10 Best Maui Shampoos You Should Try In 2023

Safe, paraben-free, vegan, and affordable shampoos to define your signature curls.

Reviewed by Yvey Valcin, Hairstylist
Written by Kirtana Divakar
Edited by Shiboli Chakraborti, Certified Skin Care Coach
Fact-checked by Swathi E, Certified Skin Care Coach  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

Your curls are as unique as you are, and you need a shampoo that understands just that. Why not try the best Maui shampoos that have a broad range of hair cair solutions for all types of hair texture including curls, waves, coils, spirals, tendrils, and more! Aloe vera is the primary ingredient in these shampoos to ensure your treasured curls stay soft and hydrated. Another bonus is that these formulas are also devoid of any harmful stuff like parabens, sulfates, or dyes and infused with exotic ingredients inspired by tropical islands like Maui itself! Yvey Valcin, a hair stylist says, “Having a good moisturizing shampoo for curly hair is a great start but knowing that curly hair is one of thirstiest types out there, we want to make sure, there a good moisturizing conditioner to follow as well. You can’t ever over-moisturize curly hair, it sucks in everything, that’s why it is critical to know the right products for your curls. “Know your curls like you know your best friend”.

Maui has a solution for all your hair woes, regardless of what hair care problem plagues them! Saving you countless hours of experimentation, we’ve curated a list of the top shampoos from this brand after going through several reviews online. Just browse through our list, and we’re sure in no time you’ll find one that is the perfect match for you! Dryness, split ends, or even brittle hair – these shampoos can be trusted for your tender curls and can be soon revived from damage.

Top Picks

10 Best Maui Shampoos You Should Try In 2023

1. Best Chemical-Free: Maui Moisture Heal And Hydrate + Shea Butter Shampoo

Maui Moisture Heal & Hydrate + Shea Butter Shampoo to Repair & Deeply Moisturize Tight Curly Hair with Coconut & Macademia Oils, Vegan, Silicone, Paraben & Sulfate-Free, 13 fl oz Image: Maui Moisture

Would you believe us if we told you that you could transform your dry and damaged hair into luscious and soft locks? With this Maui moisture shampoo that provides intense hydration and healing, you’ll just have to. Along with the main active ingredient, aloe vera, it also has the benefits of shea butter, which provides intense moisture to your curls that lack it. Macadamia oil in the product heals damaged hair cuticles, while coconut extracts hydrate and nourishes your curls. Best suited for tight curls, it also provides them with definition and a healthy glow. It is free from sulfates, parabens, dyes, and artificial colors, making it gentle enough for everyday use and safe for color-treated hair. Watch this reviewer’s experience in the video for a thorough understanding of the shampoo and its features.

Hair Type: Dry, Damaged, Curly | Product Dimensions: 8 x 10 x 8 inches | Weight: 13 Ounces


  • Sulfate-free, silicone-free, and paraben-free
  • Free from mineral oils
  • Contains no synthetic dyes
  • No artificial colors or dyes
  • Vegan
  • Ideal for daily use
  • Safe for color-treated hair


  • Contains added fragrance

protip_icon Fun Fact
Follow up with a hydrating Maui mousse to add volume to your hair.

Why We Think It's Worth Buying

It has received 381 reviews on Amazon and is a popular choice among shoppers.

2. Best Moisturizing: Maui Moisture Curl Quench + Coconut Oil Shampoo

Maui Moisture Curl Quench + Coconut Oil Shampoo Image: Maui Moisture

Quench your moisture-thirsty curls with this Maui moisture shampoo. With the goodness of rich coconut oil and creamy papaya butter, it instantly enhances your hair texture and transforms your lifeless curls into bouncy, tangle-free locks. The plumeria extract ensures that hair is left feeling smooth and soft. Suitable for other types of curls, including waves and coils, it amps up shine and gloss. Are you having trouble with frizz? This anti-frizz curl shampoo by Maui takes care of that too. Free from harmful chemicals, it works great for curls that soak up moisture due to their highly porous shaft.

Hair Type: Thick, Curly, Color Treated, Frizzy | Product Dimensions: 8 x 10 x 8 inches | Weight: 0.01 Ounces


  • Provides moisture
  • Reduces tangles and frizz
  • Can be used to define curls
  • No harmful chemicals
  • Suitable for coarse waves and coils
  • Suitable for high porosity hair
  • Safe for colored hair
  • Vegan


  • Some may find the scent of coconut overpowering.

Why We Think It's Worth Buying

With over 401 Amazon acclaimed reviews, this product is sure to find a place in everyone’s shopping bag.

3. Best For Color-Treated Hair: Maui Moisture Smooth And Repair + Vanilla Bean Shampoo


Escape the troubles of your tresses and transport yourself to hair care magic with this smooth and repair shampoo. This luxurious formula contains vanilla bean and creamy cocoa butter that ensure that your curls are left feeling soft and smooth. It also includes the best-kept secret for frizz-free hair – Kukui nuts. It is an ancient Hawaiian super-ingredient that reduces frizz even in humid conditions! Ideal for thick, coarse, curly, and natural hair, just a little bit of this shampoo goes a long way in transforming unhealthy hair into gorgeously tamed locks. This Maui shampoo for color-treated hair maintains hues without stripping it away. This Youtube video will help you understand the effects of the shampoo.

Hair Type: thick , coarse , curly and natural hair | Product Dimensions: 8 x 10 x 8 inches | Weight: 12.96 Ounces


  • Smoothens and repair curls
  • Helps reduce frizz
  • Suitable for thick, coarse, curly, and natural hair
  • Sulfate-free, silicone-free, and paraben-free
  • Safe for color-treated hair
  • Vegan


  • It may leave a residue.

protip_icon Pro Tip
Apply a hair mask once every two weeks to achieve smooth, shiny, and bouncy hair.

Maui Moisture Heal And Hydrate + Shea Butter Shampoo
Best Chemical-Free
Maui Moisture Curl Quench + Coconut Oil Shampoo
Best Moisturizing
Maui Moisture Smooth And Repair + Vanilla Bean Shampoo
Best For Color-Treated Hair
Hair Type Dry, Damaged, Curly Thick, Curly, Color Treated, Frizzy thick , coarse , curly and natural hair
Dimensions 8 x 10 x 8 inches 8 x 10 x 8 inches 8 x 10 x 8 inches
Weight 13 Ounces 0.01 Ounces 12.96 Ounces

4. Best For Dry Hair: Maui Moisture Thicken And Restore + Bamboo Fibers Strengthening Shampoo


Truly a miracle in a bottle, this shampoo helps restore the long-lost vibrancy and thickness of curls. It is infused with bamboo fibers and helps curls regain its strength and volume. Other lush ingredients like castor oil smoothen hair, and neem oil abundant in antioxidants help nourish it from root to tip. Fortify your hair, leaving it healthier, thicker, and luxuriously smooth. If you have curly, weak, and brittle hair, this Maui volume shampoo is perfect for you. 

Hair Type: Curly | Product Dimensions ‏ : ‎ 8 x 10 x 8 inches | Weight: 0.01 Ounces


  • Strengthens and thickens hair
  • Revives brittle and dry hair
  • Sulfate-free, silicone-free, and paraben-free
  • Safe for color-treated hair
  • Vegan


  • It may not eliminate frizz.

Why We Think It's Worth Buying

It has received over 5,927 rave reviews on Amazon, proving it is a mass favorite.

5. Best For Hair Thickening: Maui Moisture Nourish And Moisture + Coconut Milk Shampoo


Can’t seem to beat dry, dull hair? Well, fret no more. Here to save you, this Maui shampoo for dry hair is made better with rich coconut milk for healthy and beautiful hair. The creamy coconut milk in this enriching formula provides moisture while boosting hair follicles and promoting hair growth. Other ingredients like guava oil and mango butter calm an itchy scalp, detangles, and softens dry hair. And if you’re afraid of a heavy build-up, don’t worry because it won’t weigh your hair down. Appropriate for wavy to tight curls, this natural product needs to be added to your hair care routine. Here’s a personal review video to help you get a better understanding of the shampoo. 

Hair Type: Dry | Product Dimensions: 8 x 10 x 8 inches | Weight: 14.72 Ounces


  • Fortifies dry hair by providing moisture
  • Boots hair growth
  • Lightweight with no build-up
  • Detangles and softens curls
  • Ideal for wavy to tight curls
  • Safe for color-treated hair
  • Vegan


  • Some may find the consistency runny.

protip_icon Pro Tip
Apply Maui Shampoo on wet hair and follow up with Maui conditioner for the best results.

6. Best For Hair Growth: Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo


Pretty in pink, this Maui shampoo is more than just a beautifully packaged bottle. It is a cocktail of vitamins and minerals that includes antioxidant-rich passion fruit, supporting healthy hair. Enriched with hibiscus water and juicy watermelon, it provides hydration and moisture to your hair. This Maui lightweight shampoo leaves no heavy residue behind, and we promise you can’t stop yourself from running through your soft, luscious curls all day. Suitable for all hair types, it will transport you to a blissful paradise with its refreshing tropical scent.

Hair Type: All | Product Dimensions: 5 x 5.5 x 8 inches | Weight: 15.2 Ounces


  • Lightweight formula
  • Hydrates hair and leaves curls soft and silky
  • Suitable for all hair types
  • Refreshing tropical scent
  • Vegan


  • May not be suitable for dry hair

7. Best For All Hair Types: Maui Moisture Strength And Anti-Breakage + Moisturizing Agave Shampoo


If you’re looking for an escape from the dreaded cycle of coloring your hair and dealing with damage, you must try this Maui shampoo for color-treated hair. Derived from the nectar from the Agave flower, it provides deep conditioning to damaged, unhealthy hair and revives the vibrancy of your colored or bleached hair. It is also infused with hibiscus oil and pineapple extract, increasing elasticity, detangling curls, and providing anti-breakage benefits. Best-suited for coarse hair with tight to wavy curls, we recommend that you don’t let this one pass. This video will give you a better insight into the qualities of the shampoo.

Hair Type: Coarse | Product Dimensions: 8 x 10 x 8 inches | Weight: 1 Pounds


  • Enriched with Agave flower extract
  • Strengthens, increases elasticity, and detangles hair
  • Suitable for coarse hair
  • Suitable for tight to wavy curls
  • Vegan


  • May not be suitable for fine hair

8. Best For Coarse Hair: Maui Moisture Shine + Awapuhi Moisturizing Vegan Shampoo

Give dry, dull hair a break and nourish it with is extra moisturizing shampoo. Enriched with the nectar of ginger flowers, Awapuhi is a super ingredient that forties dry hair, locks moisture in, and helps radiate a luxurious glow. The locals of Hawaii lovingly named Awapuhi the ‘Shampoo plant’ as it is known for deep cleansing the hair and scalp with its lightweight formula. It is also blended with Tiare flower extracts and coconut oil to ensure that your hydration-lacking is satisfied. Ship yourself to the tropical islands of the world as you indulge in the exotic aroma of this vegan shampoo.

Hair Type: Dull | Product Dimensions: 2.17 x 2.48 x 7.12 inches | Weight: 15.22 Ounces.


  • Suitable for straight, dry hair
  • Lightweight formula
  • Enriched with Awapuhi to lock moisture
  • Detangles hair and provides shine
  • Exotic aroma


  • May not be suitable for low-porosity hair
  • Not safe for color-treated hair

9. Best Vegan: Maui Moisture Detoxifying + Volcanic Ash Shampoo


The elixir for great looking hair, volcanic ash has been praised for years for its exfoliating and anti-inflammatory properties. This shampoo for oily hair or oily scalp is enriched with the same, and you have to give this one a chance if your hair feels dull and congested. It also contains bergamot oil and ginger extracts, so you have fresh, hydrated hair. This Maui shampoo for dry hair has a lightweight formula, so your hair doesn’t feel weighed down, and it leaves your strands and scalp clean, fresh, and smooth. For best results, reviewers claim to pair it with the Detoxifying + Volcanic Ash conditioner and see the transformation for yourself.

Hair Type: Oily | Product Dimensions: 2.17 x 2.48 x 7.12 inches | Weight: 15.2 Ounces.


  • Infused with volcanic ash for deep cleansing and exfoliating
  • Lightweight formula
  • Leaves hair and scalp clean, moisturized, and refreshed
  • Vegan


  • May not reduce frizz

10. Best For Reducing Breakage: Maui Moisture Fortifying + Hemp Seed Oil Hydrating Vegan Shampoo


We’re all aware of the amazing benefits of hemp seed and what it does to our hair. Nourished with the same, this incredible Maui shampoo for fine hair strengthens and softens your precious locks. No more brittle, dry strands as it is enhanced with creamy cocoa butter that moisturizes your hair and seals hydration into your curls. The passion fruit seed oil helps fortify brittle strands, providing anti-breakage benefits. Suitable for straight, dry hair, it has no harmful chemicals.

Hair Type: Damaged,Straight,Dry,Frizzy | Product Dimensions: 2.17 x 2.48 x 7.06 inches | Weight: 13 Ounces.


  • Fortifies dry and brittle strands
  • Softens and moisturizes curls,
  • Reduces breakage
  • Suitable for straight, dry hair
  • Sulfate-free, silicone-free, and paraben-free
  • Vegan


  • May not suit thick, coarse hair
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

That was it for the top 10 best Maui shampoo reviews for the year 2023. But if you’re still unsure about the perfect one for you and are curious about what’s so great about Maui – continue reading as we answer all these questions and more.

How To Choose The Right Maui Shampoo For Your Hair?

Hair type and concern

If you have identified your hair type and concern, narrowing it down to the right maui shampoo types will be a piece of cake. Maui formulates products by addressing hair types and their problems. Hence, picking the right one shouldn’t take too long. If you have coarse and textured hair, choose Maui products that offer the benefits of shea butter, coconut milk, vanilla bean and other ingredients for ample moisture. If you want to revive your locks and strengthen your hair, choose the Maui Moisture Thicken And Restore Bamboo Fibers strengthening shampoo. The bamboo fibers, along with castor oil and neem oil, promote hair growth and smooth, luscious locks. If you have dull, dry, and brittle hair, we suggest you pick up products that contain hemp seed oil, coconut oil, and Awapuhi. Maui also has products targeted to other specific types and concerns like reviving colored or bleached hair, fortifying damaged hair, for frizzy, thinning, and thick hair, too.

Curl type

As we’ve just read, not all curls are the same and require different ingredients and products. There are certain ingredients like Awapuhi, Tiare flower, and Macadamia oil that are best-suited for tight curls, and they provide moisture and define your luscious curls. We recommend the Maui Moisture Heal and + Shea Butter Shampoo for all you lovely ladies with tight curls. You can opt for products containing ingredients like agave and vanilla bean for wavy hair types. For straight hair, use products that contain guava oil, castor oil, and coconut milk.

Hair porosity

Hair porosity is the ability of your curls to soak and hold moisture. While some individuals have low hair porosity or hair that cannot easily soak in moisture, others have high hair porosity, which means they can effectively soak up all the moisture. Some people have medium hair porosity who juggle between the two ends due to chemical treatments and heat damage. We suggest you go for lightweight formulas like detoxifying + volcanic Ash Maui shampoo or lightweight hydration + hibiscus water shampoo for low porosity hair. For ones with high porosity hair, the best-suited shampoos are heal and hydrate + shea butter, and smooth and repair + vanilla bean. Lastly, for individuals with medium weight hydration or medium porosity hair, you must try the thicken and restore + bamboo fiber, or the color protection + sea minerals maui shampoo and conditioner.

Benefits Of Maui Shampoos

Specific solutions to different types of curly hair

As we have already established, not all types of curly hair are the same. Some are tight, while others are wavy, coiled up, or tendrils. Each type needs its own set of hair care solutions. Maui gives you just that and makes sure some ingredients cater to your type of hair curls. For instance, to define tight curls, the Maui heal, and hydrate + shea butter shampoo is perfect. Whereas for wavy hair, ingredients like agave and vanilla bean are best-suited.

Exotic and natural ingredients

Maui has been praised for years for its use of good-quality, natural ingredients. Inspired by the tropical islands of the world, they have some genuinely noteworthy and exotic ingredients. All their products contain 100% real and raw aloe vera as their key ingredient. They also have other natural and exotic additives such as Tiare flower extract, Kukui nut oil, Awapuhi oil, agave, volcanic ash, and more.

No harmful chemicals

Many hair care products, including the high-end ones, are unapologetic and ruthless in using harsh and harmful chemicals. maui shampoo ingredients list, and it contains no harsh chemicals, including sulfates, parabens, silicones, mineral oils, synthetic dyes, or artificial colors. So, you can trust the Maui brand with your eyes closed.


Maui shampoos are 100% vegan, and that comes with a lot of benefits. Vegan shampoos and ingredients do a great job of cleansing your hair naturally and not weighing hair down. Other shampoos contain animal extracts and hide in ingredients like biotin, keratin, hyaluronic acid, or gelatine. By choosing a vegan shampoo, like Maui, you are not only investing in one that is not tested on animals, but you are also buying one that is safe for sensitive skin and sensitive hair.

 Value for money

With top-notch, vegan ingredients and no harmful chemical ingredients, it’s hard to believe that Maui shampoos are so reasonable, but they are! A competitor to top-end, expensive brands, Maui stands a class apart. Enjoy Maui shampoos for their great formulation and their affordability.

Infographic: Maui Moisture: Trivia And Buying Guide For Its Shampoo

Maui Moisture is a brand that crafts skin-friendly hair care products that are vegan and eco-friendly. They have a wide range of shampoos that are specially formulated for curly, coily, straight, and wavy hair types. This brand is focused on using tropical ingredients that nourish and strengthen the hair while providing a deep cleansing effect. Check out the infographic below to understand more about Maui and its ingredients.

Maui Moisture: Trivia And Buying Guide For Its Shampoo

Illustration: StyleCraze Design Team

Save the high-quality PDF version on your device now.

Download Infographic in PDF version Download Infographic
Download Infographic in PDF version

The Bottom Line

Curly hair needs a lot of love and attention. Without proper care, curly hair becomes dry, frizzy, and dull-looking hair that appears lifeless. Unlike regular shampoos, Maui shampoos offer the best solution to different types of curly hair problems. The Maui Moisture Heal And Hydrate + Shea Butter Shampoo offers deep moisturization to your curly tresses, while the Maui Moisture Curl Quench + Coconut Oil Shampoo adds shine and gloss. For scalp clarification and removal of excess product buildup, the Maui Moisture Detoxifying + Volcanic Ash Shampoo can be the best choice! These shampoos are formulated with natural ingredients and exotic ingredients with no harmful chemicals, making them suitable for sensitive skin. They make your hair look bright and lively whether you have dry or oily hair. In addition, these shampoos strengthen hair strands and soften your precious locks. Some shampoos can prevent hair breakage, detangle the curls, and increase elasticity. The lightweight formulae don’t weigh down your hair strands. Read the reviews well before buying one so that you can ensure to get all the features in the shampoo that you desire.

Why Trust Stylecraze?

The author Kirtana Divakar has a keen interest in hair care. She has done a thorough research and read many reviews to compile the list of the best Maui shampoos. These shampoos are enriched with natural ingredients like aloe vera, making your curls soft. These are also formulated without any harmful chemicals. She says that these shampoos are a must-have in your hair care regime for maintaining healthy, lustrous hair.

Frequently Asked Questions

Are Maui shampoos all-natural?

Yes, Maui shampoos are all-natural.

Do Maui shampoos help with dandruff?

The Maui Moisture Heal and Hydrate + Shea Butter Shampoo is great for relieving an itchy scalp with dandruff.

Are Maui shampoos color-safe?

Some Maui shampoos are color-safe.

Are Maui shampoos good for dry hair?

There are Maui shampoos that help with dry hair. These contain ingredients like hemp seed oil, coconut oil, and Awapuhi.

Do Maui shampoos help with hair loss?

Yes, some Maui shampoos are specially formulated to help combat hair loss and promote hair growth. They are enriched with ingredients such as a rich cocktail of vitamins and minerals, bamboo fibers, and coconut milk that healthify your hair.

Can Maui shampoos be used on straight hair?

Yes, Maui shampoos can be used on straight hair, both naturally and chemically straightened. They contain nourishing ingredients that help maintain the shine and length of your locks without weighing them down or altering the effects of chemical treatment.

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