The 13 Best Makeup Products For Older Women – 2022

Tips, tricks, and guides to using makeup products on mature skin for a flawless look.

By Esha Saxena
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Makeup gets trickier on mature skin. But, the correct makeup techniques can make or break a look. The best makeup tips for mature skin can enhance your natural features to look your best. With advanced age, skin concerns like wrinkles, age spots, blemishes, etc., appear on the facial skin. To navigate these signs and get a good makeup look, you must follow some cardinal makeup rules that professionals follow. In this article, we have listed some insider makeup tips and tricks for women who want to feel great in makeup while embracing their aging process. So, keep reading to learn more.

Top Picks
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Best Lightweight Primer: NARS Smooth & Protect Primer Broad Spectrum SPF 50
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Best Long-Lasting Foundation: Estee Lauder Double Wear Stay-In-Place Makeup
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Best For Smoothing Fine Lines: Yves Saint Laurent Touche Eclat Radiant Touch Concealer
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Best For Long-Lasting Blush : M.A.C Cremeblend Blush
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Best Pencil Lip Liner: Jane Iredale Lip Pencil
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Best Moisturizing Lipstick: Clinique Long Last Lipstick
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Best For All Skin Tones: Bite Beauty Multistick
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Best Smudge-Proof: Anastasia Beverly Hills Brow Wiz
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Best For Voluminous Curls: Brilliant Beauty Eyelash Curler
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Best Value For Money: Diorshow Iconic Overcurl Mascara
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15 Best Makeup Tips For Mature Skin

Here’s our compilation of the best makeup tips that you need to keep in mind the next time you’re doing your makeup. We guarantee that you will see a huge change!

1. It’s All In The Prep

Prepping your face is a must if you want your makeup to look flawless and last all day long. Use a hydrating moisturizer and a primer to go with it. A primer will even out your skin tone and reduce the appearance of large pores, fine lines, and wrinkles.

Best Lightweight Primer: NARS Smooth & Protect Primer Broad Spectrum SPF 50

NARS Smooth & Protect Primer Broad Spectrum SPF 50 Courtesy of NARS

Ladies, no matter what your age is, everyone needs sun protection. This primer is a must-try because it doubles as a sunscreen. Its lightweight formula creates the perfect canvas for the rest of your makeup, while your skin is protected from harmful UVA and UVB rays. It also makes your makeup last longer and brightens up your complexion in an instant. Know more about this product in this video.

Pros

  • Does not feel heavy
  • Matte finish
  • Oil-free
  • Leaves no residue
  • Offers UV protection
  • Suitable for oily skin
  • Paraben-free
  • Alcohol-free
  • No artificial fragrance
  • Dermatologist tested
  • Non-comedogenic

Cons

  • Expensive

2. Use A Foundation That’s Lightweight

Using the right foundation or BB cream makes a world of a difference. A lightweight formula will help your base look more natural and radiant (and nobody wants to end up with a cakey finish). Apply your foundation with a damp Beauty Blender or brush, and blend it in really well to achieve the right amount of coverage.

Best Long-Lasting Foundation: Estee Lauder Double Wear Stay-In-Place Makeup

This long-wearing formula is ideal for all skin types (and is available in 50 different shades!). It is extremely easy to apply and blend and leaves you with a natural “second skin” finish. When it comes to aging skin, it is best to opt for products that won’t leave you with a powdery finish – and this is perfect! You’ll be left with a subtle, satin finish that stays on all day long. Apply this using a dense brush for gorgeous coverage. Learn more about this product in this video.

Pros

  • Ideal for all-day wear
  • Oil-free formula
  • Fragrance-free
  • Buildable coverage
  • Satin finish
  • Does not clog pores
  • Heat-resistant
  • Humidity-resistant
  • Smudge-free
  • Transfer-free
  • Does not stain clothes

Cons

None

3. Befriend A Concealer

If you have problem areas like dark circles, age spots, and redness, all you need is a bit of concealer to get them sorted. Remember, always use your concealer after you’ve applied your foundation. That way, you won’t need much coverage. Find a shade that exactly matches your foundation for best results.

Best For Smoothing Fine Lines: Yves Saint Laurent Touche Eclat Radiant Touch Concealer

This concealer pen from Yves Saint Laurent is a must-try if you want to fake a good eight hours of sleep with just a click. Its formula is amazing, especially when it comes to brightening up your complexion, smoothing fine lines and wrinkles, and covering up minor imperfections. You’ll be left with your skin, but only better. Also, you won’t have to be worried about it creasing or looking cakey. Give this a shot for a natural and luminous finish. This video will provide you with added insights about the product.

Pros

  • Lightweight formula
  • Offers a radiant glow
  • Blends easily
  • Suitable for every skin type
  • Paraben-free

Cons

  • Faulty applicator

4. Add A Flush Of Color To Your Cheeks

A dab of cream blush that will leave you with a subtle hint of color is perfect for older skin. You need to take into account the shape of your face and apply the color at the height of the apples of your cheeks. Blend this upwards along your cheekbones to define and instantly lift your features. You’ll be surprised by how well this trick works to not only add radiance to your face but also to make it look livelier and youthful.

Best For Long-Lasting Blush : M.A.C Cremeblend Blush

This cream blush from M.A.C has a beautiful texture. It is super easy to apply and blend and stays put all day long. You can also choose a color of your choice from its wide shade range. The intensity of the color is buildable, so you can start out sheer, building up as you go. You need to try this if you want to achieve a natural flush of color that really lasts.

Pros

  • Lightweight
  • Creamy formula
  • Satin finish
  • Buildable
  • Blends easily
  • Medium coverage

Cons

None

5. Define Your Pout

One of the most notable areas where you develop fine lines is around the mouth. If you want to prevent your lip color from feathering and bleeding into these lines, all you need is dab a small amount of concealer around your lips and use a pencil lip liner to define them. This simple trick will add fullness to your mouth. Choose a color that matches your natural lip color for best results.

Best Pencil Lip Liner: Jane Iredale Lip Pencil

You need to try this lip liner from Jane Iredale if you want a mineral pigment-based formula that’s soft and won’t tug at your delicate lips. It is available in 11 shades, and we recommend trying colors like peach, pink, rose, and spice. It blends beautifully and makes for the perfect base for your lip gloss or lipstick.

Pros

  • Mineral pigment-based formula
  • Moisturizes the lips
  • Skin-loving ingredients
  • Does not tug
  • Blends easily

Cons

  • Does not glide smoothly

6. Choose Lighter Lipstick Colors

It is a good idea to stick to moisturizing lipsticks or glosses that won’t bleed or feather into the lines around your lips. Choose lighter colors because they tend to make your lips look fuller and poutier than darker shades. If you have thin lips, you don’t want to make them look thinner with dark lip color. If you like a pop of vibrant color, don’t be afraid to experiment.

Best Moisturizing Lipstick: Clinique Long Last Lipstick

This lipstick from Clinique is perfect for mature lips. Its long-wearing formula moisturizes your lips and won’t stain, feather or dry them out. It will also leave you with a “just-applied” look for hours. The formula is allergy tested and 100% fragrance- and paraben-free, so it won’t irritate even the most sensitive lips. With 21 shades to choose from, this is one lipstick you definitely need to try.

Pros

  • Long-wearing formula
  • Does not stain
  • Non-drying
  • Fragrance-free
  • Paraben-free
  • Allergy-tested
  • Suitable for sensitive lips

Cons

None

7. Ditch Sparkly Eyeshadows

When it comes to aging skin, the skin on the eyelids can become loose and also descend over them. There are many ways you can combat this concern. Your eyeshadow can play a crucial role in the appearance of your eyes. Steer clear of very dark shades and overly glittery eyeshadows as these tend to recede things. Instead, use lighter colors without a lot of shimmers to bring your eyes forward.

Best For All Skin Tones: Bite Beauty Multistick

This blendable multi-stick applies like a cream and can be used for your eyes, lips, and cheeks. The range features universal shades that complement all skin tones, and they are formulated in a way that they can be used anywhere on your face. If you want a long-lasting, weightless color, try a few shades from this range. You will not be disappointed.

Pros

  • Long-lasting formula
  • Lightweight
  • Easily blendable
  • Soft-focus finish
  • Non-drying

Cons

None

8. Fix Your Brows

As you age, your eyebrows tend to become thin and sparse and also lose their shape. Grooming your brows will help you bring your whole look together. You only need to add some color and brush them up to add definition, texture, and depth to your brows. It’s easier than it sounds!

Best Smudge-Proof: Anastasia Beverly Hills Brow Wiz

This retractable brow pencil is perfect to fill in any sparse areas on your brows. It will help you create precise, hair-like strokes and comes with a custom spoolie to help blend the product out for a flawless finish. It is also long-wearing and smudge-proof and available in 10 shades. You can also add a transparent brow gel over this to keep them in place.

Pros

  • Long-wearing formula
  • Glides effortlessly
  • Natural-looking finish
  • Rich color-payoff
  • Vegan
  • Cruelty-free
  • User-friendly packaging

Cons

None

9. Always Curl Your Lashes

Love your eyelash curler, ladies! Curling your lashes makes you look a lot younger. It’s important to always curl your eyelashes before you apply mascara or else you risk breaking off your lash hairs and ruining your curler with mascara gunk.

Best For Voluminous Curls: Brilliant Beauty Eyelash Curler

This eyelash curler from Brilliant Beauty will help create the most voluminous curls. It does not cause any tugging, pulling, or broken lashes, so don’t be afraid to try!

Pros

  • Durable
  • Long-lasting effect
  • Comfortable grip
  • Easy to use
  • Does not tug, pinch, or pull

Cons

  • Not suitable for sensitive eyes or skin

10. Wear Black Mascara

Wearing black mascara that’s designed to create thicker, darker lashes will help define your eyes and leave you looking bright-eyed and youthful. Choose a product that’s designed for your needs – be it curling, volumizing, or lengthening – and apply it once you finish curling your lashes.

Best Value For Money: Diorshow Iconic Overcurl Mascara

Dior’s Iconic Overcurl mascara is a must-try for thinning, sparse lashes. Two coats of this will instantly amp up your lashes, leaving you with a whole lot of volume and length. It is a high-end product, so it’s a tad bit pricey but worth every penny!

Pros

  • Contains premium-quality ingredients
  • Long-lasting
  • Volumizing effect
  • User-friendly brush
  • Suitable for casual wear

Cons

  • Expensive

11. Yes To Eye Pencils (No To Liquid Liners)

Instead of a liquid eyeliner that may look too heavy on you, opt for a pencil eyeliner in a soft brown or taupe shade. Use it to subtly define your upper lash line and tight line your lashes. It’s a good idea to leave your lower lash and waterline alone because defining them can make your eyes look smaller and tired.

What We Recommend: Urban Decay 24/7 Glide-On Eye Pencil

This creamy eyeliner pencil is all that you need. It glides on smoothly without tugging or pulling at your skin. It is easy to use and will last all day long without smudging. Also, we can’t get over its creamy texture. It is available in around 40 shades.

Pros

  • Long-lasting
  • Creamy formula
  • Matte finish
  • Hydrating ingredients
  • Blendable coverage
  • Glides on smoothly
  • Does not tug or pull
  • Cruelty-free

Cons

  • Faulty sharpener

12. Highlight Your Cheekbones

Pronounced cheekbones will lift your face and draw attention to your eyes. Make sure you are light-handed while highlighting this area as you don’t want to look overdone during the day. Just a subtle glow looks truly flattering and can be done on a daily basis within a few seconds.

What We Recommend: RMS Beauty Magic Luminizer

If you want a natural, lit-from-within kind of glow, this luminizer from RMS Beauty is perfect. This is one of the best cream highlighters and adds a healthy sheen to your face. Although its packaging is simple, and it comes without a mirror, its formula is what makes it a cult-favorite.

Pros

  • Lightweight
  • Creamy formula
  • Natural-looking finish
  • Non-greasy
  • Non-sticky
  • Suitable for evening wear
  • Non-GMO
  • Soy-free
  • Gluten-free
  • Cruelty-free

Cons

  • Expensive

13. Coconut Oil For ‘Makeup Remover’

How you finally take off your makeup at the end of the day is essential to your skin’s overall health. Coconut oil works as a wonderful makeup remover as it melts even the most stubborn makeup away. Also, it is good for your skin and acts as a natural moisturizer. Apply it directly on your face as an oil cleanser, let it sit for a bit or gently wipe it off with a wet wipe. Then, wash your face with water and your regular cleanser. Thank us later for your glowing, beautiful skin!

14. Remember, Less Is More

Ladies, less is indeed more because nobody likes a plastered face. Use your makeup to highlight your best features and not to hide underneath its layers. As your skin matures, you need to be careful with your application technique because one wrong step can make you look older than you actually are (because makeup sometimes tends to accentuate wrinkles and fine lines). So, keep it simple!

15. Confidence Is Key

A dose of confidence is all we really need to let ourselves genuinely shine! Even if you’ve only just started out wearing makeup, wear it boldly and with confidence. Remember, you’re gorgeous either way, so why not flaunt it?

David Bowie once said, “Aging is an extraordinary process where you become the person you always should have been.” We couldn’t agree more! Don’t forget to embrace the process.

Makeup enhances the overall appearance. But it can be quite a task to create a flawless finish on aging skin. Such skin types require special attention and special makeup products crafted for them. So it would be great to invest in makeup products that can camouflage the fine lines, wrinkles, blemishes, and other imperfections. And the products listed above prep your skin, add a base to your makeup, conceal the imperfections, define your features, and add a youthful glow to your face. However, focus on investing in the products that offer long-lasting results. And restrain from buying products that are not smudge-resistant.

Why Trust StyleCraze?

The author, Esha Saxena, is a makeup enthusiast who knows the latest tips and tricks of the trade. She recognizes that as your skin ages, makeup techniques can make or break your look. She conducted a thorough investigation and compiled this list of makeup tips for older women that enhance your natural looks and make you love and embrace yourself!

Frequently Asked Questions

How do you apply makeup to mature skin?

Use makeup products that have anti-aging benefits. Start with a hydrating primer that covers fine lines and wrinkles and evens the skin texture. Next, apply a full coverage foundation and use a concealer to cover blemishes and spots. Avoid using glitters or shimmery products that can highlight fine lines on mature skin.

What kind of makeup should a senior woman wear?

Senior women may opt for a lightweight liquid foundation with full coverage and a dewy finish. This ensures that the wrinkles and fine lines are covered and the skin looks naturally radiant. Apply a cream eyeshadow for seamless application and do not extend beyond the end of the eye to prevent accentuating the jowls.

How do you make your foundation look good on older skin?

Tips and tricks to get a flawless foundation look on mature skin:
•  Start with a hydrating moisturizer and an anti-aging primer to prep the skin for a flawless base.
•  Next, choose a liquid or cream foundation in satin or dewy finish to get a radiant glow.
•  Apply a little amount of the foundation with the help of a brush.
•  Blend it well to get the best coverage.
•  Opt for buildable formulas and layer on the foundations instead of using a thick formula.
Pro tip: Begin with a quick 5 min face massage using your fingertips, gua sha, or a jade roller. This improves the circulation and vibrancy of the skin.

Should a mature woman wear mascara on her bottom lashes?

No, mascara on the lower lashes makes your eyes droopy and tired.

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Esha Saxena is a writer and journalist and holds a master’s degree in media and mass communication. She firmly believes... more

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