9 Best Avon Mascaras Of 2023 For Thick And Voluminous Lashes

Define, lengthen, and curl your lashes curl with these feathery-finish mascaras.

Reviewed by Mary Ajaka, Makeup Artist
Written by Srijani Roy Chowdhury, Certified In Makeup Artistry, Certified Style & Image Consultant
Edited by Srijita De, Certified Style & Image Consultant
Fact-checked by Krati Darak, Certified Skin Care Coach  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

If you are looking for the best Avon mascara, you are in the right place. While there are tons of brands and mascara formulations out there, choosing a trusted brand like Avon ensures that you are applying the best product on your eyes, as these mascaras are lab-tested and clinically approved. Everyone has their own personal preference and expectation from their mascara. Some even keep two-three varieties handy for different occasions. Whether it’s a natural feathery look while running your daily errands or a bold dramatic look for the night party, Avon has a mascara option to suit all your needs and fancies. With a wide range of different formulations, to lengthen, add volume or intense curls and definition, it might get overwhelming to pick the right one for yourself. But, worry not, we are here to make it easier for you. Scroll down to take your pick from the 9 best Avon mascaras we have shortlisted for you, and let your statement-making eyes do all the talking wherever you go!

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Best Waterproof Formula:Avon Wash-Off Waterproof Mascara
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Best Buildable Formula:Avon True Color SuperShock Volumizing Mascara
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Best Smudge-Free Formula:Avon Big & Daring Volume Mascara
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Best Weightless Formula:Avon True Color Love At 1st Lash Mascara
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Best Hypoallergenic:Avon True Color SuperExtend Nourishing Mascara
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Best Long-Lasting Effect:Avon Big & Multiplied Volume Mascara
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Best Clump-Free Formula:Avon Uplifting Mascara
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Best For Volumizing:Avon Mega Effects MascaraPrice on Amazon
Best For Lash Lift Effect:Avon True Color Wide Awake Mascara
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Top 9 Avon Mascaras Of 2023 – Best Reviews Guide

1. Best Waterproof Formula:Avon Wash-Off Waterproof Mascara


Are you a soppy, crying mess every single time you watch a rom-com? Do you dream that one day your mascara will cooperate with you? If yes, this tried-and-tested Avon mascara is tailor-made for you. Even when you’re soaking to the bone, this waterproof mascara will stay put, until you want it gone. It is equipped with a classic tapered brush, which helps add proper separation between lashes, making them appear thick and lush. Reviewers have praised that it comes with a unique emulsion technology that gives it waterproof properties yet makes it easy to remove with mild soap and water.

Color: Black


  • Waterproof
  • Hypoallergenic
  • Ophthalmologist-tested
  • Doesn’t contain fibers
  • Fragrance-free
  • Smudge-resistant
  • No flaking


  • It contains sulfates and parabens.

protip_icon Trivia
Avon has been around since 1886, giving women a chance to make money 34 years before they were granted the right to vote in the U.S. and 11 years before the invention of Aspirin.

2. Best Buildable Formula:Avon True Color SuperShock Volumizing Mascara

As the name suggests, this Avon SuperShock mascara offers outrageous volume with a single coat. Owing to its buildable formula and full-coverage it delivers exceptional results – you can apply several coats to make your lashes look naturally fuller without clumping. It contains unique microfibers to plump up your lashes effortlessly. The brush features incredibly expertly crafted flexible bristles that separate each lash, even the tiniest ones, and coats it to reveal bold and lush-looking lashes. Although it is a highly-pigmented and dense formula, it is easy to remove with a makeup remover. Click this video to learn more about a tester’s experience with the product.


  • Ultra-pigmented
  • Volumizing qualities
  • Buildable formula
  • Contains microfibers
  • Brush with flexible bristles
  • Long-lasting formula


  • Some may find it a little flaky.

3. Best Smudge-Free Formula:Avon Big & Daring Volume Mascara


Your lashes alone can make a statement if you know which mascara to get your hands on. The louder the lashes, the bolder the statement. Avon’s Big & Daring Volume is your one-stop-solution to achieving lashes for days. It offers 5x volume with its creamy and pigmented formula. The slightly curved brush features multilevel patented bristles that hug each eyelash and fills in the gaps for a well-sculpted finish. Reviewers love the fact that this mascara is clump-free, smudge-free, and doesn’t flake at all. These are just a few other reasons to give it a try and get instantly hooked on it. Learn more about a tester’s experience with the product in this video.

Color: Black | Product Dimensions: 6.3 x 1.97 x 6.3 inches | Weight: 5.29 Ounces


  • 24-hour wear
  • Clump-free
  • 5x volume
  • Flake-free
  • Doesn’t smudge
  • Curved brush with patented bristles


  • It may take some time to wipe off.
Avon Wash-Off Waterproof Mascara
Best Waterproof Formula
Avon True Color SuperShock Volumizing Mascara
Best Buildable Formula
Avon Big & Daring Volume Mascara
Best Smudge-Free Formula
Color Black- Black
Dimensions-- 6.3 x 1.97 x 6.3 inches
Weight-- 5.29 Ounces
Buy NowBuy NowBuy Now

4. Best Weightless Formula:Avon True Color Love At 1st Lash Mascara


This nourishing mascara will instantly settle into your heart as it cares for your lashes. What’s unique about it is that it comes with heart-shaped (yes, heart-shaped) lengthening fibers that cling to your lashes and intertwines to provide instant length and volume with a lightweight feel. It contains a “Love Complex” formula which is a blend of nutrients such as vitamins A, C, and E to condition your lashes. It is also infused with olive oil and lycopene, which strengthens your lashes. According to reviews, you can apply as many layers as you wish to make your lashes look fuller and thicker, and never worry about it smudging or your lashes looking like a spider’s legs. This video gives you more information about a reviewer’s experience with the product.

Product Dimensions:‎ 5 x 1.3 x 0.87 inches | Weight:0.63 Ounces


  • Weightless volume
  • Conditions and strengthens lashes
  • Heart-shaped fiber
  • Paraben-free
  • Sulfate-free
  • Talc-free
  • Vegan
  • Ophthalmologist-tested


  • It may take a long time to dry.
  • Some may find it flaky.

protip_icon Pro Tip
Soak your mascara in a bowl of lukewarm water to loosen the clumped-up formula.

5. Best Hypoallergenic:Avon True Color SuperExtend Nourishing Mascara


If you have short, fine, or even long lashes that tend to droop or lay flat, this mascara will be a game-changer for you. It is enriched with conditioning and nourishing ingredients like coconut oil, argan oil, and vitamin E, which protects your lashes and helps them grow. Reviews indicate that the Flexi-Brush is designed to clutch each eyelash and sweeps the inner corners of your lids without tugging or pulling. An ultra-pigmented, velvety-smooth non-irritating formula that keeps your lashes healthier, it is tested by an ophthalmologist and is deemed safe for people with sensitive eyes and contact lens wearers.

Number of Items: 1 | Color: black


  • Adds length to your lashes
  • Contains argan and coconut oil
  • Easy to remove
  • Hypoallergenic
  • Clump-resistant
  • Flexible blush with fine bristles


  • It contains parabens.
  • It may not provide long-lasting wear.

protip_icon Pro Tip
Prep your lashes with a primer to extend the life of your mascara, condition them to avoid flaking or smudging, and add volume and length.

6. Best Long-Lasting Effect:Avon Big & Multiplied Volume Mascara

Once you start using this mascara, people won’t be able to take their eyes off yours. It’s called the “Triple Threat” mascara as it detangles your lashes, separates each eyelash for even and full-coverage application, and provides unparalleled volume and intense black lashes. Have you looked at the wand yet? It comes with brushing and combing zones that separate your lashes for volume like never before. The wand is designed with a Smart Slip Technology, which prevents the formula from clinging to it. This mascara is available in Brown Black, Black, and Blackest Black.

Number of Items: 1 | Color: black


  • Lasts throughout the day
  • Dramatic volume
  • Easy to remove
  • Mascara sticks to the lashes, not the wand
  • Hypoallergenic
  • Ophthalmologist-tested


  • You may need to apply more than 1 coat.
  • It may not be waterproof.

7. Best Clump-Free Formula:Avon Uplifting Mascara

Avon’s Uplifting Mascara is a godsend for those who have stubborn eyelashes that simply refuse to curl up. This mascara provides instant lifted lashes by curling them upwards and locking the curl in place. An ideal choice for both everyday use or special occasions, this clump-free formula doesn’t glob up, won’t stick to the wand, and lasts throughout the day. The angled-wand makes it a dream mascara to use, as it follows the natural contours of your eyes for even application.

Number of Items: 1 | Color: black


  • Available in other colors
  • Curls your lashes
  • All-day wear
  • Angled brush


  • It may not provide volume or thickness.

8. Best For Volumizing:Avon Mega Effects Mascara

Every makeup pouch deserves to have a bold and dramatic mascara. As the name suggests, this Mega Effects Mascara makes your eyes look grand and ethereal. It comes with a wonderbrush that bends and clings to every lash individually, giving you the most dramatic volume. It makes your lashes look dense and dark for 24 hours long. The extra surface area of the bristles add 40% more mascara to your lashes for a lash-boosting effect, making you stand out in the crowd.

Number of Items: 1 | Color: black


  • 24-hour volume
  • Makes lashes look denser and darker
  • Deliver 40% more mascara
  • Easy to use
  • Coats each lash individually


  • It might feel a little clumpy

protip_icon Pro Tip
To prevent mascara clumping, brush a spoolie along your lashes to separate and pick up excess product. Experts recommend lash combs to keep mascara from clumping, but they can be difficult to use and take time. To avoid blobs, wipe the wand on a tissue before application.

9. Best For Lash Lift Effect:Avon True Color Wide Awake Mascara

Sometimes the power of curling your lashes lies in the wand, not just the formula. Lucky for you, this mascara does the job well with the help of both the volumizing formula and tapered brush. Achieve up to 4x volume and thickness with a formula that offers all-day wear. The brush is shaped like an hourglass to draw up lashes and provide a fanned-out look. The tapered tip reaches each lash effortlessly. Even on your drowsiest days, this mascara will give your eyes a wide-awake appearance.

Number of Items: 1 | Color: black


  • 4x volume
  • Hourglass wand with a tapered tip
  • Curls and lifts the eyelashes
  • Long-lasting
  • Waterproof


  • It may not be the best choice for your lower lashes.
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

There are many variations of Avon mascaras to choose from and all of them have their unique set of qualities to transform your thin lashes into beautiful defined lashes in minutes. Here’s how you can find one that fits you most.

How To Choose The Best Avon Mascara For Your Lashes

  • If you are looking for a mascara that prioritizes volume and dramatically extended lashes, opt for something like the Avon True Color SuperShock Volumizing Mascara.
  • Avon True Color SuperExtend Nourishing Mascara and Avon True Color Love At 1st Lash Mascara are the best for those looking for a mascara that provides nourishment and a lash-conditioning effect.
  • looking for a mascara that nourishes and conditions the lashes.
  • The Avon Wash-Off Waterproof Mascara provides basic volume and is the best-selling Avon waterproof mascara.
  • The Avon uplifting mascara can work wonders for those with flat and straight lashes.
  • If ultra-pigmentation is what you are in the hunt for, trust the Avon Big & Daring Volume Mascara to do the trick for you. It also provides maximum volume to your lashes.

How To Apply An Avon Mascara

Step 1: Apply other eye makeup products if you are planning on using any before applying mascara on false or natural lashes.
Step 2: Brush off excess eyeshadow from your eyes.
Step 3: Curl your lashes using an eyelash curler.
Step 4: Remove the wand from the tube and wipe off any excess product on the mouth of the tube.
Step 5: Apply mascara on your upper lashes from the bottom and move it in a zigzag pattern.
Step 6: Use the tapered end of the brush to reach tiny lashes.
Step 7: Apply mascara only to the roots of your lower lashes.
Step 8: Let it dry.

The Bottom Line

Whether you want to look cute for your first date with that office colleague or you simply want to look awake while walking into the said office, mascara can really help you change your appearance and make your eyes look bigger and brighter. Avon mascaras are known all over for their smooth yet creamy formulas and their incredibly volumizing abilities. For instance, if you are looking for humid or wet conditions, the Avon Wash-Off Waterproof Mascara is a great choice. If you are aiming for a bold and voluminous lash look, the Avon True Color SuperShock Volumizing Mascara is an excellent option. Depending on the desired lash effect, these expertly crafted mascaras cater to different preferences and makeup styles.

Why Trust StyleCraze?

The author, Srijani Roy Chowdhury, has a deep interest in makeup and loves writing detailed articles on the same. After thorough research, she has provided a detailed list of the best Avon mascaras in this post. She went through numerous reviews and feedback on multiple forums and brand websites to help you pick the products. The products listed in this post are known for their smooth yet creamy formulas and incredible volumizing abilities.

Frequently Asked Questions

How long does Avon mascara last?

Once opened, the Avon mascara is good for use for up to 3 months, after which it is best to get a new one.

Is Avon mascara hypoallergenic?

The Avon True Color SuperExtend Nourishing Mascara and Avon Big & Multiplied Volume Mascara are 2 of the best-selling hypoallergenic mascaras among others.

Do Avon products cause cancer?

Some Avon mascaras contain parabens, which has been linked to the growth of breast cancer cells in laboratory tests. For further details about Avon mascara ingredients, please visit their official website.

Is Avon mascara gluten-free?

No. Avon mascaras are not certified gluten-free products.

Does Avon mascara help your eyelashes grow?

Yes. Avon mascara contains coconut and argan oil that helps your eyelashes grow thicker and stronger.

Is it ok to wear mascara every day?

Yes. Wear mascara every day by applying a layer of vaseline or coconut oil before applying mascara to keep your lashes hydrated.

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