13 Best Japanese Mascara Reviews Of 2020 Buying Guide

by Sneha Manandhar
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They say that once you start using Japanese makeup products, your loyalties will change as soon as a single swipe of lipstick, a little bit of blush, or a gentle stroke of mascara. Japanese makeup products are loved by millions worldwide for their versatility, effectiveness, and affordability. If you want to give Japanese products a shot, we suggest that you start with a Japanese mascara to see mind-blowing results for yourself.

Finding the right one can be a bit of a challenge, and that is why we’ve rounded up the best mascaras for you. Find the best Japanese mascara that fits your requirement in this comprehensive and helpful list. We’ve also pitched in a useful guide so you can make an informed decision about which mascara to settle on.

Products
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Heroine Make Long And Curl Mascara
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Opera My Lash Mascara
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DHC Double Protection Mascara
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Shiseido Majolica Majorca Lash Expander Edge Meister
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Dejavu Fiberwig Ultra Long And Tiny Sniper Mascara Set
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Canmake Tokyo Gokubuto Mascara
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Eyemania Mineral/Fiber Long & Volume Mascara
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Koji Dolly Wink Volume Mascara
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D-UP Perfect Extension Mascara
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Kiss Me Heroine Volume And Curl Mascara + Speedy Mascara Remover
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Top 13 Best Japanese Mascaras You Can Buy In 2020

1. Heroine Make Long And Curl Mascara

If you want lashes for days, you’ve got to get your hands on this wonder product immediately. This Japanese fiber mascara offers a dynamic lengthening effect as it contains 5 mm long fibers. It features an angled brush, which curls your lashes upwards, and the memory shape polymer holds the curl in place. It also comes with an incredible super guard polymer, making the mascara resistant to sweat, water, oils, and tears. Infused with the nourishing goodness of royal jelly extracts, camellia oil, wild rose fruit extracts, and argan oil, this mascara makes your lashes look fuller and longer, and conditions them.

Pros

  • Waterproof
  • Long-lasting wear
  • Angled brush
  • Glossy finish
  • Smudge-resistant
  • Contains argan oil

Cons

  • It may take a lot of time to wipe off.

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2. Opera My Lash Mascara

Considered to be the best mascara for Asian lashes, this mascara contains nano-sized particles to give your lashes a thicker and fuller appearance without looking clumpy or heavy. It is equipped with a slim brush, making it easy to apply and coat each eyelash carefully, including the lower lashes. A famous Japanese mascara, it contains conditioning ingredients like peach leaf, apple, and rosemary extracts to keep your lashes protected and contain beeswax known for its eyelash thickening qualities.

Pros

  • Easy to remove
  • Slim wand
  • Clump-free
  • Lasts throughout the day
  • Anti-smudge mascara

Cons

  • It contains parabens.

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3. DHC Double Protection Mascara

Perhaps the best mascara for Asian eyes, this one offers root to tip definition like no other. Formulated with advanced Japanese polymer tube technology, it coats each lash, even the tiniest ones, to make them look thicker, longer, and fuller. The slim brush ensures precision strokes that are smudge-free. Once set, it reveals a high-shine glossy finish, making your eyes look brighter. You can cry your eyes out over a rom-com and still expect this mascara to stay put as it is water-resistant.

Pros

  • No flaking
  • Water-resistant
  • Fine-bristled brush
  • Doesn’t smear
  • Easy to wash off with lukewarm water

Cons

  • Some may find it a little clumpy after several coats.

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4. Shiseido Majolica Majorca Lash Expander Edge Meister

If you’ve ever looked for a mascara to make your lashes look incredibly long and lush, we’re certain that you’ve come across the Shiseido Majolica Majorca mascara at least once. A top-rated drugstore mascara, this gem extends your lashes within seconds of application. It boasts of 4 mm liquid lengthening fibers to make your lashes look volumized and macadamia nut oil that protects and strengthens your lashes. The brush features shallow grooves, which lengthen and curl each lash for phenomenal results.

Pros

  • Curved brush
  • Conditions the lashes
  • Contains 4 mm liquid lengthening fibers
  • Volumizing properties
  • Budge-proof
  • Clump-free

Cons

  • It contains sulfate and parabens.
  • It is not waterproof.

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5. Dejavu Fiberwig Ultra Long And Tiny Sniper Mascara Set

This Japanese drugstore mascara set of 2 is perfect for those who like to coat their upper and lower lashes with a generous dose of mascara. Perhaps the best drugstore mascara to hold a curl, it comes with a soft fiber wand that’s curved and tapers towards the top to add significant length to your lashes. These Japanese tubes of mascara contain a smooth yet creamy formula that’s ultra-pigmented and also lends a moisturizing effect to your lashes. Perfect for day or night wear, these mascaras are sweat, tears, oils, and other sebums for a smudge-free experience.

Pros

  • 2-in-1 mascara set
  • Highly-pigmented
  • Long wand with soft fibers
  • Waterproof
  • Easy to remove

Cons

  • It may not offer long-lasting wear.

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6. Canmake Tokyo Gokubuto Mascara

Ever envied women or, for that matter, even men with naturally long lashes? With this buildable mascara, you too can have long and natural-looking lashes every day. You can apply as many layers as you wish to achieve maximum or desired volume and never worry about how clumpy it may look. This film-type mascara comes with a special-wave brush that picks up a liberal amount of product each time you dip it in and offers a long-lasting and curled effect. This waterproof formula is resistant to sweat, tears, oil, and humidity.

Pros

  • Waterproof
  • Long-lasting
  • Non-clumpy
  • Transfer-resistant
  • Suitable for false lashes and extensions
  • Available in brown

Cons

  • One coat of product may not be enough to curl up the lashes.
  • Some may find the formula a little heavy.

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7. Eyemania Mineral/Fiber Long & Volume Mascara

The Japanese try to emulate minimalism in all aspects of life, and it looks like this mascara is treading the same path. This all-white tube of Japanese mascara is the perfect addition to your everyday makeup pouch. The tube has a cinched-in mid-section, which allows a more comfortable grip during application. You will immediately notice the fibers on the wand when you open the mascara, and the creamy formula settles on your lashes instantly. This drugstore volumizing mascara is waterproof and lasts throughout the day.

Pros

  • Waterproof
  • 24-hour wear
  • Transfer-resistant
  • Creamy formula
  • Curls the lashes

Cons

  • It may get clumpy after 2 coats.
  • It may not be easy to wipe off with oil-based removers.

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8. Koji Dolly Wink Volume Mascara

Makeup lovers and enthusiasts tend to collect many products, sometimes for their sheer cuteness of packaging. This waterproof curling mascara comes bottled in a light summer blue tube with a plum-colored cover that reeks of all things adorable. But, what’s inside the jar is what will impress you to no end. Conceptualized by Tsubasa Masuwaka, one of Japan’s top models, this curling and volumizing mascara is perfect for everyday wear, cocktail parties, and even cosplaying. It is formulated with a long fiber blend, and the wand is equipped with a tapered tip design.

Pros

  • Contains seaweed extracts
  • Waterproof mascara
  • Sweat and tears-resistant
  • Lasts throughout the day
  • Glossy finish

Cons

  • It is slightly expensive.
  • Some may find that the wand is not ergonomically designed.

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9. D-UP Perfect Extension Mascara

Falsies add that extra touch of glamor to any form of eye makeup, but it isn’t practical for everyday wear and feels heavy on our lids, doesn’t it. That is why a mascara like this one will be the ideal alternative for long and extended lashes. This Japanese lengthening mascara is equipped with a tapered mini brush that reaches all the inner corners and the tiniest lashes to make them longer, add volume, and curl them upwards. It is infused with 10 kinds of beauty serums, which nourish, condition, and protect your lashes. It’s made of an ultra waterproof formula that lasts all day without smudging or clumping.

Pros

  • Waterproof
  • Richly pigmented
  • Contains 10 kinds of beauty serums
  • 24-hour wear
  • Ultrafine 26 mm brush

Cons

  • It contains parabens.

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10. Kiss Me Heroine Volume And Curl Mascara + Speedy Mascara Remover

Achieve elongated lashes like your favorite Anime characters with a little help from this volumizing and curling mascara. It contains nourishing ingredients like camellia seed oil, royal jelly extracts, rosehip oil, and argan oil, which condition your lashes and keep it healthy. The formula also consists of a shape memory polymer that quickly curls your lashes and holds the curl in place. It repels sweat, tears, and oil for a full-day of smudge-free wear. Additionally, this mascara comes with a mascara remover infused with sweet almond, camellia, japonica seed oils, and ginseng root and royal jelly extracts.

Pros

  • Conditions the lashes
  • Easy to remove
  • Waterproof
  • Long-lasting
  • Transfer-resistant
  • The remover is free of fragrance, coloring, and alcohol.

Cons

  • The mascara remover contains parabens.

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11. Fairydrops Volume And Curl Platinum Mascara

If you’re looking for a mascara that offers dramatic definition like no other, your search can end right here. It is an intensely creamy and pigmented formula that lifts and curls your lashes. The patented 3-sphere bobble brush design is shaped to follow the natural curve of your eyes and provides full coverage, even for those with short and or fine lashes. Enriched with ingredients such as jojoba seed oil and hydrolyzed collagen, it protects your lashes and keeps them healthy. The next time you go for a swim, give this mascara and shot and be amazed at how smudge-free the formula is.

Pros

  • No smudging
  • Contains volume-adding wax
  • Contains polymer that locks the curl in place
  • 5 treatment essences
  • 3-sphere wand design
  • Waterproof

Cons

  • It contains parabens.
  • Some may find it difficult to remove.

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12. K-Palette Volume Curl Mascara

For those of you who have a daily battle with their stubborn lashes that refuse to curl up, this volumizing and curling mascara is the knight in shining armor you’ve been waiting for. The formula contains acrylates polymer that curls lashes instantly in a single stroke. It also contains pullulan, which is the key ingredient that gives your lashes a fuller and thicker appearance. With the goodness of panthenol, hydrolyzed silk, swertia herb, and red algae essence, you can rest assured that your lashes are getting all the care it needs. The wand is equipped with short bristles to reach the inner corners of your eyes and the shorter lashes for full coverage.

Pros

  • Lasts all day
  • Protects the lashes
  • Buildable coverage
  • Volumizing
  • Clump-free
  • Highly-pigmented

Cons

  • It may be hard to remove.

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13. Uzu Mote Mascara

If you’re looking for high-quality mascara made of natural ingredients, you should look at this one. A rich, velvety-smooth formula that offers buildable coverage, this mascara glides like a dream from root to tip of each eyelash. This mascara is equipped with a wavy brush that features 2 types of fibers for a high-impact and gorgeous finish. It contains a lash boosting serum and is completely waterproof. This means that it’s tears, oil, and sweat-resistant. You can wear it to the swimming pool or the gym and never worry about it running down your cheeks or giving you panda eyes.

Pros

  • Waterproof
  • 100% natural ingredients
  • Hypoallergenic
  • Gluten-free
  • Alcohol-free

Cons

  • It is slightly expensive.

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Before you settle on a good Japanese mascara, here are some useful tips that may help you pick one.

How To Choose The Best Japanese Mascara

Things To Look For In A Japanese Mascara

  • Types of mascaras

There are primarily 3 types of Japanese mascaras — curling, volumizing, and extending. If you have short lashes or even long ones that fall flat, choose curling mascara. If you have fine lashes, you should try a volumizing mascara. A lash extending mascara does exactly what the name suggests. It makes short lashes look longer but may not add volume.

  • Types of brushes

If you think that all mascaras come with a similar wand or brush, you are highly mistaken. There are at least 7 different types of brushes made for different and specific purposes. Depending on how you want your eyelashes to appear, choose a thickening, curling, volumizing, or a lengthening brush.

  • Formula

Japanese mascaras are known for their long-lasting qualities, but it is also important to focus on the formulation. Look for a mascara that is waterproof, repels oils and excess sebum, and also contains ingredients that nourish and condition your lashes.

How To Apply A Japanese Mascara

Step 1: Curl your lashes using an eyelash curler.
Step 2: Apply a coat of mascara primer.
Step 3: Twist open the tube of mascara slowly.
Step 4: Wipe excess mascara off the wand into the mouth of the tube.
Step 5: Apply mascara in a zigzag motion from the bottom of the lashes to the top.
Step 6: Wait for the mascara to dry.

How To Remove A Japanese Mascara

You can either use makeup removers or lukewarm water to wipe off the mascara. Soak a cotton ball or pad in a makeup remover solution or lukewarm water and place it over your eyes for a few seconds. Rub the mascara off gently in a circular motion. Wipe any residue off with a dry cotton towel.

It’s true! Something as basic as your eyelashes can make or break your makeup. We’re not saying you should always wear false eyelashes or go all out and get eyelash extensions done. We’re just suggesting that you give Japanese mascaras a try. They are incredibly nourishing, the formulas are the creamiest, and they last throughout the day. But, you won’t know it until you try it, right? Reach out to us in the comments and let us know if you like any Japanese mascara from this list.

Expert’s Answers For Readers’ Questions

Are Japanese mascaras good for your eyelashes?

Some of the best-selling mascaras contain nourishing ingredients for your lashes and are considered good for the health of your eyelashes. This list contains products from good mascara brands.

What are the best Japanese mascaras?

The Heroine Make Long And Curl Mascara is perhaps the most popular Japanese mascara . The Opera My Lash Mascara and DHC Double Protection Mascara are also considered the best-selling Japanese mascaras.

Which Japanese mascaras are waterproof?

The Heroine Make Long And Curl Mascara is an excellent Japanese waterproof mascara. The Uzu Mote Mascara and Eyemania Mineral/Fiber Long & Volume Mascara are also some of the most popular waterproof Japanese mascaras.

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Sneha Manandhar

Sneha Manandhar holds a Master’s degree in English from the University of Pune. She has previously worked with media and publication houses in varied capacities as a lifestyle writer, an editor, a copywriter, and a translator. She reviews beauty, skin care, and wellness products from specialized curated lists. She believes that SEO-driven content is the present and the future and keeps herself busy by dabbling in SEO-related tools and honing her editing skills.
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