13 Best Japanese Mascara Reviews Of 2023 Buying Guide

Be it feathery or fanned-out lashes, get them with only a few coats of these mascaras.

Reviewed by Cha Cha Woska, Certified Makeup Artist
Written by Srijita De, Certified Style & Image Consultant
Edited by Rajeshwari Das
Fact-checked by Srijani Roy Chowdhury, Certified In Makeup Artistry, Certified Style & Image Consultant  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

Japanese makeup products have a cult following of their own for all the right reasons. To know what’s all the rave about, try getting your hands on the best Japanese mascara to start with. Everyone has their own preference when it comes to mascara. While some may like subtle, feathery, and natural-looking lashes, some may prefer bold dramatic fanned-out eyelashes for their statement-making outings. If you need one for everyday errands or for any themed gala parties, Japanese mascaras have different designs and formulations to suit all occasions.

With so many options to choose from, it might seem overwhelming to select one that will offer you exceptional results. To help you get started, we have provided you with a detailed buying guide with the best available options for you to choose from. These options are selected after going through several honest reviews from users online. Check them out now!

Top PicksCheck Price
Best Waterproof Formula:Heroine Make Long And Curl Mascara
Price on Amazon
Best Clump-Free Formula: Opera My Lash Mascara
Price on Amazon
Best Flake-Free Formula:DHC Double Protection Mascara
Price on Amazon
Best Conditioning Formula:Shiseido Majolica Majorca Lash Expander Edge Meister
Price on Amazon
Best Pigmented Formula:Dejavu Fiberwig Ultra Long And Tiny Sniper Mascara Set
Price on Amazon
Best For Natural Finish: Canmake Tokyo Gokubuto Mascara
Price on Amazon
Best Volumizing Mascara: Eyemania Mineral/Fiber Long & Volume Mascara
Price on Amazon
Best For Everyday Wear: Koji Dolly Wink Volume Mascara
Price on Amazon
Best Long-Lasting: D-UP Perfect Extension Mascara
Price on Amazon
Best Transfer-Proof Formula: Kiss Me Heroine Volume And Curl Mascara + Speedy Mascara Remover
Price on Amazon

Top 13 Best Japanese Mascaras You Can Buy In 2023

1. Best Waterproof Formula: Heroine Make Long And Curl Mascara

HEROINE MAKE Long and Curl Mascara Super WP 01 Jet Black (1 Pack) Image: Heroine Make

If you want lashes for days, you’ve got to get your hands on this wonder product immediately. This Japanese fiber mascara offers a dynamic lengthening effect as it contains 5 mm long fibers. It features an angled brush, which curls your lashes upwards, and the memory shape polymer holds the curl in place. It also comes with an incredible super guard polymer, making the mascara resistant to sweat, water, oils, and tears. Infused with the nourishing goodness of royal jelly extracts, camellia oil, wild rose fruit extracts, and argan oil, this mascara makes your lashes look fuller and longer, and conditions them. Go through this video review featuring a tester’s experience along with a detailed description of this popular mascara.

Color: black.


  • Waterproof
  • Long-lasting wear
  • Angled brush
  • Glossy finish
  • Smudge-resistant
  • Contains argan oil


  • It may take a lot of time to wipe off.

protip_icon Pro Tip
For easy removal, put some eye makeup remover onto a cotton pad and gently press it on your eyelashes for about 20 secs. This technique easily dissolves the mascara and prevents the product from entering your eyes.

Why We Think It's Worth Buying

It has gained over 5,480 positive reviews on Amazon, making it an all-time best-seller.

2. Best Clump-Free Formula: Opera My Lash Mascara

Considered to be the best mascara for Asian lashes, this separating mascara contains nano-sized particles to give your lashes a thicker and fuller appearance without looking clumpy or heavy. It is equipped with a slim brush, making it easy to apply and coat each eyelash carefully, including the lower lashes. A famous Japanese mascara, it contains conditioning ingredients like peach leaf, apple, and rosemary extracts to keep your lashes protected and contains beeswax known for its eyelash-thickening qualities. Check out this video for a detailed review of this perfect mascara and understand the reviewer’s experience with it.

Package Dimensions ‏ : ‎ 4.49 x 3.62 x 0.87 inches | Weight : 0.18 Ounces


  • Easy to remove
  • Slim wand
  • Clump-free
  • Lasts throughout the day
  • Anti-smudge mascara


  • It contains parabens.

3. Best Flake-Free Formula: DHC Double Protection Mascara


Perhaps the best mascara for Asian eyes, this one offers root to tip definition like no other. Formulated with advanced Japanese polymer tube technology, it coats each lash, even the tiniest ones, to make them look thicker, longer, and fuller. The slim brush of this perfect mascara ensures precision strokes that are smudge-free. A few coats of this mascara reveal a high-shine glossy finish, making your eyes look brighter. You can cry your eyes out over a rom-com and still expect this mascara to stay put as it is water-resistant. As per reviews online, this is an ideal mascara for defined and fanned-out lashes. Take a look at this video to learn more about the product and to know a tester’s experience of using it.

Color: Black | Product Dimensions: 4.25 x 0.5 x 0.5 inches | Weight: 0.17 Ounces


  • No flaking
  • Water-resistant
  • Fine-bristled brush
  • Doesn’t smear
  • Easy to wash off with lukewarm water


  • Some may find it a little clumpy after several coats.

4. Best Conditioning Formula: Shiseido Majolica Majorca Lash Expander Edge Meister

If you’ve ever looked for a mascara to make your lashes look incredibly long and lush, we’re certain that you’ve come across the Shiseido Majolica Majorca mascaras at least once. A top-rated drugstore mascara, this gem extends your lashes within seconds of application. It boasts of 4 mm liquid lengthening fibers to make your lashes look volumized and macadamia nut oil that protects and strengthens your lashes. This perfect mascara comes with a curved brush that features shallow grooves, which lengthen and curl each lash for phenomenal results.


  • Curved brush
  • Conditions the lashes
  • Contains 4 mm liquid lengthening fibers
  • Volumizing properties
  • Budge-proof
  • Clump-free


  • It contains sulfate and parabens.
  • It is not waterproof.

5. Best Pigmented Formula: Dejavu Fiberwig Ultra Long And Tiny Sniper Mascara Set

Dejavu Fiberwig Ultra Long And Tiny Sniper Mascara Set Image: Dejavu

This Japanese drugstore mascara set of 2 is perfect for those who like to coat their upper and lower lashes with a generous dose of mascara. Perhaps the best drugstore mascara to hold a curl, it comes with a soft fiber wand that’s curved and tapered towards the top to add significant length to your natural lashes. These Japanese tubes of mascara contain a smooth yet creamy formula that’s ultra-pigmented and also lends a moisturizing effect to your lashes. Perfect for day or night wear, this expertly crafted, cult-beauty product absorbs sweat, tears, oils, and sebum for a smudge-free experience.

Package Dimensions ‏ : ‎ 6.65 x 2.99 x 1.54 inches | Weight : 6.24 Ounces


  • 2-in-1 mascara set
  • Highly-pigmented
  • Long wand with soft fibers
  • Waterproof
  • Easy to remove


  • It may not offer long-lasting wear.

protip_icon Pro Tip
If you are using the mascara daily, prep your eyelashes with an eyelash primer. This works as a mascara base and forms a protective layer over your lashes, creating a volumizing effect, and making the mascara last longer.

6. Best For Natural Finish: Canmake Tokyo Gokubuto Mascara

Canmake Tokyo Gokubuto Mascara Image: Canmake

Ever envied women or, for that matter, even men with naturally long lashes? With this buildable mascara, you too can have long and natural-looking lashes every day. You can apply as many layers as you wish to achieve maximum or desired volume and never worry about how clumpy it may look. This film-type mascara comes with a special-wave brush that picks up a liberal amount of product each time you dip it in and offers a long-lasting and curled effect. This waterproof formula is resistant to sweat, tears, oil, and humidity. It is the best Asian lightweight mascara that is suitable for eyelash extensions!

Color: 01 Super Black | Product Dimensions: 0.83 x 5.24 x 2.28 inches | Weight: 0.35 Ounces


  • Waterproof
  • Long-lasting
  • Non-clumpy
  • Transfer-resistant
  • Suitable for false eyelashes and extensions
  • Available in brown


  • One coat of product may not be enough to curl up the lashes.
  • Some may find the formula a little heavy.

7. Best Volumizing Mascara: Eyemania Mineral/Fiber Long & Volume Mascara

The Japanese try to emulate minimalism in all aspects of life, and it looks like this mascara is treading the same path. This all-white tube of Japanese mascara is the perfect addition to your everyday makeup pouch. The tube has a cinched-in mid-section, which allows a more comfortable grip during application. You will immediately notice the types of fibers on the wand when you open the mascara. The creamy formula settles on your lashes instantly. Reviewers mentioned that this drugstore lash-defining mascara is waterproof and lasts throughout the day. It imparts a long-lasting curl effect to your lashes.

Skin Type: Sensitive


  • Waterproof
  • 24-hour wear
  • Transfer-resistant
  • Creamy formula
  • Curls the lashes


  • It may get clumpy after 2 coats.
  • It may not be easy to wipe off with oil-based removers.

8. Best For Everyday Wear: Koji Dolly Wink Volume Mascara

Koji Dolly Wink Volume Mascara Image: Koji

Makeup lovers and enthusiasts tend to collect many products, sometimes for their sheer cuteness of packaging. This waterproof curling mascara comes bottled in a light summer blue tube with a plum-colored cover that reeks of all things adorable. But, what’s inside the jar is what will impress you to no end. Conceptualized by Tsubasa Masuwaka, one of Japan’s top models and a renowned celebrity, this curling and volumizing mascara is perfect for everyday wear, cocktail parties, and even cosplaying. It is formulated with a long fiber blend, and the wand is equipped with a tapered tip design. This celebrity-favorite mascara is ideal for natural or minimal makeup looks as it imparts a beautiful finish to the lashes.

Color: Black | Product Dimensions: 4 x 6.5 x 1 inches | Weight: 0.95 Ounces


  • Contains seaweed extracts
  • Waterproof mascara
  • Sweat and tears-resistant
  • Lasts throughout the day
  • Glossy finish


  • It is slightly expensive.
  • Some may find that the wand is not ergonomically designed.

9. Best Long-Lasting: D-UP Perfect Extension Mascara


Falsies add that extra touch of glamor to any form of eye makeup, but it isn’t practical for everyday wear and feels heavy on our lids, doesn’t it. That is why a mascara like this one will be the ideal alternative for long and extended lashes. This Japanese lengthening and high-impact mascara is equipped with a tapered mini brush that reaches all the inner corners and the tiniest natural lashes to make them longer, add volume, and curl them upwards. It is infused with 10 kinds of beauty serums, which nourish, condition, and protect your lashes. It’s made of an ultra waterproof formula that lasts all day without smudging or clumping.

Package Dimensions ‏ : ‎ 5.67 x 4.8 x 1.18 inches| Weight : 1.27 Ounces


  • Waterproof
  • Richly pigmented
  • Contains 10 kinds of beauty serums
  • 24-hour wear
  • Ultrafine 26 mm brush


  • It contains parabens.

10. Best Transfer-Proof Formula: Kiss Me Heroine Volume And Curl Mascara + Speedy Mascara Remover

Kiss Me Heroine Volume And Curl Mascara + Speedy Mascara Remover Image: Kiss Me

Achieve elongated lashes like your favorite Anime characters with a little help from this volumizing and curling mascara. This mascara with nourishing oils contains nourishing ingredients like camellia seed oil, royal jelly extracts, rosehip oil, and argan oil, which condition your lashes and keep it healthy. The formula also consists of a shape memory polymer that enhances the natural curl pattern of your lashes and holds them in place. It repels sweat, tears, and oil for a full-day of smudge-free wear. Additionally, this mascara comes with a mascara remover infused with sweet almond, camellia, japonica seed oils, and ginseng root, and royal jelly extracts.

Color: Brown


  • Conditions the lashes
  • Easy to remove
  • Waterproof
  • Long-lasting
  • Transfer-resistant
  • The remover is free of fragrance, coloring, and alcohol.


  • The mascara remover contains parabens.

11. Best Smudge-Free Formula: Fairydrops Volume And Curl Platinum Mascara

Fairydrops Volume And Curl Platinum Mascara Image: Fairydrops

If you’re looking for a mascara that offers dramatic definition like no other, your search can end right here. It is an intensely creamy and pigmented formula that lifts and curls your lashes. The patented 3-sphere bobble brush design is shaped to follow the natural curve of your eyes and enhance the natural curl pattern of your lashes. It provides full coverage, even for those with short and or fine lashes. Enriched with ingredients such as jojoba seed oil and hydrolyzed collagen, it protects your lashes and keeps them healthy. The next time you go for a swim, give this mascara and shot and be amazed at how smudge-free the formula is.

Color: Deep Glossy Black | Product Dimensions: 4.8 x 2.2 x 0.8 inches | Weight: 0.64 Ounces


  • No smudging
  • Contains volume-adding wax
  • Contains polymer that locks the curl in place
  • 5 treatment essences
  • Ideal mascara for short lashes
  • Intense black mascara
  • 3-sphere wand design
  • Waterproof


  • It contains parabens.
  • Some may find it difficult to remove.

12. Best Long-Wear Formula: K-Palette Volume Curl Mascara

For those of you who have a daily battle with their stubborn lashes that refuse to curl up, this volumizing and curling mascara is the knight in shining armor you’ve been waiting for. The formula contains acrylates polymer that curls lashes instantly in a single stroke. It also contains pullulan, which is the key ingredient that gives your lashes a fuller and thicker appearance. With the goodness of panthenol, hydrolyzed silk, swertia herb, and red algae essence, you can rest assured that your lashes are getting all the care it needs. The wand of this amazing formula is equipped with short bristles to reach the inner corners of your eyes and shorter lashes for full coverage.

Skin Type: DryColor: Black


  • Lasts all day
  • Protects the lashes
  • Buildable coverage
  • Volumizing
  • Clump-free
  • Highly-pigmented


  • It may be hard to remove.

13. Best Hypoallergenic: Uzu Mote Mascara


If you’re looking for high-quality mascara made of natural beauty ingredients, you should look at this one. A rich, velvety-smooth formula that offers buildable coverage, this mascara glides like a dream from root to tip of each eyelash. This mascara is equipped with a wavy brush that features 2 types of fibers for a high-impact and beautiful finish. It contains a lash-boosting serum and is completely waterproof. This means that it’s tears, oil, and sweat-resistant. You can wear this non-irritating, regular mascara to the swimming pool or the gym and never worry about it running down your cheeks or giving you panda eyes.

Color: black


  • Waterproof
  • 100% natural ingredients
  • Hypoallergenic
  • For sensitive eyes
  • Gentle formula mascara
  • Gluten-free
  • Alcohol-free


  • It is slightly expensive.
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Before you settle on a good Japanese mascara, here are some useful tips that may help you pick one.

How To Choose The Best Japanese Mascara

Things To Look For In A Japanese Mascara

  • Types of mascaras

There are primarily 3 types of Japanese mascaras — curling, volumizing, and extending. If you have short lashes or even long ones that fall flat, choose curling mascara. If you have fine lashes, you should try a volumizing mascara. A lash extending mascara does exactly what the name suggests. It makes short lashes look longer but may not add volume.

  • Types of brushes

If you think that all mascaras come with a similar wand or brush, you are highly mistaken. There are at least 7 different types of brushes made for different and specific purposes. Depending on how you want your eyelashes to appear, choose a thickening, curling, volumizing, or a lengthening brush.

  • Formula

Japanese mascaras are known for their long-lasting qualities, but it is also important to focus on the formulation. Look for a mascara that is waterproof, repels oils and excess sebum, and also contains ingredients that nourish and condition your real lashes. Keep in mind to look for a mascara that has been tested to be safe for sensitive eyes if you are prone to allergic reactions.

How To Apply A Japanese Mascara

Step 1: Curl your lashes using an eyelash curler.
Step 2: Apply a coat of mascara primer.
Step 3: Twist open the tube of mascara slowly.
Step 4: Wipe excess mascara off the wand into the mouth of the tube.
Step 5: Apply mascara in a zigzag motion from the bottom of the lashes to the top.
Step 6: Wait for the mascara to dry.

How To Remove A Japanese Mascara

You can either use gentle makeup cleansers or lukewarm water to wipe off the mascara at the end of the day for ultimate eyelash care. Soak a cotton ball or pad in a makeup remover solution or lukewarm water and place it over your eyes for a few seconds. Rub the mascara off gently in a circular motion. Wipe any residue off with a dry cotton towel. Avoid using warm water or hot water to clean your lashes as it can make them brittle.

Infographic: 5 Mascara Tricks To Upgrade Your Lash Game

Japan is known for its doll-like eye looks. If you want to perfect this technique, all you need are the right Japanese mascara and some simple tips and tricks. From the right angles to hold your mascara wand to tips to make your mascara last longer, the following infographic contains the five best tricks. Check it out!

5 Mascara Tricks To Upgrade Your Lash Game (infographic)

Illustration: StyleCraze Design Team

Save the high-quality PDF version on your device now.

Download Infographic in PDF version Download Infographic
Download Infographic in PDF version

Japanese makeup products have seen growing popularity over the past few years. Japan’s stores are brimming with game-changing makeup products, and nowadays, you can easily find them online. Whether you are looking for subtle, feathery, natural-looking, or dramatic and enhanced lashes, a Japanese mascara is all you need to suit all occasions and nail all looks. For a glossy, long-lasting, and waterproof finish, opt for the Heroine Make Long And Curl Mascara. The Dejavu Fiberwig Ultra Long And Tiny Sniper Mascara Set offers high pigmentation and moisturizing benefits. Further, the Fairydrops Volume And Curl Platinum Mascara is perfect for short lashes and provides a smudge-free and volumizing effect. Japanese mascaras come in different designs and formulations. The reviewed options in the list are waterproof, smudge-resistant, and long-lasting. In addition, these expertly crafted mascaras are free from artificial fragrances, colors, and alcohol. Consider the type of mascara, type of brushes, and formula while choosing the best Japanese mascara. However, remember to curl your lashes with an eyelash curler before coating them with your favorite mascara from our list for a long-lasting curl effect.

Why Trust StyleCraze?

Srijita De, the author, is passionate about makeup and believes Japanese beauty products are becoming more mainstream. She has tried the Japanese mascaras herself and recommends them for every makeup aficionado. Chaitra has meticulously researched Japanese mascaras and examined online reviews to find the best ones for her readers. You can use these products to give your eyelashes a natural feathery or bold fanned-out appearance.

Frequently Asked Questions

Are Japanese mascaras good for your eyelashes?

Some of the best-selling mascaras contain nourishing ingredients for your lashes and are considered good for the health of your eyelashes. This list contains products from good mascara brands.

What are the best Japanese mascaras?

The Heroine Make Long And Curl Mascara is perhaps the most popular Japanese mascara. The Opera My Lash Mascara and DHC Double Protection Mascara are also considered the best-selling Japanese mascaras.

Which Japanese mascaras are waterproof?

The Heroine Make Long And Curl Mascara is an excellent Japanese waterproof mascara. The Uzu Mote Mascara and Eyemania Mineral/Fiber Long & Volume Mascara are also some of the most popular waterproof Japanese mascaras.

What is the healthiest Japanese mascara for your eyes?

The Kiss Me Heroine Volume And Curl Mascara is the healthiest Japanese mascara for your eyes. The formula features nourishing ingredients like argan oil, rosehip oil, camellia seed oil, and jelly extracts that condition the lashes and retain their natural shine.

Which Japanese mascara gives you the longest lashes?

The Heroine Make Long And Curl Mascara features 5mm long fibers that deliver fuller and longer lashes. In addition, the formula features nourishing ingredients that condition the lashes and make them shine.

Is it okay to wear mascara every day?

No. Do not wear mascara daily; otherwise, it will damage your lashes. Excessive application of mascara can cause the lashes to fall out.

Can you use Vaseline as mascara?

Yes. Use vaseline on your lashes as mascara to make them look lifted, shiny, and voluminous.

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