color Obsessed Shampoo
GBG Purple Shampoo
Hair Type Color Treated,All Color Treated Natural, Highlighted, or Dyed Blonde, Grey, Silver, White Hair
Dimensions 2.17 x 2.17 x 6.69 inches 3.15 x 3.15 x 9.76 inches -
Weight 11.5 Ounces 12 Ounces-

4.Best Color-Correcting Formula:Joico Color Balance Purple Shampoo

The Joico Color Balance Purple Shampoo has a color-correcting formula that eliminates warm and yellow undertones in gray hair. It keeps cool blondes, and silver grays intact while enhancing their true vibrancy by enhancing the violet undertone. It cleanses hair well and removes buildup while strengthening hair, repairing damage, and protecting it against harsh elements. The shampoo also has green tree extract and powerful UV absorbers to prevent color fading from sun exposure and environmental damage. Use it 2-3 times a week to moisturize and tone your hair and keep it gray without brassiness. Before buying, have a look at this video of the reviewer’s experience for more details.


  • Repairs hair
  • Lasts up to 12 washes
  • Protects color-treated hair
  • Paraben-free
  • Pleasant scent


  • Might be a little drying for hair

protip_icon Pro Tip
Use a comb to avoid purple blotches, evenly distribute the shampoo on your hair, and wash it with cold water. Use this shampoo along with the Joico Color Purple Conditioner for the best results.

5.Best For Use Once Per Week:KERASTASE Blond Absolu Anti-brass Purple Shampoo

KÉRASTASE Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo Image: Kerastase

Keratase paris purple shampoo is ideal for cool-toned faux blonde and gray hair. This color-safe shampoo for gray hair is loaded with nourishing ingredients like mallow flower extract, hyaluronic acid, and edelweiss flower which neutralize brassiness. It instantly enhances the hair luminosity and protects hair from regular oxidation. The formula not only nourishes hair strands but also cleanses the hair well.


  • No-frizz shampoo
  • Makes hair shiny
  • Keeps hair moisturized
  • Removes yellow undertones


  • Might not smell good

protip_icon Caution
Avoid using purple shampoo more than twice a week, as overuse of the product can sometimes over eliminate tones.

6.Best For Curly Hair:Redken Color Extend Graydiant Purple Shampoo

Do you want to make your hair color last, avoid the yellow undertones and keep your curly hair healthy, all at the same time? Then, this shine-enhancing purple shampoo for curly gray hair has to be the one for you. It has the dual action system to strengthen your hair and protect your hair from being faded away. Formulated with customized violet pigments, this purple shampoo brightens and nourishes gray hair.


  • Strengthens hair
  • Adds shine
  • Adds softness
  • Good quality


  • Runny consistency

protip_icon Quick Tip
Wash your hair with lukewarm water to help the shampoo to absorb better, and then rinse with cold water to allow the cuticles to close and lock in the pigments.

7.Best Protein-Enriched Formula:Luseta Color Brightening Purple Shampoo

Luseta Color Brightening Purple Shampoo has a protein-enriched formula that removes yellow build-up and neutralizes brassy tones, thereby illuminating blonde and gray hair. It is infused with coconut oil and extracts that deeply hydrate the hair; vitamin E repairs split ends and hair follicles, revealing healthy hair. It is formulated with 5.5 – 6.5 pH level and is free from sulfates, making it perfect for all hair types, including color-treated and keratin-treated hair.


  • Sulfate-free
  • Color-safe
  • Cruelty-free
  • pH-balanced


  • Smell might not be great

Why We Think It's Worth Buying

More than 1,040 rave reviews on Amazon prove why we are so in awe of this product.

8.Best For Naturally Blonde Hair:Tec Italy – Lumina Purple Shampoo

Tec Italy Lumina Purple Shampoo is a refreshing hair-dye shampoo for gray hair that cleanses effectively. It is the ideal anti-yellowing shampoo for bleached hair, gray hair, or naturally blonde hair. You can expect this top-rated purple shampoo to lighten your grays, neutralize the yellow tones, and cleanse your hair at the same time. Enriched with Bota Jc complexes, the shampoo nourishes and strengthens hair. Follow the directions on the product and you are all set to have a beautiful salon-quality long-lasting gray color.


  • Works for colored hair
  • Removes unwanted yellow pigments
  • Makes silver hair brighter
  • Easy-to-use


  • Might not work for all hair types

9.Best Ph-Balanced Formula:Cocohoney VR Color Enhancing Purple Shampoo

Cocohoney VR Color Enhancing Purple Shampoo Image: Coco-honey

The Cocohoney VR Color Enhancing Purple Shampoo neutralizes yellow and brassy tones, highlighting your blondes and grays like never before. The shampoo renews your  hair vitality and boosts volume, adding life to your dull and damaged hair. Free from sulfates and parabens, it has a pH level of 5.5-6.5, making it safe for color-treated hair. Use this regularly to get lustrous and healthy hair.


  • Color-safe
  • Cruelty-free
  • Sulfate-free
  • Paraben-free


  • Might be drying

10.Best Color-Treated Hair:ArtNaturals Purple Shampoo For Bleached Hair


For people who want to protect, nourish, and preserve their bleached hair, this purple shampoo from ArtNaturals is the apt choice. It is especially designed for balancing tones and protecting bleached or color-treated hair. The natural formula of this professional-grade product is restorative in nature and helps fight damage. Loaded with coconut extract, it hydrates the dry scalp and helps treat dull damaged hair. Infused with Vitamin E, this purple shampoo for bleached and blonde hair stimulates blood circulation in the scalp and encourages hair growth, and enhances radiance.


  • Natural ingredients
  • Sulfate-free formula
  • Repairs hair damage
  • Doesn’t make hair dry


  • A generous amount of product is required.

11.Best For Growing Hair:Dr. Fischer’s Platinum Gray Silver Shades Shampoo


This special, scientifically-formulated purple shampoo is a must-use product to cleanse blonde, silver, gray, platinum, bleached, and color-treated hair. You can use the shampoo to remove the brassy yellow tones from your hair. Infused with vitamin E, vitamin B5, and chamomile, this purple shampoo is great for hair growth, restoring moisture, softening the hair, and reviving the shine of your grays.


  • For all hair types
  • Enriched with vitamins
  • Makes hair soft
  • Makes hair manageable


  • Strong scent

12.Best For All Type Of Hair:Scruples Platinum Shine Toning Shampoo

This toning shampoo for yellow and gray hair tones keeps out any unwanted shades and leaves you with great hair color. Other than removing the brassy tones, it lends a platinum shine to hair and maintains the softness of your hair. The best part about this purple shampoo is that it can be used for any hair tone from dark blonde to platinum. Using this toning shampoo is really simple. Just apply it to wet hair, lather it well, let it stay for 5 minutes, and then rinse. Try using a detangler conditioner after using the shampoo. With this shampoo, you can rinse away the brassiness and extend the hair color. 


  • No-sulfate formula
  • Enhances color
  • Works quick
  • Simple to use


  • Watery consistency

13.Best Paraben-Free:Pantene Pro V Color Adapt Silver Expressions Brightening Shampoo

Pantene Silver Expressions Brightening Purple Shampoo, for Gray/Silver Dyed and Color Treated Hair, with Biotin and Vitamin E, 9.6 Fl Oz Image: Pantene

This anti-brassy purple shampoo is specially designed for women with gray, white, and silver hair to keep away warm tones. The shampoo is strong enough to clean hair and scalp, yet gentle enough to not rip off your color-treated hair. This paraben-free shampoo from Pantene is loaded with adaptive Pro-V lend technology to nourish every inch of your gray strands. It works well on reducing dullness, neutralizing yellow tones and brightening hair strands. Thus, doing the job of the best purple shampoo for gray hair. 


  • Good for color-treated hair
  • Nourishing formula
  • Silicon-free
  • Mineral-oil free


  • Might not suit people with sensitive scalp
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Whether your hair is naturally gray, or you have undergone a color treatment to create gorgeous green locks, it is ideal to pick out a proper purple shampoo to keep your hair color looking slick by neutralizing the warm tones. From the type of hair to targeting the needs of your hair and the ingredients of your shampoo, there are several aspects to look into before picking out the right purple shampoo for any hair. Here are a few things to consider before choosing the best purple shampoo to keep your gray hair healthy.

How To Choose The Best Purple Shampoos To Keep Your Gray Hair Healthy

  • UV Protection

UV rays from the sun fade hair color faster by degrading the natural pigments or the dye bonds, and make the hair dull and lifeless. Opt for a professional-grade shampoo that is formulated with UV protection to help maintain the vibrancy of your hair and hair color.

  • Moisturization

Coloring your hair also comes with consequences. It strips off the moisture from your hair and leaves it dull and lifeless. For dry, curly, or high-porosity hair, pick up intense hydrating shampoo and conditioner. You may also experience split ends, hair fall, hair thinning, hair breakage, and a lot of other side effects. Your regular shampoo may not be enough to properly care for your colored hair. It is crucial that you keep your hair hydrated after bleach treatments. Choose a professional-grade color-safe shampoo that is super hydrating.

  • Ingredients To Avoid

It is mandatory that you always look at the label and check the ingredients in your shampoo. Toxic chemicals like silicones, for example, flatten out your hair cuticle, thus reducing the definition of your hair. It can further cause buildup and can damage your hair. If you have a sensitive scalp it can cause painful irritation too. Colored hair is already introduced to a lot of harsh chemicals and has weak hair bonds. So, make sure to stay away from harsh ingredients like parabens, sulfates, phthalates, silicones, and alcohols. Also, ensure to perform a patch test before using the product to avoid any potential allergic reactions.

  • Hair Type

Most products come with instructions for the type of hair. Choose the shampoo which best suits your type of hair. You can also read online reviews and go through multiple videos to opt for the best one. Choosing the wrong shampoo for your hair care routine can get problematic.

For Example:

  • If you have an oily scalp, avoid an oil-rich, greasy shampoo. Choosing a shampoo that is loaded with essential oils can make your hair heavy and greasy.
  • If you have thin or fine hair, avoid shampoos that weigh your hair down, making it look flat and limp. So, opt for a non-greasy, lightweight formula that also volumizes the hair.

How To Use Purple Shampoo For Gray Hair?

  • The first step begins with choosing the right shampoo that aligns well with your hair care routine.
  • Look for a shampoo that is thick in consistency.
  • Get a dark purple color shampoo in case you have gray, silver, or platinum hair.
  • The right way to use a purple shampoo for gray hair is to apply it with slightly warm water.
  • Take some purple shampoo in your palm
  • Rub the shampoo in your hair
  • Let it sit for 2-3 minutes
  • Rinse your hair thoroughly
  • Apply the conditioner for deep conditioning

Benefits Of Purple Shampoo For Gray Hair

Given below are the benefits of purple shampoo for gray hair:

  1. Neutralizes the yellow tones
  2. Leaves hair looking dimensional
  3. Makes hair look shiny and vibrant
  4. Effective for daily use
  5. Keeps your hair color fresh

Infographic: Key Ingredients In Purple Shampoos

Regular salon visits to tone your hair are no longer required. Purple shampoos are here to save the day. They neutralize the brassy and yellow tones and make your hair color last longer. However, choosing the right purple shampoo can be a task. Check out the infographic below to learn which ingredients to look out for.

Key Ingredients In Purple Shampoos (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Long gone are the days when gray hair was associated with aging. It is now a crowd-favorite dye among young people too. Gray hair looks attractive and beautiful. Regular shampoos will fade your light or colored hair and even impact the hair texture. Your gray hair needs shine and some life to look extravagant, and a purple shampoo does the job beautifully. The Bold Uniq Purple Shampoo is an easy yet affordable option for those looking for a chemical-free product. Try the Joico Color Balance Purple Shampoo if you want to protect your gray locks from sun damage. But if you want something suitable for dry and curly gray hair, go for The Redken Color Extend Graydiant Purple Shampoo. These purple shampoos neutralize the yellow tones and brassy hair by restoring the natural shine. In addition, some purple shampoos can nourish the hair follicles, moisturizing hair strands. So, consider purple shampoos that preserve your hair color and keep the hair healthy. And, stay away from the shampoos that alter your color. So, go gray and look beautiful with these shampoos!

Frequently Asked Questions

Is purple shampoo good for gray hair?

Yes, purple shampoo is good for gray hair to keep away the yellow tones.

Does purple shampoo work on natural gray hair?

Yes, purple shampoo works on natural gray hair.

How do you keep gray hair moisturized?

Try using a leave-in-conditioner to keep your hair moisturized for longer durations. You can also use a hair serum for moisturizing hair.

How can I make my gray hair look better?

You can make your gray hair look better by using transition colors. In case you don’t want to opt for transitions, then make sure you make your gray hair shinier by using the right purple shampoo. You can even keep a clean look by getting a modern cut. Also, you can try makeup and clothing that flatters your gray hair.

How often should you wash grey hair with purple shampoo?

Use a purple shampoo to wash your grey hair 2-3 times a week. However, every hair is different and you can make your own schedule to suit your hair needs.

Does purple shampoo make gray/white hair look more vibrant?

Purple shampoos contain violet pigments that help neutralize the brassy and yellow tones and make your blond hair look more vibrant and flattering.

Should I complement my purple shampoo with a purple conditioner?

Yes. You can complement purple shampoo with purple conditioner to enhance your blonde shade and add shine.

Why Trust StyleCraze?

The author of this article, Medha Deb, loves all things hair care. She conducted hours of research on a plethora of purple shampoos and sifted hundreds of user reviews on trusted online forums to compile this list of the best purple shampoos to keep your gray hair healthy. These products can keep your hair color fresh and make your hair shiny.

Alicia Igess
Alicia IgessHairstylist
Alicia Igess is an accomplished and award-winning stylist with over two decades of experience in hair design. She is the owner and founder of Urban Tangles, a hair and makeup studio focusing on makeovers. She, along with her team, has experienced tremendous success in building an exclusive “referral-only” clientele consisting of many of the who’s who of Atlanta.

Read full bio of Alicia Igess
Medha Deb
Medha DebCommerce Editor
Medha Deb is a commerce editor with a master's degree in applied linguistics from the University of Hyderabad, which has allowed her to develop a deep understanding of language and its application in various contexts. She specializes in the areas of beauty, health, and wellness and is committed to ensuring that the content on the website is of the highest quality.

Read full bio of Medha Deb
Shiboli Chakraborti
Shiboli ChakrabortiCommerce Editor
Shiboli has a master’s degree in English literature from The English and Foreign Languages University, Hyderabad, and is a certified skincare coach with four years of experience. As a commerce editor, she guides her team members on the best practices to create crisp and authentic content.

Read full bio of Shiboli Chakraborti
Ramona Sinha
Ramona is an editor at StyleCraze with 11 years of experience in writing and editing. She has authored over 200 articles on skin and hair care. She graduated from the University of Calcutta, West Bengal, and did her post-graduation from the University of Kalyani, West Bengal.

Read full bio of Ramona Sinha