10 Best Korean Skincare Brands Of 2023 For Soft And Smooth Skin

These Korean skincare brands make products with natural and hydrating ingredients.

Reviewed by Anna Misztela, Licensed Esthetician
Written by Shiboli Chakraborti, Certified Skin Care Coach
Edited by Aditi Naskar, Diploma In Health & Wellness
Fact-checked by Ramona Sinha, Certified Skin Care Coach  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

Korean beauty products have taken the world by storm. Once available only to a select few, they are now available to everyone as effective skin care solutions. Some of the best Korean skincare brands make their products with natural ingredients like matcha, ginseng, centella asiatica, and snail mucin, which hydrate the skin and keep it soft and smooth. With their innovative formulas and so many options out there, trying to select the right one for you can be a dizzying experience. To help you out, we have curated a list of the top Korean skincare brands you should think of checking out. Some of them are backed by cutting-edge science technologies and formulations. What are you waiting for? Scroll down to know more about them!

While these Korean skincare brands are pretty fast to innovate, picking the right one can be a bit overwhelming. To make things easier, we have listed some of the absolute favorite brands here. Their products are worth adding to your everyday skincare routine.

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Best For Sensitive Skin:Cosrx
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Best For All Skin Types:Skinfood
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Best With Natural Ingredients:Peach & Lily
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Best Vegan:Amorepacific
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Best Hypoallergenic:dear, Klairs
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Best For Skin Protection:Sulwhasoo
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Best For Rough Skin:Dr. Jart+
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Best Affordable:Missha
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Best With Active Botanicals:Banila Co
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The Best-Selling Korean Skincare Brands

1. Best For Sensitive Skin:Cosrx


Why Should You Try It?

Cosmetics + Rx (prescription) makes Cosrx. The brand defines itself as a solution to all your skin problems. Their journey started in 2013. The brand is known for its skin-friendly ingredients and simple yet effective products. Cosrx does not have a physical store. They prefer selling online as they want to keep the costs low and make skincare affordable for everyone. Their products have simple formulas and fewer ingredients. If you are looking for one of the best Korean skincare brands that are affordable, highly effective and have products that are clean and free of harmful chemicals, check out the products by Cosrx. From anti-aging formulas to nourishing serums and acne care products, the brand offers everything you need for a perfect skincare routine. Click on the video review to know more about a tester’s experience after using the Cosrx AhA/BHA Clarifying Treatment Toner.

Check Them Out Here!

Bestselling Product: AHA/BHA Clarifying Treatment Toner

protip_icon Caution
Do not combine your AHA/BHA exfoliating toner with products containing retinoids; it can lead to skin sensitivity or redness.

2. Best For All Skin Types:Skinfood

Why Should You Try It?

Nutrition drives good health. When you eat right, you feel healthy. The same philosophy drives Skinfood. This brand uses high-quality natural extracts and food ingredients to develop its products. Their products are like food for your skin, containing all the essential antioxidants, vitamins, and minerals derived from the finest food ingredients. The brand believes in providing natural and wholesome skincare, even if it takes longer to get results. If you believe in naturally derived ingredients and holistic skincare, check out the products by Skinfood. For further information, check out the video of the tester’s experience of using the product before buying it.

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Bestselling Product: Black Sugar Perfect Cleansing Oil

protip_icon Remember
Let the oil cleanser sit on your face for 1-2 minutes rather than removing it immediately. Letting the oil sit helps it to melt the makeup on your face and get wiped off easily without the excess pressure.

3. Best With Natural Ingredients:Peach & Lily

Why Should You Try It?

Peach & Lily was born in 2012 when its founder, Alicia Yoon, was encouraged to attend a beauty school by a random lady on the street when she saw her flawless makeup application. Alicia was 18 and struggled with eczema. She was on a constant quest for an effective skincare solution and wanted to share her knowledge with the world. The sole goal of her brand was to empower women through skincare by delivering effective products and educating them with the best information. All the products by Peach & Lily are carefully tested and crafted with unique and natural ingredients. Watch the video of the tester’s experience to gain insights on the Peach & Lily Glass Skin Refining Serum.

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Bestselling Product: Shangpree S-Energy Repair Eye Cream

4. Best Vegan:Amorepacific

Why Should You Try It?

Best Vegan:Amorepacific is one of the biggest names in K-beauty. It has many brands under its umbrella, including Etude House, Innisfree, Laneige, Mamonde, and IOPE. It all started with the founder harvesting sacred green tea on Jeju island. The tea leaves offer healing properties and are a powerhouse of antioxidants that can do magic on your skin. Amorepacific makes sure that all their ingredients are of high quality and offer visible results. They also pick their plants and collect the ingredients only at a specific time of the day and during a specific season. For instance, they collect green tea leaves only when the tree sprouts during the spring. They collect everything in its purest form and give it to you.

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Bestselling Product: Amorepacific Time Response Skin Renewal Serum

5. Best Hypoallergenic:dear, Klairs


Why Should You Try It?

It’s “Simple but Enough.” It’s “Basic but Ultimate.” It’s “Mild but Powerful.” dear, Klairs is a brand that believes in keeping its products and formulas simple and improving their efficacy. The high quality skincare products and the brand dear, Klairs envisions itself as a love letter to a girl who struggles with her skin issues. The products by dear, Klairs are clinically backed skincare formulas that do not contain any harsh ingredients and are not tested on animals. If you love simplicity in your skin care routine, you can try out the products by the brand for visible results.

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Bestselling Product: dear, Klairs Freshly Juiced Vitamin Drops

6. Best For Skin Protection:Sulwhasoo

Why Should You Try It?

Sulwhasoo (Sul meaning “Snow,” Wha meaning “Flower,” and Soo meaning “Phenomenal”) has a very holistic approach towards skincare. It is a part of the Amorepacific group. The brand believes that everything is connected organically and that humans and nature are not different but one entity. Sulwhasoo was born in 1966 when Amorepacific launched ABC Ginseng Cream, an Oriental medicine cosmetic. Sulwhashoo is a blend of science and ancient Oriental medicine. Their products work as a shield that protects your skin from environmental stressors and other damage. From nourishing face oils to rejuvenating face creams, the brand has plenty of products to offer. These products are costly, but all are worth the price!

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Bestselling Product: Sulwhasoo First Care Activating Serum

7. Best For Rough Skin:Dr. Jart+

Dr. Jart Ceramidin Cream Image: Dr. Jart

Why Should You Try It?

One of the pioneers in K-beauty, Dr. Jart+, was launched in 2005 by Dr. Sung Jae Jung, a dermatologist, and Chin Wook Lee, an architect. Their products are backed by dermatological science and innovation and are extremely result-driven. The brand believes in providing skincare that gives you real results. Their breakthrough formulas are made using safe ingredients and most products are dermatologist-tested. This is one of the brands that first developed and introduced BB creams in the US market. It has won numerous beauty awards.

Check Them Out Here!

Bestselling Product: Dr. Jart+ Ceramidin Cream

Why We Think It's Worth Buying

Almost 1,359 happy users have mentioned the value and quality of this product.

8. Best Affordable:Missha

Why Should You Try It?

The Korean beauty brand believes that “quality should be affordable.” Missha develops both skincare and makeup products that are high on quality but very affordable. They also have another line of skincare and makeup products called A’Pieu. This line is targeted towards younger people. If you are looking for a brand that offers quality products at an affordable price, you can try the products by Missha.

Check Them Out Here!

Bestselling Product: Missha Time Revolution The First Treatment Essence

9. Best With Active Botanicals:Banila Co

BANILA CO NEW Clean It Zero Original Cleansing Balm Image: Banilausa

Why Should You Try It?

This professional skincare brand describes itself as a friend of those who love makeup. Banila Co believes that makeup looks better on healthy skin. Their cult-classic Clean-It-Zero makeup oil revolutionized the way women removed their makeup. So far, no other Korean product has come close to this iconic product that can easily dissolve even waterproof makeup. It also has a range of skincare products that are customized for all skin types.

Check Them Out Here!

Bestselling Product: Clean It Zero Cleansing Balm

Why We Think It's Worth Buying

It has received 8,385 reviews on Amazon and is a popular choice among shoppers.

10. Best For Dull Skin:Goodal


Why Should You Try It?

The name Goodal has two words in it – Good and All. The products by Goodal “contain all that is good and be good for all.” Goodal uses quality natural ingredients to develop their products that are gentle yet effective. They develop their ingredients using a Fresh Brewing technology (using cold water) so that the natural Korean skincare extracts do not lose their effectiveness. Their products help recharge your skin by bringing it close to nature and offer a brightening effect.

Check Them Out Here!

Bestselling Product: Goodal Green Tangerine Vita C Dark Spot Serum

*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Infographic: What To Look For In A Korean Skin Care Product

The Korean skin care routine has taken over the world and has become a lifestyle for most skin care enthusiasts. It’s not all about how expensive your products are, but using the right products and the order of application that play a pivotal role in your skin health. Find out more about what ingredients to look for in products for each step of this revolutionary routine.

What To Look For In A Korean Skin Care Product (infographic)

Illustration: StyleCraze Design Team

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Achieving smooth and soft skin is everyone’s dream. But it is possible only when you use the right skin care product according to your skin concerns. The Korean beauty industry offers the best Korean skincare brands that provide deep hydration to your skin and keep it soft. These brands produce skin care products with powerful ingredients like snail mucin, ginseng, matcha, and other natural skin-friendly ingredients. Their products work effectively to improve skin elasticity, strengthen the skin barrier, and give you smooth, soft skin that looks healthy and glowing. Among these brands, you can find products that suit your lifestyle and choices like vegan, paraben-free, allergens-free, and others. However, check user reviews before committing to any brand.

Why Trust StyleCraze?

The author, Shiboli Chakraborti, is a certified skin care coach and is well-versed with the Korean skincare products available on the market. She advocates using these products, given the presence of natural ingredients and a proven record of safety and effectiveness. The author also considered hundreds of reviews posted on the trusted online forums to compile this list of the best Korean skincare products.

Frequently Asked Questions

Why are Korean skin care products better?

Korean skin care products are formulated without harsh ingredients or irritants. All-natural ingredients like turmeric, green tea, propolis, ginseng, tea tree, and rice extract are primarily used in their skin care products. Some products also include fermented ingredients like kombucha tea and soy that promote glowing skin. Also, Korean skin care is known for its hydrating properties. Therefore, their products are more effective and safe than other OTC skin care brands.

Why do people like Korean beauty products?

Korean beauty products have a high concentration of potent ingredients that are safe and beneficial for your skin. In addition, Korean makeup is focused on building natural looks, so is liked by many.

Why is Korean skin flawless?

Koreans abide by natural skin care products. They have a 10-step skin care regime that includes a double cleanser, exfoliator, toner, essence, ampoules, sheet masks, treatment serums, eye cream, moisturizer, and sunscreen. Also, Koreans indulge in skin treatments, like skin tightening and reducing acne scarring frequently. Thus, Koreans have flawless skin.

Is Korean skin care cruelty-free?

Yes. Skin care products from Korean brands are cruelty-free.

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