13 Best Natural Eyeshadows To Let Your Eyes Do All The Talking

Written by Sneha Manandhar
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They say that your eyes are the windows to your soul, and even though there are millions of ways to dress them up, nothing comes close to eyeshadows. You might be the type that can’t help but go gaga over a killer smokey eye, or you like to keep things simple and stick to nudes with that occasional hint of glitter. No matter what kind of look you love recreating over and over again, there’s an eyeshadow for everyone. But the problem lies in what goes into these glittery, creamy powders. If you’re worried about the health of your skin (and the environment), natural eyeshadows will be an excellent choice for you.

Not only are these products made with all-natural and organic ingredients, they also benefit your skin by moisturizing and nourishing it. Apart from eye-loving skincare, using makeup that comes infused with essential oils and vitamins is our next best bet to having healthy skin around our eyes. And natural eyeshadows help you achieve just that. Read our list of the 13 best natural eyeshadows below.

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Burt’s Bees Eye Shadow Trio - Shimmering Nudes
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Pure Ziva Matte Pressed Powder Eyeshadow - Nude Beach Matte
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Mineral Fusion Eye Shadow Trio - Stunning
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Lauren Brooke Cosmetics Natural Cream Eyeshadow - Pearl (Shimmer)
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Only Better Professional Plant Extracts Vegan Eyeshadow Palette - #1 Pink
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BaeBlue Eyeshadow - Camo Green
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Demure Mineral Makeup Eyeshadow - Midnight Blue
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Zuzu Luxe Eyeshadow - Absinthe
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Jill Kirsh Color Mineral Eyeshadow - Amethyst
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Jane Iredale Smooth Affair For Eyes - Canvas
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Ingredients To Avoid In An Eyeshadow

Eyeshadows grace the delicate skin around our eyes, so it’s super important to be aware of what we should avoid. Steer clear of ingredients like parabens, aluminum powder, formaldehyde, carbon black, sulfates, lead, petrolatum, talc and synthetic or artificial colors. When switching to natural eyeshadows, reading the labels is your best bet to ensure that it contains safe ingredients. Keep an eye out for sweet almond oil, zinc oxide, flower wax, aloe extracts, vitamin E, honey and essential oils like jojoba, chamomile and olive as they are beneficial for the skin around the eyes.

13 Best Natural Eyeshadows To Enhance Your Eyes In 2021

1. Burt’s Bees Eye Shadow Trio – Shimmering Nudes

With this Eye Shadow Trio by Burt’s Bees, three is not a crowd! The beautiful pigments in this all-natural eyeshadow are formulated with a mix of vitamin E, honey, and bamboo to provide antioxidant benefits and moisturize the delicate eye area. The compact pan fits in the tiniest of purses, and you never have to struggle to apply the natural shimmer eyeshadow shades because they are oh-so-easy to blend. It won’t crease, smudge, or fade and stays put throughout the day. This natural eyeshadow is a mineral formula, and the 3 available neutral shades are inspired by nature for a subtle glam finish. This product is safe without a shadow of a doubt, as it is made without parabens, phthalates, SLS, synthetic fragrance, or petrolatum.

Pros

  • Suitable for people with sensitive skin around the eyes
  • Safe for contact lens wearers
  • Vegan
  • Easy to blend
  • Cruelty-free
  • Dermatologist-tested

Cons

  • Doesn’t come with a brush
  • Limited shade range

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2. Pure Ziva Matte Pressed Powder Eyeshadow – Nude Beach Matte

This matte natural eyeshadow is a non-comedogenic formula that won’t clog your pores even if you sweat through your eyeshadow. The cruelty-free powder glides on smoothly and is a dream to blend with either a brush or your fingers. The natural eyeshadow settles as a matte finish without the fear of color bleeding through. This range will provide you with the best night and day look available in a whopping 45 unique shades for you to choose from. If you are on the lookout for a non-toxic eyeshadow to create a day look, this one is also free of talc and parabens.

Pros

  • Matte finish
  • Highly-pigmented
  • Single tin for easy portability
  • Easily blendable

Cons

  • The eyeshadow may not offer long-lasting wear

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3. Mineral Fusion Eye Shadow Trio – Stunning

If you want to enhance the natural beauty of your eyes, you can’t go wrong with this pretty natural eyeshadow by Mineral Fusion. The rich pigments come with a hint of shimmer that lends your eyelids a natural sparkle that lasts a long time. The Stunning palette comes with 3 neutral colors that can be used on their own or combined to create various looks. Chamomile, meadowfoam, and vitamin E come together in this organic eyeshadow palette to nourish your eyes and keep them looking pretty and youthful. There are 10 trios available to choose from, and the formulas are all made without harsh ingredients like parabens, gluten, talc, and phthalates.

Pros

  • No artificial fragrance
  • Cruelty-free
  • Hypoallergenic
  • Vegetarian formula
  • Anti-crease
  • Matte and shimmery finishes

Cons

  • Some may find it too glittery for everyday wear

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4. Lauren Brooke Cosmetics Natural Cream Eyeshadow – Pearl (Shimmer)

If you’re looking for an organic eyeshadow, turn to this range available in 12 beautiful shades in both matte and shimmery finishes. The cream formula ensures that the rich pigments stay on your eyelids for longer and are silky smooth to make blending easy and mess-free. Considered one of the best natural eyeshadows, it is formulated with 100% clean ingredients such as shea butter, raspberry extract, avocado butter, vitamin E, and jojoba, grapeseed, and olive oils among others to keep your eyelids moisturized. They make your skin soft and provide anti-aging effects that delay the onset of fine lines around the eyes. If you love experimenting with different eye makeup styles, this all-natural organic cream eyeshadow is the right one for you!

Pros

  • All-clean ingredients
  • Moisturizing properties
  • Creamy texture blends smoothly
  • Cruelty-free
  • Long staying power
  • Crease-resistant

Cons

  • Some may find it slightly greasy

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5. Only Better Professional Plant Extracts Vegan Eyeshadow Palette – #1 Pink

Only Better’s vegan, natural eyeshadow range is one of our absolute favorites as it helps in creating various cute, natural eyeshadow looks. This clean natural eyeshadow is infused with a nourishing cocktail of skin-loving ingredients such as sage and evening primrose. The palette has a glossy surface to make cleaning super easy and comes equipped with a mirror and brush for easy application on-the-go. The highly-pigmented, shimmery shades feel luxurious on the eyelids, as they are richly creamy and blend beautifully for high coverage that stays put for long hours. With ultra-micronized and waterproof pigments, the color doesn’t smudge one bit and your eyes are bound to be the talk of the town.

Pros

  • Suitable for kids
  • Rich pigments
  • Vegan
  • Nourishing ingredients
  • Easy to blend
  • Long staying power
  • Waterproof and sweat-resistant

Cons

  • Some may find the nude shades to shimmery for their liking

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6. BaeBlue Eyeshadow – Camo Green

When building the perfect look with makeup, this natural eyeshadow from BaeBlu has so many fun options you can explore. You can apply these shades as is, or with a drop of water or liquid primer to experiment with them as a wet eyeshadow for a creamy finish. Not only is BaeBlu’s formula buildable, the colors remain highly-pigmented. This all-natural mineral eyeshadow is made with entirely organic ingredients like rice powder, grapeseed and jojoba oils, olive, rosemary leaf, and thyme extracts and is suitable for those with sensitive eyes as it contains no petroleum-based oils, talc, fragrance, or preservatives There’s no limit to the number of looks you can create with 13 unique shades that range from shimmery bronzes, bright metallics, smokey darks, and matte neutrals.

Pros

  • Made with organic ingredients
  • Contains no parabens
  • Fragrance-free
  • Gluten-free
  • Vegan and cruelty-free
  • Hypoallergenic

Cons

  • The shades may fade after a couple hours and need to be touched-up

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7. Demure Mineral Makeup Eyeshadow – Midnight Blue

The Midnight Blue shade from Demure is a matte natural blue eyeshadow that is the best match for an evening out with your friends. With a natural mineral base, the powders are made of a breathable formula that is also waterproof. Lightweight yet highly pigmented, this all-natural eye makeup blends and builds easily for full coverage. If you have oily, dry, or even mature skin, this is the perfect natural eyeshadow for you. For the safety of your delicate eye area, this organic eye makeup range doesn’t contain any chemicals, harmful preservatives, or skin-irritating ingredients like talc or rice.

Pros

  • Fragrance-free
  • Matte finish
  • Contains 23 light and dark shades
  • Weightless powder
  • For all skin types
  • Suitable for sensitive and mature skin
  • Waterproof

Cons

  • May slightly fade after a couple of hours

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8. Zuzu Luxe Eyeshadow – Absinthe

Zuzu’s organic eye makeup will impress you with their highly-blendable powders that are available in 16 shades. Achieve a lustrous shine with this palette that is infused with sea fennel, jojoba oil, and grapeseed extracts that make this nutrient-rich organic eyeshadow suitable for longwear. Without any parabens or coal-tar derivatives, these beautiful pressed powders are ideal for all skin types. The Absinthe shade is a pretty light natural eyeshadow with a nude-golden combination. It’s not only ideal for an everyday look, but you can also blend it with another color for an exciting variety.

Pros

  • Cruelty-free and vegan
  • Nourishing base ingredient
  • Gluten-free
  • Blends easily
  • Can be used both wet and dry
  • Suitable for all skin types

Cons

  • It may not be smudge-resistant

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9. Jill Kirsh Color Mineral Eyeshadow – Amethyst

Made with all-natural minerals that are light-diffusing, the Jill Kirsh Color range with 34 shades is one of the best organic eyeshadows out there to help you enhance your eyes! Minerals like zinc oxide and phenoxyethanol present in these powders encourage healing and boast antiseptic properties that care for your eyes. With the gentle scent of lavender, you can also avail some aromatherapeutic benefits. Use the purple shade Amethyst to spice things up for a night of clubbing, or blend it with a neutral shade to create a natural everyday eyeshadow.

Pros

  • Cruelty-free
  • No parabens
  • Has aromatherapeutic benefits
  • Made with organic minerals
  • Contains healing and antiseptic properties

Cons

  • May not be as pigmented as expected

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10. Jane Iredale Smooth Affair For Eyes – Canvas

The versatile cream-to-powder formula in Jane Iredale’s natural makeup eyeshadow can be used as a solo color or as an all-natural eyeshadow primer. With the help of coco-glycerides and mineral powders, these blendable shades are rich and glide easily. The best thing is that you only need a little powder to create an elaborate look, so this is a fantastic option if you like to keep your makeup minimalist. Canvas is a deep rose gold with a sheer finish that’ll make your eyes look captivating yet soft. It’s a color perfect for a first date in the summer nights. You can exercise your creativity and create a unique look so all eyes will be on you!

Pros

  • Creamy formula
  • Long-lasting
  • Blending is easy
  • Doubles as a primer
  • Crease-resistant
  • Doesn’t smudge

Cons

  • Slightly expensive

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11. 100% Pure Fruit Pigmented Eyeshadow – Flax Seed

Staying true to its name, the natural eyeshadow brand 100% Pure uses nourishing fruits with antioxidant-rich benefits like papaya, pomegranate, tomato, raspberry, blackberry, blueberry, acai, and avocado. Other natural ingredients like rosehip oil, vitamins C and E, and cocoa butter moisturize the skin, while wine, black tea, and coffee offer anti-aging benefits, with mica sealing the deal with a natural shimmer. For that long-wear look, apricot and peach contribute to the natural pigment. And if you thought the superstar ingredient list ended, you’re mistaken! There’s a blend of rice starch, which helps soften and heal inflamed skin, and resveratrol that delays signs of aging for a youthful glow. Choose the shade Flax Seed for a soft and neutral look with a matte nude finish for daily casual looks.

Pros

  • Anti-aging ingredients
  • Cruelty-free and vegan
  • Available in 7 shades
  • Gluten-free
  • Doesn’t contain chemical synthetic dyes
  • Contains natural fruit pigments
  • Medium-to-full buildable pressed powders

Cons

  • The shades may not be buildable

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12. TIGI Professional Cosmetics High-Density Single Eyeshadow – True Natural

Redefining your eyes has never been easier with the TIGI Professional Cosmetics High-Density range. True Natural is a soft pink-nude shade, which will make your eyes look dainty and we think this will be your go-to power nude for an everyday look. Your eyes are your canvas, so use these 7 shades on their own or mix and match them to complement each other. With ultra-rich pigments that have an impressive staying power, you’re going to love how these shades also double as an eye primer. You can count on TIGI’s eyeshadows to carry you through a full day of work events or an exciting night at the beach fair as they effortlessly wear from day to night.

Pros

  • Glides smoothly
  • Long-lasting wear
  • Crease-proof
  • Can be used as a base color
  • Matte and shimmer finishes

Cons

  • Might not be suitable for oily skin types

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13. Han Skin Care Cosmetics 100% Natural EyeShadow- Charming

One of the best natural eyeshadows on the market, this one by Han Skin Care Cosmetics uses rice powder as the base. With antioxidant ingredients like vitamins, fruit, and plant pigments that nourish your skin, this formula will leave your eyelids glistening. Rice powder, acai oil, vitamins C and E, shea butter, quinoa, along with extracts of pomegranate, sea kelp, grapeseed, blueberry, cranberry, and black and green teas will transform your skin to be revitalized. The infusion of argan oil also helps moisturize the skin, so the colors look beautiful on your eyes. Do you want a nutrient-dense formula that also delivers a richly pigmented color? Get the shade Charming in this range for a radiant beige equipped with a shimmer finish that you can use to highlight the corners of your eyes or as a base for another color.

Pros

  • Contains skin-nourishing ingredients
  • All-natural rice powder base
  • Vegan and vegetarian
  • Cruelty-free
  • No synthetic fragrance
  • Free of talc, phthalates, parabens, and artificial color
  • Pigmented colors

Cons

  • May not offer long-lasting wear

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Now that we’ve looked at some of the best organic eyeshadows, allow us to walk you through what you should look out for when selecting the right natural eyeshadow.

How To Choose The Best Natural Eyeshadow

  • Ingredients

For a moisturizing and hydrating boost, keep an eye out for nourishing ingredients like shea butter, aloe, coconut, and olive oils as they make the skin super soft. Jojoba, ceramides, collagen, and rosehip oil are your best bet to bless your skin with anti-aging benefits. If you’re worried about your sensitive skin, oatmeal, honey, and chamomile will protect your skin barrier. To shield the delicate eye area, keep in mind to avoid artificial fragrances, talc, artificial and synthetic dyes.

  • Finish

Eyeshadows can have a matte finish that are richly pigmented and don’t have any glitter, so they’re perfect for a natural, everyday look. If you’ve got mature skin, this is a great option as the powder won’t settle into and accentuate fine lines and creases. If you just can’t do without some glitter, shimmer is the way to go as they provide a subtle sheen that is ideal for nighttime to give you a soft look. And their sheer coverage is natural, without settling into creases. A mix of matte and shimmer finishes will give you a satin finish that has the right amount of shimmer balanced by the matte. They’re a dream to blend and look great on all skin types. For wild nights and when you want to make a little bit of a statement, metallic finishes are ideal. Their shiny finish looks almost like the metals gold, silver, copper, foil or bronze and it’s best to avoid this finish on mature skin.

  • Texture

Matte-textured eyeshadows work wonders to create the illusion of reshaping and redefining the eyes as they are highly pigmented, yet they can sometimes be a little difficult to blend for the same reason. Satin textures combine matte and shimmer textures for all those beauties out there that don’t want to overdo the shine. The combination of the two textures makes them easier to blend and suitable for all skin types. If you love the sparkle and the shine, shimmery eyeshadows will help you achieve eyes that light up the whole room. Ideal for mature skin, they offer a subtle sparkle and you can also layer them with darker textured eyeshadows for a dramatic look. For an impressive staying power, cream textured eyeshadows are your best friend. With a creamy consistency, they glide on easily and are a dream to blend. Oily-skinned beauties would do well to stay away from these as they might disappear on oily lids. However, you can get them to work with a little primer before and some translucent powder after the eyeshadow.

  • Eye color

The right eyeshadow shade for your eye color can bring out the depth in your eyes and add some character. If you’ve got blue eyes, opt for a sparkly grey or a rich brown for a daily look. To add a flair or drama, the ever-so-classic smokey eye will definitely make your eyes stand out. Since brown eyes look great with any color, don’t be afraid to try blues, greens, bronzes, and adding some gold or silver glitter will only take brown eyes to the next level. Neutral shades like pinks, taupes, coppers will complement green or hazel eyes beautifully. If you’re looking to make more of a statement, darker shades like purples and reds can create an amazing contrast. And to make black eyes pop, you can opt for bold colors like golds, silvers, and bronzes as they create some variety. Neutral colors like nudes and pinks are perfect for an everyday look for people with balck eyes.

Natural eyeshadows have benefits that go beyond aesthetics. You can find out what advantages using natural eyeshadow may have.

Benefits Of Using Natural Eyeshadow

  • Moisturizes skin
  • Has anti-aging properties to help the skin around the eyes
  • Better for the environment as it contains biodegradable ingredients
  • The minerals present in organic eyeshadows help protect the skin from the sun
  • The fragrance these powders contain is often natural and minimal. Some of them may even have aromatherapeutic benefits.

So that was our list of the 13 best natural eyeshadows that are bound to make your eyes sparkle no matter what. You can gently swipe the color with your finger and dab it onto the eyelids to elevate your entire look with a bit of color. You can choose matte or shimmery finishes in a wide range of shades to help define your eye makeup. When the matte looks can get a little dull, glittery eyeshadow will come to your rescue to help spice things up! One of our favorite features is how many of these pans hold a single shade, so now you can enhance your eyes on the go wherever you are! Oh wait, the best thing might be that these eyeshadows are all-natural and organic, so no more fearing what you’re putting on your eyelids!

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Sneha Manandhar holds a Master’s degree in English from the University of Pune. She has previously worked with media and publication houses in varied capacities as a lifestyle writer, an editor, a copywriter, and a translator. She reviews beauty, skin care, and wellness products from specialized curated lists. She believes that SEO-driven content is the present and the future and keeps herself busy by dabbling in SEO-related tools and honing her editing skills.