5 Bestselling Eyebrow Primers Of 2024 , According To A Makeup Artist

Create a smooth base for your eyebrows to make them look sharp and presentable.

Reviewed by Tina Tempest, Makeup Artist & Hairstylist Tina Tempest Tina TempestMakeup Artist & Hairstylist youtube_iconinsta_icon
Written by , MA (English) Baishali Bhattacharya MA (English) linkedin_icon
Edited by , MA (Journalism & Mass Communication), Certified Style & Image Consultant Srijani Roy Chowdhury MA (Journalism & Mass Communication), Certified Style & Image Consultant linkedin_icon Experience: 3 years
Fact-checked by , MA (English & Literature), Certified Style & Image Consultant Srijita De MA (English & Literature), Certified Style & Image Consultant linkedin_icon Experience: 2 years
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process.

Your eyebrows don’t need much, but they definitely can do with the best eyebrow primer you can find them. Quite low maintenance otherwise, eyebrows benefit from the use of a primer before you style them and shape them as you please with a pencil, powder, or gel. That’s because the application of a primer creates a smooth base before you start working on your brows. We have collected the 5 most well-received primers available on the market that can help you get perfectly shaped and neat brows easily!

Top Picks
Best Nutrient-Rich Formula:Benefit BROWVO! Conditioning Primer
Price on Amazon
Best Lightweight:Anastasia Beverly Hills Brow Primer
Price on Amazon
Best Waterproof:NYX PROFESSIONAL MAKEUP Proof It! Waterproof Eyebrow Primer
Price on Amazon
Best Long-Wearing:Itay Mineral Cosmetics Eyebrow Wax Primer
Price on Amazon
Best Hypoallergenic:Arches & Halos Clear Brow Building & Conditioning Primer
Price on Amazon

5 Best Eyebrow Primers Of 2024

1. Best Nutrient-Rich Formula:Benefit BROWVO! Conditioning Primer

Benefit BROWVO! Conditioning Primer Image: Benefit

The Benefit BROWVO! Conditioning Primer is a nutrient-rich solution for voluminous eyebrows. It can be worn by itself to condition and smoothen the brows for enhanced beauty. You can also use it as a primer to extend the stay of other eyebrow grooming products such as a brow pencil or a brow gel and get that natural shape. The formula is enriched with keratin and soy proteins that make your brows thicker, fuller-looking, smoother, and healthier. “Use hairline strokes at the start of the brow to give it a fuller, natural look,” says Tina Tempest, a makeup artist and hairstylist. Its clear gel formula suits all brows, and the custom soft-touch rubber applicator allows precise application. Watch this video for a tester’s experience with the product before making a purchasing decision.

Skin Type: Normal | Product Dimensions: 3.9 x 2.8 x 5.9 inches | Weight: 0.1 Ounces


  •  Enhances eyebrow growth
  •  Easy to apply
  •  Suita all brows
  •  Soft-touch applicator


  •  Takes time to dry

Our Tester's Experience

"This product has such a unique applicator. It is super easy to apply and makes the eyebrow makeup long-lasting. I have been using it every day in my nighttime routine as well and it has helped me achieve fuller-looking brows."

protip_icon Pro Tip
Use two shades of eyebrow pencil, one light and one dark for flawless brows. Use the darker shade to define the outer brows and the lighter one for the inner brows.

2. Best Lightweight:Anastasia Beverly Hills Brow Primer

Anastasia Beverly Hills Brow Primer Image: Anastasia Beverly Hills

The Anastasia Beverly Hills Brow Primer is a colorless wax brow primer pencil that preps and primes your brows for a seamless eyebrow makeup application. With this clear brow primer, you can easily hold the hairs in place, fill in fine lines, and create a base for other eyebrow products. This statement-making primer is ideal for those with sparse brows and those who would like to achieve a cleaner-looking brow shape. This also makes it easier for the brow pencil color to last long. This video details a reviewer’s experience with the product to offer more insights into the formula.

Color: Nude | Product Dimensions: 5.8 x 1.1 x 1 inches | Weight: 0.35 Ounces


  •  Lightweight
  •  Long-wearing
  •  Easy to use
  •  Waterproof
  •  Sweat-resistant
  •  Cruelty-free
  •  Vegan


  •  Expensive

Our Tester's Experience

"This eyebrow primer has truly enhanced my brow routine. I use brow powder for filling and it helps the product glide on so much smoother. It creates a more natural and even look that stays put all day."

3. Best Waterproof:NYX PROFESSIONAL MAKEUP Proof It! Waterproof Eyebrow Primer

The Proof It! Waterproof Eyebrow Primer from the celebrity-endorsed NYX PROFESSIONAL MAKEUP helps set your brows to achieve a flawless soft finish. This conditioning primer comes in a transparent, clear gel that is smooth and waterproof. This timeless beauty product does not fade or smudge even on the most humid days. It comes in a standard-size mascara tube, and the spoolie brush makes it easy to use. This formula is designed for those with thin and sparse eyebrows to make them appear fuller and more natural-looking. The touch applicator coats the brow evenly. You can also go in with a brow powder and fill up the gaps. To make an informed decision before buying, you can check out this video for a reviewer’s experience with the product.

Skin Type: All | Product Dimensions: 1.25 x 3.95 x 1.2 inches | Weight: 0.23 Ounces


  •  Waterproof
  •  Invisible formula
  •  Long-wearing
  •  Anti-fade
  •  Value for money
  •  Smudge-proof
  •  Fade-proof
  •  Easy to use
  •  Heat-resistant


  • None

Our Tester's Experience

"I love using this brow primer on days when I want my brow makeup to stay put throughout the day. It holds up against sweat and showers. A small amount of the product manages to do the job well."

4. Best Long-Wearing:Itay Mineral Cosmetics Eyebrow Wax Primer

Itay Mineral Cosmetics Eyebrow Wax Primer Image: Itay Beauty

If you are looking to get a fuller-brow look that stays all day, then look no further than the Itay Mineral Cosmetics Eyebrow Wax Primer. This primer wax is best for brow styling and works seamlessly well with keratin hair fibers and other eyebrow powders to give a smooth texture. The primer helps fill in all the gaps between the strands to give you a flawlessly prepped base, so you do not have to worry about stray hairs. Its gentle formula is suitable for all skin types.

Skin Type: All,Any Skin,Dry


  • Definition-boosting
  • Quick-drying
  •  Suitable for all skin types
  •  Suitable for keratin hair fibers
  •  Paraben-free
  •  Lightweight
  • Non-greasy
  •  Flake-free
  •  Water-resistant
  •  Easy to use
  •  Long-wearing
  •  Value for money


  • None

Our Tester's Experience

"This wax has a versatile use. It not only acts as a primer for making the eyebrow stay out throughtout the day, but it also tames unruly hairs. It even adds subtle volume without feeling heavy."

protip_icon Pro Tip
Massage your brows with warm castor oil every night and then comb them. This makes your brow hair grow thicker and shinier.

5. Best Hypoallergenic:Arches & Halos Clear Brow Building & Conditioning Primer

Arches & Halos Clear Brow Building & Conditioning Primer

The Clear Brow Building & Conditioning Primer helps prep, prime, and condition eyebrows to look fuller, healthier, and denser. According to reviews, it also strengthens and protects your brow hair from breakage and nourishes and hydrates the hairs from the root. Its silicone prong applicator enables easy application to coat each hair strand and can prevent smudging, giving you the perfect luscious brow.


  • Brow-enhancing
  • Hydrating
  • Strengthening
  • Quick and easy application
  • Cruelty-free
  •  Vegan
  •  Long-wearing
  •  Ophthalmologist-tested
  •  Hypoallergenic
  •  Dermatologist-tested


  • None
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.
protip_icon Pro Tip
Exfoliate your eyebrows twice a week, as dirt can get trapped in the brows too. Mix one teaspoon of olive oil with one teaspoon of sugar and scrub it well on your eyebrows, then rinse it off.

The market is flooded with several brow-related items including eyebrow primers. To choose the best eyebrow primer for the perfect makeup looks, keep in mind some important factors such as brow thickness, your skill level, and your natural hair color. Check out the buying guide given below for some more factors to keep in mind while making a choice.

Things To Keep In Mind While Choosing The Best Eyebrow Primers

  • Ingredients

Always check the ingredients list when purchasing any cosmetic product. The good ingredients to look out for in eyebrow primers are aqua, keratin, soy protein, phenoxyethanol, caprylyl glycol, panthenol, jojoba seed oil, olive oil, and fruit oil. Avoid products that include parabens, phthalates, sulfate, and other harmful chemicals.

  • Form

Cosmetologist-approved eyebrow primers come in different forms such as gel, cream, pencil, and powder. It is more convenient to use a cream eyebrow primer for better control than the other forms. The best products to use as a beginner are clear gels and eyebrow powders. On the other hand, it is challenging to use a gel form, as it can make your eyebrows too dark or thick. Also, you can opt for an expert-recommended product with hygienic packaging to eliminate the chances of skin irritation due to product contamination. You can use a waxy pencil or a tinted brow gel to fill the gaps and get a healthier and fuller brow.

  • Shade

Your brows will end up looking overly dark, chalky, or washed out if you use the wrong shade. Choose an expertly crafted eyebrow primer that complements your natural brow color if you use tinted gel. To highlight and define your brows using eyebrow powder, choose a shade that is two times darker than your natural hair color. If you go more than a shade darker than your natural color, the brow will come out looking unnaturally dark or overly dramatic. For example, dark brown works only for black or dark brown hair color. Color the brows from the root to achieve the perfect shape and flaunt a beauty brow.

  • Formula

Choose a lightweight, easy-to-apply, and blendable formula that is not greasy. Ensure the formula is skin-friendly and hypoallergenic. Choose dermatologist-tested products for sensitive skin concerns.

Infographic: 5 Surprising Uses Of An Eyebrow Primer

Just like a face primer, an eyebrow primer preps your eyebrows to make it easier for you to shape and apply other eyebrow products. But this priming formula can have versatile uses. While it provides a perfect canvas for you to work with, it can also be used in multiple last-minute makeup hacks. Check out the infographic below to learn more!

5 Surprising Uses Of An Eyebrow Primer (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Perfect eyebrows can enhance your facial features. They do not require much maintenance but are crucial for a perfect makeup look. A right eyebrow primer care can definitely help to maintain the shape before you style your eyebrows with pencil, powder, or gel. The primer acts as a base for your eyebrows to make them look thicker, fuller, and smoother. This is ideal for those who have less eyebrow volume and want to counter that with proper brow makeup. They are long-lasting, waterproof, and easy to use. You can try the Benefit BROWVO! Conditioning Primer for a precise application and to condition and nourish your brows. If you have sparse brows, opt for the lightweight Anastasia Beverly Hills Brow Primer, while the Itay Mineral Cosmetics Eyebrow Wax Primer has a long-wearing formula that helps to keep your brows in place all day. However, some products take longer to dry. Remember to choose products that match your skin type.

Why Trust Stylecraze?

Baishali Bhattacharya, the author, is certified in makeup artistry, meaning you’re in good and reliable hands. After much research, she recommends using the above-listed primers to enhance your eyebrows. She spent many hours going through many product reviews across various forums to bring you this list. These primers were selected based on merits like the ease of use, benefits like brow growth, and durable applicator.

Frequently Asked Questions

Can I use a lash primer on my eyebrows?

Yes, use a lash primer on your eyebrows to make them appear thick if you do not have an eyebrow primer.

Should you do eyebrows first or foundation?

Make your eyebrows first, and then go for other makeup products, including foundation and eyeshadow.

Can I use an eyeshadow primer as an eyebrow primer?

Yes, you can use an eyeshadow primer as an eyebrow primer. However, it is always recommended to purchase a primer that is strictly meant for your eyebrows for a better finish.

How do you fill the top of your eyebrows?

Flick the pencil upwards to create more hair-like fine lines. Then fill in your eyebrow, starting from the top with lighter strokes for a matte finish.

Should you set your eyebrow primer with powder?

No, you need not set your eyebrow primer with any other product. Instead, start grooming your eyebrows after applying the primer.

Is an eyebrow primer the same as a face primer?

No, eyebrow primers and face primers differ in terms of ingredients and formula. Most face primers contain water and silicone, which makes the formulas smoother, while eye primers contain light adhesives that make the formulas last longer.

Recommended Articles

Tina Tempest

Tina TempestMakeup Artist & Hairstylist

Tina Tempest is a highly qualified makeup artist and hairstylist. She is extremely passionate about helping women feel confident and beautiful through the power of makeup. Tina teaches makeup artists and women from all backgrounds through her makeup masterclasses, in person, and online makeup videos. She also travels the country for weddings, creative makeup shoots, theatrical makeup, photoshoots, and all...read full bio

Latest Articles